Video

video

The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.



March Madness Fans Are Crazy for Mobile Video: An Opera Mediaworks Infographic

Written on
March 24th 2016
Author
Adotas

Last year, TV viewership of the NCAA college basketball tournament – March Madness – was the highest it had been in 22 years, averaging 11.3 million viewers. That’s roughly the equivalent of the combined populations of Chicago and New York! Additionally, there were 80.7 million live video streams and ... more...

Why Transparency Is Essential in the Online Video Segment

Written on
March 23rd 2016
Author
Adotas

An Adotas Q&A with JP Nauseef, Chairman, Krush Technologies explores online tracking, transparency and keeping users happy. Q: Why do you think that consumers need more transparency in the growing online video segment? A: It’s a little bit chilling to think about what the industry was debating back in the ... more...

S4M Study Reveals $10 Billion Loss In Mobile Advertising Ecosystem

Written on
October 14th 2015
Author
Adotas

S4M Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency. AdVerification Score By S4M Launched To Tackle This Shortfall. S4M (Solutions for Mobile), a technology platform specializing in mobile advertising, announced the results of an extensive global study, the first of its ... more...

YouTube Unveils New Look for Mobile Site and Apps

Written on
July 27th 2015
Author
Adotas

On Thursday at VidCon (see our related news story today), Susan Wojcicki, CEO of YouTube, announced the company was launching a new design for it’s mobile site and apps. There’ll be a three-panel format to make it easier for people to find new videos to watch — and add to ... more...

VidCon Creativity, Community & Fanatic Fans

Written on
July 27th 2015
Author
Adotas

July 23-25 Anaheim, CA: At this year’s VidCon super-star creators of online Vlogs, Vines and videos got together with 20,000 wildly enthusiastic fans to celebrate the expanding world of online videos. Some say it’s the death of TV. Others are hesitant to guess at what it presages. Even VidCon’s co-founders ... more...

Interactive Video Technology–Are You Ready For This?

Written on
April 7th 2015
Author
Adotas

Innovid Inc., announced the issuance of a patent by the U.S. Patent Office that covers interactive video technology —an innovation sweeping the digital advertising industry. The patent for invention number 8,745,657 is for “inserting interactive objects into video content.” The patent was originally filed in February 2009. The patent covers the ... more...

Barely Branded & Totally Viral Video (sort of) Ads

Written on
March 23rd 2015
Author
Adotas

Here are two great examples of how fabulously creative video advertising can make you part of a worldwide discussion about issues that matter –and your product or mission. If you create something catchy enough, viewers will be compelled to share it–over and over. One of the most popular ads that ... more...

Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...

Crossing the Channel Part 2: TV & Online Video

Written on
February 17th 2015
Author
Katrin Ribant

In our first “Crossing the Channel” article, we broke down the complexity of the Display ecosystem. Now we’ll look into the channels of video and television. More precisely, we’ll take a nuanced look at how marketers can design ways to measure performance across video and TV that includes other relevant ... more...

Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

Written on
January 12th 2015
Author
Adotas

Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to ... more...