Video

video

The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.



This Week’s Best Video Ads: Batman, World Cup, Unsung Heroes, World’s Toughest Job

Written on
April 18th 2014
Author
Unruly Media

ADOTAS – People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it’s just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got everyone ... more...

This Week’s 5 Best Video Ads: Honey Maid, Dove, Evian, Hootsuite, NHTSA

Written on
April 11th 2014
Author
Unruly Media

ADOTAS – Honey Maid turns the other cheek, Winter Comes for social media and a baby Spider-Man moonwalks. Yes, it’s just another week in AdLand. But which ads have been setting pulses racing this week? Here are our five picks. Enjoy! 5. Honey Maid, “Love” Here’s a novel way to deal with ... more...

Mobile Video: A Primetime Opportunity for Advertisers

Written on
April 10th 2014
Author
Anthony Iacovone

ADOTAS – The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also predicts ... more...

5 Ways Brands Can Drive Earned Media During Big Events

Written on
April 10th 2014
Author
Seraj Bharwani

ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a ... more...

Adconion Direct Integrates Connected TV Offering, Taps Ex-smartclip/Yahoo Exec to Lead Strategy

Written on
March 28th 2014
Author
AdotasWire

SANTA MONICA & NEW YORK, March 27, 2014 (ADOTAS) — Adconion Direct, a global provider of true cross-channel advertising solutions across display, video, mobile, email and social on all devices, announced today the integration of Connected TV into the company’s unified cross-channel advertising technology platform. Shirlene Chandrapal (pictured), a seasoned ... more...

IZEA Unveils “The Sponsorship Marketplace” for Brands, Agencies and Content Creators

Written on
March 17th 2014
Author
AdotasWire

New York, March 17, 2014 (ADOTAS) — IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, today unveiled the first real-time marketplace designed to connect brands with creators for all forms of sponsored content across major social platforms, including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn. Building on the three-million ... more...

Interactive Video Ad Impressions Up 77 Percent Year-Over-Year

Written on
March 13th 2014
Author
AdotasWire

NEW YORK, March 13, 2014 (ADOTAS) — Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem, according to data from leading video ad management platform Vindico. The data from Vindico’s 2013 “The State of Interactive Video Advertising” report shows that interactive ... more...

Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...

BroadbandTV CEO is Named Young Global Leader by the World Economic Forum

Written on
March 11th 2014
Author
AdotasWire

VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO of BroadbandTV, has been named a Young Global Leader (YGL) by the World Economic Forum (WEF). Rafati (pictured), who was selected by the WEF and the broader Young Global Leaders community, joins a community whose members include top founders of ... more...

Adknowledge Acquires Video Syndicator Giant Media

Written on
March 10th 2014
Author
AdotasWire

KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) — Adknowledge, Inc., the largest privately owned online advertising marketplace, announced today that it has acquired Giant Media, an industry-leading video ad platform. The purchase recognizes the explosive growth of video as an advertising vehicle that will enable advertisers and ... more...