Video

video

The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.



Sizmek Presents Ads of the Week: November 17th – November 21st

Written on
November 21st 2014
Author
Sizmek

A new movie from DreamWorks, a new game from Ubisoft, and new tasty breads from McDonald’s – our ads of the week showcase of how big brands get the small details right. Check out how smart synchronization in these ads brings together animated components in clever and engaging ways. Country: France Advertiser: ... more...

Video Syndication Then and Now: An Industry Legacy By Default

Written on
November 18th 2014
Author
Tim Mahlman

It’s 10 p.m. – do you know where your video content is? Traditional video syndication has left the web a veritable minefield for brands trying to find an audience for their videos. It’s an archaic practice in an age where a reputable video appearing on an inappropriate website (or next to ... more...

MediaMath Acquires Rare Crowds, CEO Eric Picard To Become VP of Strategic Partnerships

Written on
November 10th 2014
Author
Adotas

MediaMath today announces the acquisition of Rare Crowds, a technology company building innovative solutions to find marketer-defined target audiences across display, mobile, video and social. Rare Crowds’ open source technology, OpenAdStack, uses combinatorial optimization techniques and machine learning algorithms to find extremely targeted media that is ... more...

HyprMX Expands to Bring More Brand Video to Mobile, Hires AdColony’s Joel Chang

Written on
November 10th 2014
Author
Adotas

HyprMX, the adtech company that brings Fortune 500 brand video advertising to mobile apps, just announced new integrations with 50 titles on Android and iOS systems. The company has  integrated into 50 titles from a dozen mobile app publishers. Major mobile publishers and their top titles now running HyprMX include: ●     ... more...

Vidible’s Co-Founder Tim Mahlman Talks Challenges And Solutions In Video Advertising

Written on
November 3rd 2014
Author
Caroline Albanese

Tim Mahlman, the co-founder and president of Vidible, is directing a company with an expected 300% growth this year. Over the summer,  Vidible served over 2.5 billion video impressions in August and averages 3,000 videos ingested into the platform per day. The company currently houses over 250,000 videos in its system with ... more...

Honda’s Double-Sided Story on YouTube Allows Users to Switch Between Perfectly Parallel Lives

Written on
October 30th 2014
Author
Adotas

­­ This may be the coolest ad you’ll see on YouTube today. Honda and Wieden + Kennedy London created the incredibly innovated “doubled-sided story” on Youtube to promote its two cars, the Civic and the Civic Type R.  The dual-sided story is three minutes long (six if you want them separated) and ... more...

Google’s Missed Third-Quarter Earnings Highlights Questions for Internet Giant

Written on
October 20th 2014
Author
Adotas

Last week, Google’s shares fell in late trading after the Internet giant missed earnings expectations. Google reported its third-quarter profit slipped to $2.81 billion, or $4.09 a share, from $2.97 billion, or $4.38 a share, a year ago. On an adjusted basis, Google earned $6.35 a share, falling short of $6.54 a ... more...

BrightRoll’s New Study with Nielsen Reveals How Mobile Video Translates to TV

Written on
October 1st 2014
Author
Adotas

BrightRoll, one of the largest independent video advertising platforms, released findings from a study called BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments. The BrightRoll-commissioned study conducted by Nielsen examines media efficiency across TV and mobile video. “While TV still has the broadest reach among mass media channels, consumer habits have ... more...

Social Commerce for Retailers: Helpful or Hindrance?

Written on
September 19th 2014
Author
Brad Lawless

Following Facebook’s lead, Twitter joined the instant gratification bandwagon and announced its own “Buy Now” button. Social media drives commerce, but brands struggle to tie that connection back to brick-and-mortar stores. Earlier this year, Amazon took a major step toward monetizing it’s social following with #amazoncart. Target and Nordstrom followed suit ... more...

iPhone 6 Has a Larger Screen For Better Video and NFC Integration

Written on
September 9th 2014
Author
Caroline Albanese

During their press conference, Apple announced iPhone 6 and iPhone 6 Plus, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and with an all-new dramatically thin and seamless design. The larger screen is part of an ongoing trend of consumers spending more time interacting with media on ... more...