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The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.



Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

Written on
May 22nd 2013
Author
Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in [...] more...

Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has [...] more...

Preview: What’s Happening at Internet Week New York 2013

Written on
May 20th 2013
Author
Richard L. Tso

ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to [...] more...

Watch It Live: Big Announcements Expected at Google I/O 2013

Written on
May 15th 2013
Author
Mike Daly

ADOTAS — The three-day Google I/O conference kicks off today at the Moscone Center in San Francisco, promising to introduce “the tech world’s latest web, mobile and social breakthroughs to create simple, life-improving technologies and viable businesses among a rich and diverse community of cutting edge developers.” Acccoding to Business Insider [...] more...

Blogshare: Google Readies its Spotify Competitor with Universal and Sony Now on Board

Written on
May 15th 2013
Author
Mike Daly

ADOTAS (via The Verge) – Google will unveil new subscription music services [today] at the Google I/O conference, sources close to the company said. Google has now signed separate licensing deals with Universal Music Group and Sony Music Entertainment for both YouTube and Google Play, setting the stage for such [...] more...

Blogshare: What’s Making Kids Kik Mainstream Social Networks to the Curb

Written on
May 13th 2013
Author
Mike Daly

ADOTAS  (via medium.com) –  ”What is Facebook to most people over the age of 25? It’s a never-ending class reunion mixed with an eternal late-night dorm room gossip session mixed with a nightly check-in on what coworkers are doing after leaving the office. In other words, it’s a place where [...] more...

Unruly Assesses the First 100 Days of Vine

Written on
May 9th 2013
Author
AdotasWire

NEW YORK & LONDON, May 9, 2013 (ADOTAS) – Five Vine videos are shared on Twitter every second. That’s according to new research released today by video technology company Unruly into the sharing patterns surrounding Twitter’s popular new mobile video app, which this week celebrated its 100-day birthday. Using data collected from Unruly’s [...] more...

Bloomberg: Online Video-Ad Startups Rivaling Google Seen Near IPOs

Written on
May 8th 2013
Author
Adotas

ADOTAS (via BLOOMBERG) – Demand for Web commercials played alongside video clips is fueling growth at marketing startups, putting such companies as Tremor Video Inc., YuMe Inc. and Adap.tv Inc. on course for initial public offerings this year. All three have picked bankers or are in discussions to sell shares [...] more...

Larissa’s Picks to Click: Asics Training, Medical Technology, YouTube Subscriptions

Written on
May 8th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Such a dreary day in the New York area.  Perfect for staying inside, taking a nap, watching a movie and studying [...] more...

New Ads Only Kids Can See May Open the Floodgates for Child-Targeted Marketing

Written on
May 8th 2013
Author
Richard L. Tso

ADOTAS – Ad targeting has jumped out of the online world and into the realm of outdoor advertising at Spanish bus stops and subway stations in a new campaign that can relay different messages to adults and children simultaneously. Created by the Spanish child advocacy organization called Aid to Children [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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