video
The Adotas Video section focuses on the news and happenings of the online video advertising marketplace, from pre-roll and in-stream to branded content and innovative formats. Adotas is proud to provide complete coverage of the online video advertising marketplace so you can remain informed and competitive.
Video: “Future of Engagement”
ADOTAS - Marketing consultant and Influence People head Murray Newlands is back this week with another installment of his “Future of Engagement” video interview series. This time, he’s talking with Alex Rowland, CRO of Alphabird, a company that embeds branded video content on websites and then drives traffic to it. [...] more...
Case Study: Use of Special Visual Effects in Video Ads
ADOTAS – Special effects in a video are often eye-catching, but to what degree do they actually encourage a positive association with a brand when they’re used in an ad? A recent study by GenArts says it’s enough of a degree for advertisers to take note. Working with MarketTools, GenArts [...] more...
Mixpo’s Gambit for More Effective In-Video Surveys
ADOTAS – Video advertising technology provider Mixpo recently rolled out BrandMeasure, a feature that incorporates a quantitative survey directly into a video ad, as a widget or an overlay, at no additional charge to the advertisers. The idea is that by adding a simple survey and paying attention to the [...] more...
Seeing Past Fads in Digital Marketing
Changes in the digital world of marketing keep coming at a fast and furious pace. As a marketer, it can be challenging to know which online trends are important and which are nothing but fads. One thing most marketers do know by now is that digital marketing is marketing — in [...] more...
Burst Media Says 18% Take Action After Viewing Video Ad
ADOTAS – In correlation with its launch of 12 new Internet video channels with TV-style programming, blinkx wholly owned subsidiary Burst Media has released the interesting inforgraphic below, which suggests 18% of online video viewers took an action based on a suggestion from an ad. There’s lots of juicy factoids [...] more...
AdoTube Opens One-Stop Video Campaign Management Shop
ADOTAS – With the promise of simplifying the increasingly complicated process of planning and executing a video ad campaign, AdoTube launched its VidLogic end-to-end campaign management platform for in-stream video advertising, a one-stop shop for audience targeting, ad serving, analytics and more. VidLogic offers clients access to 95% of available online video inventory through partnerships [...] more...
YuMe Jumps Into Connected TV Advertising With LG
ADOTAS – Always proud of its cross-channel capabilities, video tech firm YuMe has just opened on a big new front for advertisers — Internet-connected television. In a tech partnership with YuMe, LG Electronics has introduced an ad platform for its Internet-connected TVs and TV-related devices to serve targeted and relevant [...] more...
Auto Marketing: Accelerating Social Media Engagment Through Video
ADOTAS - The world of social media is maturing. And as it does, so too do the techniques that make it perhaps the most advanced tool for relationship-building the world has ever seen. Trouble is, for a long time now, auto dealerships didn’t engage social media in that game-changing light. They [...] more...
Jingit Adds Cash to the Value Exchange Equation
ADOTAS – In the growing field of value exchange marketing, the rewards consumers receive for interacting with advertising run the gamut — from Facebook Credits in the case of SocialVibe to airline miles for consumers who sign up e-Miles.com. But what about those superficial consumers that are just looking for cold hard [...] more...
WPP Audience-Buying Platform Xaxis Jumps on Video Train
ADOTAS - Xaxis, the recently launched audience buying platform for all of WPP’s many agencies, has introduced a video-buying solution tied into its DMP that will allow advertisers to supplement TV budgets through audience-based online video campaigns, as well as align these campaigns with audience targeting efforts in display, social and mobile. Xaxis [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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