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The Adotas Internet Advertising Technology Section focuses on the news and activities of the Internet advertising technology marketplace. Internet advertising technology news encompasses the technology of ad serving, rich media, optimization, shopping carts, creative email delivery, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Internet advertising technology marketplace so you can remain informed and competitive.



Burst Media Launches Ad Network for Hipsters

Written on
May 6th 2008
Author
Kathleen

ADOTAS – Want to Wanna target the too-cool-for school set? Burst Media has your number. The full-service interactive advertising shop for Web publishers has just launched the Burst Trendsetters Network, an online advertising network for brand advertisers who want to reach the demographic sweet spot – influential 15-34 year olds [...] more...

GoFish Reels in Three Entertainment Sites

Written on
April 17th 2008
Author
Kathleen

ADOTAS – Media network GoFish has been angling to expand its entertainment empire for kids. Today, the company announced that it hooked three youth sites: Urbaniacs, Cookie Jar Entertainment’s Doodlebops and Spider Riders, boosting GoFish’s audience to more than 20 million. GoFish will be the exclusive interactive advertising partner with the [...] more...

EyeWonder Boosts Consumer Engagement With Ad Deal

Written on
April 15th 2008
Author
Kathleen

ADOTAS – As social media explodes and consumers become increasingly engaged with individual brands, marketers find themselves grappling with the eroding barriers that used to exist between brands and people in the days of yore. Ecommerce and emarketing solution company UpSellit today announced a partnership with rich media and interactive [...] more...

Engauge Continues Acquisition Spree

Written on
April 3rd 2008
Author
Editor

ADOTAS – Next-gen marketing solutions agency Engauge announced today that it acquired Spunlogic, an independent digital agency. Financial terms of the deal were not disclosed. With the acquisition of Spunlogic, Engauge compliments its current capabilities in brand communication, behavioral research, direct marketing and data analytics. Engauge says it will leverage Spunlogic’s [...] more...

Nirvanix Snags Rich-Media Guru

Written on
April 2nd 2008
Author
Editor

ADOTAS – Cloud storage platform provider Nirvanix announced the hiring of Patrick Ritto as its chief technology officer and vice president of engineering. Ritto hails from Internap Network Services, where he was vice president of its content distribution network and advertising engineering and quality assurance programs. Ritto will report to CEO [...] more...

Newspaper Hires Yahoo Developer

Written on
March 27th 2008
Author
Editor

ADOTAS – Guardian News & Media recently announced that it hired Matt McAlister away from Yahoo. McAlister directed Yahoo’s developer network in San Francisco. The U.K. paper said it planned to expand its tech department – McAlister will head up the Guardian News and Media’s development network, spearheading a move [...] more...

Motorola Split: Red Flag Or Green Light?

Written on
March 26th 2008
Author
Editor

ADOTAS - Today, Motorola announced that it would be splitting into two publicly traded companies to separate its handset division (which has been suffering major losses) from its other businesses. Shares of the firm have gone up now about 5%. This effort comes in the midst of a proxy battle with [...] more...

Catalyst Rolls Out An EMS

Written on
March 25th 2008
Author
Editor

ADOTAS - Catalyst, the “Marketing Capital” firm launched by John Durham and Cory Treffiletti, has announced the unveiling of a new Emerging Media Buying Service (EMS) that will provide planning and buying advice for online video, social media, mobile, gaming and widgets. Before Catalyst, Treffiletti worked for i-traffic, Freestyle Interactive and [...] more...

Google Pressures FCC To Give Up TV Airwaves

Written on
March 24th 2008
Author
Editor

ADOTAS - It is now being reported that Google has sent a letter to the FCC, proposing its development plans for television “white space” for wireless online access for the entire country. “White space” is defined as unlicensed and unused TV airwaves. Richard Whitt, Google’s Washington telecom and media lawyer stated [...] more...

“Dream Phone” To Be First Android?

Written on
March 20th 2008
Author
Editor

ADOTAS - It is being widely reported that HTC has been developing a mobile phone to run on Google’s Android software that will be called “Dream” and will have a large touch screen, not unlike the Apple iPhone. HTC could potentially be the first company to create a mobile phone [...] more...


Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...

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