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The Adotas Internet Advertising Technology Section focuses on the news and activities of the Internet advertising technology marketplace. Internet advertising technology news encompasses the technology of ad serving, rich media, optimization, shopping carts, creative email delivery, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Internet advertising technology marketplace so you can remain informed and competitive.



Adform Learns Spanish, Opens Office In Spain

Written on
November 25th 2011
Author
Sarah Novotny

ADOTAS – Danish online company Adform is growing at a time when the market in southern Europe is not so consistent. Adform started serving the Italian market less than 10 months ago and has experienced a growth so substantial that as of Nov. 1, the company has opened a branch [...] more...

Off-Duty: MediaMind Rich Media Awards

Written on
November 14th 2011
Author
Brian LaRue

ADOTAS – This past Wednesday, my evening unofficially started at a comic book store in Brooklyn, where my roommate, an illustrator and comics guy, was celebrating the release of of his new title. I bounced fairly early to make it to MediaMind‘s tenth annual Rich Media Awards party at Crimson [...] more...

Case Study: A Smurfin’ Awesome Rich Media Campaign

Written on
October 26th 2011
Author
Gavin Dunaway

ADOTAS – Honestly, I have no idea why “The Smurfs” movie wasn’t made years earlier — I think the first time I saw “Toy Story” I had a sinking feeling in my stomach that I’d see 3D-animated versions of those little blue bastards soon enough. Papa Smurf, Brainy Smurf, Smurfette and [...] more...

MediaMind Seeks Superheroes of Rich Media

Written on
October 18th 2011
Author
Gavin Dunaway

ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s occasion were pretty spectacular, but I did have several of their special cocktails (that [...] more...

Case Study: Local Advertisers Engage Consumers Through Liquidus’ Rich Media

Written on
October 3rd 2011
Author
Gavin Dunaway

ADOTAS – It may seem like big fish such as Google and Facebook will dominate the feeding frenzy over increased local advertising media spend, but smaller advertisers are also looking for innovations from the traditional media distributors who have served them well in the past. And that’s where technology platforms like [...] more...

Case Study: Jones New York Employs 33Across to Reach Women Professionals

Written on
September 28th 2011
Author
Allie Kline

ADOTAS – If you are anything like me, your dry cleaning is the last thing on your mind when you finally make it home at 8 p.m. every day. There are serious ramifications to this seemingly minute bad habit — namely the regular stress of digging through my closet for the [...] more...

Case Study: AvatarLabs Bares Fangs With ‘True Blood’ Takeover Campaign

Written on
September 14th 2011
Author
Gavin Dunaway

ADOTAS – I’m told I bare an uncanny resemblance to Alexander Skarsgard, who plays Eric the vampire on HBO’s “True Blood.” I ultimately find this weird because Skarsgard is Swedish (born in Stockholm) and I don’t have a drop of Swedish blood in my mutt heritage (closest I get is [...] more...

DG Adds EyeWonder to ‘Online Media Powerhouse’

Written on
August 30th 2011
Author
Gavin Dunaway

ADOTAS – The confusion is finally over — EyeWonder and Eyeblaster (or rather MediaMind, the company formerly known as Eyeblaster) are now under the same roof. In its growing quest to merge TV and online advertising initiatives, DG (known to some as DG Fastchannel) laid down $66 million in cash to steal rich [...] more...

Mobile Summer Movie Ads More Engaging Than Actual Films

Written on
August 22nd 2011
Author
Gavin Dunaway

ADOTAS – I once considered myself a movie buff, but I’ll admit I haven’t been hitting the cinema much these days (especially as New York movie ticket prices tend to float around $15). And I haven’t certainly haven’t seen a single movie during this summer of comic book heroes (I’m on a [...] more...

Glam Offers Mobile Goodies for Pubs and Advertisers

Written on
August 19th 2011
Author
Gavin Dunaway

ADOTAS – Women’s-interests vertical ad network Glam Media continues its summer metamorphosis with the introduction of mobile advertising and publisher mobile site/app creation platforms. Working across the iOS, Android, WebOS and WP7 platforms, the GlamMobile platform will allow brands to use the same creative elements for both desktop and mobile campaigns, [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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