technology
The Adotas Internet Advertising Technology Section focuses on the news and activities of the Internet advertising technology marketplace. Internet advertising technology news encompasses the technology of ad serving, rich media, optimization, shopping carts, creative email delivery, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Internet advertising technology marketplace so you can remain informed and competitive.
Adform Learns Spanish, Opens Office In Spain
ADOTAS – Danish online company Adform is growing at a time when the market in southern Europe is not so consistent. Adform started serving the Italian market less than 10 months ago and has experienced a growth so substantial that as of Nov. 1, the company has opened a branch [...] more...
Off-Duty: MediaMind Rich Media Awards
ADOTAS – This past Wednesday, my evening unofficially started at a comic book store in Brooklyn, where my roommate, an illustrator and comics guy, was celebrating the release of of his new title. I bounced fairly early to make it to MediaMind‘s tenth annual Rich Media Awards party at Crimson [...] more...
Case Study: A Smurfin’ Awesome Rich Media Campaign
ADOTAS – Honestly, I have no idea why “The Smurfs” movie wasn’t made years earlier — I think the first time I saw “Toy Story” I had a sinking feeling in my stomach that I’d see 3D-animated versions of those little blue bastards soon enough. Papa Smurf, Brainy Smurf, Smurfette and [...] more...
MediaMind Seeks Superheroes of Rich Media
ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s occasion were pretty spectacular, but I did have several of their special cocktails (that [...] more...
Case Study: Local Advertisers Engage Consumers Through Liquidus’ Rich Media
ADOTAS – It may seem like big fish such as Google and Facebook will dominate the feeding frenzy over increased local advertising media spend, but smaller advertisers are also looking for innovations from the traditional media distributors who have served them well in the past. And that’s where technology platforms like [...] more...
Case Study: Jones New York Employs 33Across to Reach Women Professionals
ADOTAS – If you are anything like me, your dry cleaning is the last thing on your mind when you finally make it home at 8 p.m. every day. There are serious ramifications to this seemingly minute bad habit — namely the regular stress of digging through my closet for the [...] more...
Case Study: AvatarLabs Bares Fangs With ‘True Blood’ Takeover Campaign
ADOTAS – I’m told I bare an uncanny resemblance to Alexander Skarsgard, who plays Eric the vampire on HBO’s “True Blood.” I ultimately find this weird because Skarsgard is Swedish (born in Stockholm) and I don’t have a drop of Swedish blood in my mutt heritage (closest I get is [...] more...
DG Adds EyeWonder to ‘Online Media Powerhouse’
ADOTAS – The confusion is finally over — EyeWonder and Eyeblaster (or rather MediaMind, the company formerly known as Eyeblaster) are now under the same roof. In its growing quest to merge TV and online advertising initiatives, DG (known to some as DG Fastchannel) laid down $66 million in cash to steal rich [...] more...
Mobile Summer Movie Ads More Engaging Than Actual Films
ADOTAS – I once considered myself a movie buff, but I’ll admit I haven’t been hitting the cinema much these days (especially as New York movie ticket prices tend to float around $15). And I haven’t certainly haven’t seen a single movie during this summer of comic book heroes (I’m on a [...] more...
Glam Offers Mobile Goodies for Pubs and Advertisers
ADOTAS – Women’s-interests vertical ad network Glam Media continues its summer metamorphosis with the introduction of mobile advertising and publisher mobile site/app creation platforms. Working across the iOS, Android, WebOS and WP7 platforms, the GlamMobile platform will allow brands to use the same creative elements for both desktop and mobile campaigns, [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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