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Dig These Digital Developments: From Brews to News

Written on
August 7th 2015
Author
Adotas

Big Boost for Video Ads with Content That Touches People Heineken‘s Twitter videos–#SubwaySymphony–has been engaged with 1.1 million times on the social site. The engagement rate hit 14%–way, way up from the brand’s previous benchmark of 5%. More Money Going to Digital Standard Media Index–they track 80% of the largest US ... more...

About-Face for Facebook On Mobile App Data Collection

Written on
August 4th 2015
Author
Adotas

Facebook has decided NOT to limit device-level data collection for mobile app campaigns. Why? Large app marketers threaten major revolt if the policy went through. Reported in AdExchanger, Facebook now says, “While we believe device-level reporting is not the most accurate way to properly determine advertising effectiveness, we want to ... more...

Falcon Social, DataSift Partnership Gives Customers Access to Aggregated & Anonymized Facebook Topic Data

Written on
August 4th 2015
Author
Adotas

Falcon Social, a social media management platform, has announced that it has partnered with DataSift, a human data intelligence company, to provide the company’s customers access to aggregated and anonymized Facebook topic data. Facebook topic data is content data about specific activities, events, brand names and other subjects that people ... more...

Predicted: By 2017, Instagram mobile ad revenue will hit $2.81 billion

Written on
July 28th 2015
Author
Adotas

“Now that Instagram is opening up, there is a lot of pent-up demand. The rollout of new features over the next several months means that by the end of 2015, Instagram will have a host of new ad products for advertisers large and small. In particular, Instagram advertisers will be ... more...

Kahuna’s New “Dynamic Audiences” Can Eliminate Facebook Spam

Written on
May 31st 2015
Author
Adotas

Kahuna, the leading marketing automation solution for mobile, today announces its latest product, Dynamic Audiences. With Dynamic Audiences, marketers can now automate the typically manual process of ad retargeting on Facebook, while also keeping track of customer purchases in real-time so that users are not hit with the same ad ... more...

Facebook Launches Topic Data

Written on
May 13th 2015
Author
Adotas

Facebook announced the release of a new tool called Topic Data that’s the result of a partnership with DataSift, a data analytics company that’s got cloud computing platforms for social media networks. Now Facebook will be able to share more data with marketers. But it is only in a testing ... more...

Is Your Funnel Half-Full or Half-Empty?

Written on
February 25th 2015
Author
Matt Voda

2014 ushered in massive changes to the marketing landscape. With the launch of advertising on Tumblr and Snapchat, promoted Pinterest pins, Twitter’s “buy” button, and Apple Pay, to name just a sampling, we as marketers have more ways than ever to connect with consumers at every stage of the purchase ... more...

Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

Written on
January 12th 2015
Author
Adotas

Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to ... more...

Facebook Acquires Californian Speech-Recognition Startup Wit.ai

Written on
January 5th 2015
Author
Adotas

Facebook announced today that it had acquired a voice-recognition startup Wit.ai that claims to “turn speech into actionable data,” a move that could give the social network more information for targeted advertisements. Wit.ai, a two year old Palo Alto, California, will move to Facebook’s offices in nearby Menlo Park, according to a ... more...

How to Use Search Data to Turbocharge Twitter Ads

Written on
January 1st 2015
Author
Brenda Ton

Did you know there are 2.1 billion searches on Twitter every day?  Millions of people use Twitter search to stay informed of the latest news and trends. Because Twitter is a key search site, using keyword data to target campaigns on Twitter Ads is the best way to drive engagement ... more...