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The Adotas Search Engine Advertising Section focuses on the news and activities of the Internet search engine advertising marketplace. Search engine advertising news encompasses the technologies and methods of keywords, bidding, targeting, copy, and well beyond to the activities of market leaders like Google, Microsoft and Yahoo. Adotas is proud to provide complete coverage of the Internet search engine advertising marketplace so you can remain informed and competitive.



Study: Future of Ad Networks Uncertain

Written on
April 21st 2008
Author
Kathleen

ADOTAS – The wide-scale acquisition of third-party advertising networks in 2007 have created a one-stop shopping atmosphere that may not last, a recent report by JupiterResearch finds. The so-called “big four” – Google, Yahoo, MSN and AOL – captured 60% of U.S. interactive advertising spend in 2007, but only 23% of [...] more...

JupiterResearch Cracks The Mobile Code

Written on
March 24th 2008
Author
Editor

ADOTAS - JupiterResearch has found that introducing portable media players (PMP’s) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers, who are expected to spend $2.2 billion on mobile messaging, display ads, and search via mobile technology [...] more...

SEM Soars

Written on
March 19th 2008
Author
Editor

ADOTAS - SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...

Gigablast Unveils Site Search Tool

Written on
March 19th 2008
Author
Editor

ADOTAS – Stale search results again? Internet search trailblazer Gigablast is trying to clean out the cobwebs online. The company today announced the launch of their Gigablast Site Search with Gigaboost technology. The company launched its new search engine and Web site a few weeks ago – a study (performed by [...] more...

Yahoo Dons Rosy Glasses, Issues Q1 Report

Written on
March 18th 2008
Author
Editor

ADOTAS — All is well at Yahoo HQ, nothing to see here! That’s the message the company is clearly hoping to send in yet another attempt to stave off Microsoft Corp.’s unwanted advances. Yahoo Inc. today filed a presentation for its investors that details its three-year financial plan and strategic initiatives [...] more...

“The Perfect Marriage” — 360i Annexes i33

Written on
March 18th 2008
Author
Editor

ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy [...] more...

Yahoo, Microsoft Meet for First Time Since Takeover Bid

Written on
March 14th 2008
Author
Editor

ADOTAS – With all of the cloak and dagger intrigue associated with secret war meetings and shady arms deals, Yahoo Inc. and Microsoft Corp. reportedly met early this week to discuss the software giant’s unsolicited bid. The meeting was the first since Microsoft’s January 31 offer and Yahoo’s February 11 rejection [...] more...

Spot Runner Deals Blow To MSN, Snags Top Exec

Written on
March 14th 2008
Author
Editor

ADOTAS — The top executive at Microsoft Corp.’s MSN media network has jumped ship for tech-driven advertising newbie Spot Runner – a coup for the startup and a blow to MSN. Joanne Bradford will spearhead Spot Runner’s new division – national marketing services, the unit focuses on national advertisers that aren’t [...] more...

Is AOL Next on the Block?

Written on
March 12th 2008
Author
Editor

ADOTAS — Time Warner’s chief executive, Jeff Bewkes, is pursuing merging AOL with another company, according to reports. The company has put all of its eggs in its advertising basket, spending more than $1 billion on acquisitions and playing a game of musical chairs with its ad chiefs. (Lynda Clarizio is [...] more...

Top 10 Do’s And Don’ts Of Mobile Content Marketing

Written on
March 5th 2008
Author
Mike Sprouse

ADOTAS EXCLUSIVE - There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to [...] more...


Spotlight

Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...

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