search
The Adotas Search Engine Advertising Section focuses on the news and activities of the Internet search engine advertising marketplace. Search engine advertising news encompasses the technologies and methods of keywords, bidding, targeting, copy, and well beyond to the activities of market leaders like Google, Microsoft and Yahoo. Adotas is proud to provide complete coverage of the Internet search engine advertising marketplace so you can remain informed and competitive.
Study: Future of Ad Networks Uncertain
ADOTAS – The wide-scale acquisition of third-party advertising networks in 2007 have created a one-stop shopping atmosphere that may not last, a recent report by JupiterResearch finds. The so-called “big four” – Google, Yahoo, MSN and AOL – captured 60% of U.S. interactive advertising spend in 2007, but only 23% of [...] more...
JupiterResearch Cracks The Mobile Code
ADOTAS - JupiterResearch has found that introducing portable media players (PMP’s) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers, who are expected to spend $2.2 billion on mobile messaging, display ads, and search via mobile technology [...] more...
SEM Soars
ADOTAS - SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...
Gigablast Unveils Site Search Tool
ADOTAS – Stale search results again? Internet search trailblazer Gigablast is trying to clean out the cobwebs online. The company today announced the launch of their Gigablast Site Search with Gigaboost technology. The company launched its new search engine and Web site a few weeks ago – a study (performed by [...] more...
Yahoo Dons Rosy Glasses, Issues Q1 Report
ADOTAS — All is well at Yahoo HQ, nothing to see here! That’s the message the company is clearly hoping to send in yet another attempt to stave off Microsoft Corp.’s unwanted advances. Yahoo Inc. today filed a presentation for its investors that details its three-year financial plan and strategic initiatives [...] more...
“The Perfect Marriage” — 360i Annexes i33
ADOTAS — 360i, the independent digital arm of Innovation Interactive LLC, today announced that it has snagged design, marketing and development shop i33 communications. The move bolsters online search specialist 360i’s existing capabilities and boosts its ability to create integrated and measurable interactive marketing solutions. Financial terms of the buy [...] more...
Yahoo, Microsoft Meet for First Time Since Takeover Bid
ADOTAS – With all of the cloak and dagger intrigue associated with secret war meetings and shady arms deals, Yahoo Inc. and Microsoft Corp. reportedly met early this week to discuss the software giant’s unsolicited bid. The meeting was the first since Microsoft’s January 31 offer and Yahoo’s February 11 rejection [...] more...
Spot Runner Deals Blow To MSN, Snags Top Exec
ADOTAS — The top executive at Microsoft Corp.’s MSN media network has jumped ship for tech-driven advertising newbie Spot Runner – a coup for the startup and a blow to MSN. Joanne Bradford will spearhead Spot Runner’s new division – national marketing services, the unit focuses on national advertisers that aren’t [...] more...
Is AOL Next on the Block?
ADOTAS — Time Warner’s chief executive, Jeff Bewkes, is pursuing merging AOL with another company, according to reports. The company has put all of its eggs in its advertising basket, spending more than $1 billion on acquisitions and playing a game of musical chairs with its ad chiefs. (Lynda Clarizio is [...] more...
Top 10 Do’s And Don’ts Of Mobile Content Marketing
ADOTAS EXCLUSIVE - There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to [...] more...
Features
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
- So You Think SMS Is Dying? Think Again… May 14th 2008
- Interactive Creative Skills Every Agency Needs May 13th 2008
- Pheedo’s CEO On Slaying RSS’s Rising Power May 12th 2008
- GlobalSpec Launches Contest to Media Buyers to Generate Leads May 9th 2008
Latest News
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
- YouTube Unveils Buzz Targeting May 14th 2008
- Will Icahn Bring Microhoo Back to Life? May 14th 2008
- Berggi Launches Mobile Ad Platform May 14th 2008
- Gamer NeoEdge Gets Social May 14th 2008
- Wet Blanket Thrown on Social Marketing Ad Spend Predictions May 14th 2008
- SubscriberBASE To Pay $2M in Online Fraud Case May 13th 2008
- Study: Interactive Ad Rates Spiral Down Dramatically May 13th 2008
Spotlight
Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...
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