search
The Adotas Search Engine Advertising Section focuses on the news and activities of the Internet search engine advertising marketplace. Search engine advertising news encompasses the technologies and methods of keywords, bidding, targeting, copy, and well beyond to the activities of market leaders like Google, Microsoft and Yahoo. Adotas is proud to provide complete coverage of the Internet search engine advertising marketplace so you can remain informed and competitive.
Lead generation, quality trumps quantity
ADOTAS — In a tough economic environment, sales people, prompted by marketing programs, seem to spread themselves too thin and draw a large circle to bring in any lead. But is that the right way to capture revenue? Below is a chart by Marketing Sherpa that shows how, while most marketing [...] more...
Bing. You Are Now Free to Move about The Internet
DM CONFIDENTIAL — As one of the few people in the Internet world who still watches a lot of TV, last night I saw my first commercial for Bing. Today, as an experiment I decided to ask a few different people what they thought of Bing. A former Microsoft employee that [...] more...
Google trends draw traffic, but not advertising
ADOTAS — This won’t be a surprise to search experts, but it’s enlightening to someone like me. Web developer Antone Roundy used Google trends to aggregate online news content on his News Pulse news project. The numbers were sky high, but monetizing the unrelated traffic proved difficult and the click through [...] more...
Why We want Microsoft’s Bing to Succeed
ADOTAS — It’s been a long time since I have wanted a product to succeed as much as Microsoft’s Search Decision Engine Bing (excluding my clients’ products and Susan Boyle on Britain’s Got Talent, but that’s an issue for another bylined article). For the record, I don’t work for or with [...] more...
Mahalo, a wikipedia that pays, and fed probe targets Google, Yahoo, Apple.
ADOTAS — A quick news glance around the webosphere. Federal Antitrust Probe Targets Google, Yahoo and Apple. (Washington Post) Plaintiff’s Lawyers Allege NebuAd Staged Closing. (Mediapost) Silicon Alley vs. Silicon Valley. (WSJ) Jason Calacanis Tries Turning Mahalo Into a Wikipedia That Pays. (MediaMemo) Alibaba Plans To Spend At Least $200 Million On Acquisitions. (Paidcontent) Microsoft issues [...] more...
Predictable Advertising Opportunities in a Dynamic Content Environment
ADOTAS — Eighty percent of Internet user sessions begin with search. Widely used for navigation, search typically drives the user deep into the long tail of the Internet to the specific type of content page the user is seeking. Even in such a dynamic content environment there are predictable opportunities for [...] more...
Google analytics, Search value meals, affiliate grumbling
ADOTAS — Reader comments on some of the news this week. Will Performance Marketing Survive R.J. Lewis: ‘Loved the article. Especially the comparison to cockroaches. “Used car salesman” might work too. I fundamentally disagree with CPA for a core reason - it shifts ALL risk to the publisher/arbitrager. Haven’t we learned a [...] more...
No SEM Value Meals Sold Here
ADOTAS — The other day I followed up with a company that I spoke to earlier about creating a paid search campaign. This company, located in southern California, is an original equipment manufacturer that primarily sells to other businesses within the state. While this company could sell their products outside of [...] more...
Longer searches affecting paid search
ADOTAS — The paid search decline that has been noted before might be a victim of longer, more detailed searches, though not everyone is convinced. For April, according to comScore, Americans conducted 14.8 billion core searches, a 3-percent gain versus March. This backs an overall trend, according to he research company, [...] more...
Advertisers overpaying for Google ads
ADOTAS — Google might be inflating advertisers’ conversion rates, leading advertisers to pay more than they should, a new analysis shows. According to Ben Edelman, an assistant professor at the Harvard Business School, Google and its partners intercede in transactions advertisers would otherwise have received for free, so the true effectiveness of [...] more...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
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Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
- John Duke: I've used PubMatic across dozens of both high frequency & reach sites the past year
