Mobile

mobile

The Adotas Mobile Advertising Section is focused the news and activities going on in the mobile advertising sector. Mobile is considered the next frontier of interactive advertising, and topics run the gamut from mobile search and display to rich media, video and in-app advertising. Adotas is proud to provide complete coverage of the mobile advertising marketplace so you can remain informed and competitive.



Apple Announces iPhone 6 & iPhone 6 Plus

Written on
September 9th 2014
Author
Press Release

(ADOTAS) CUPERTINO, California—September 9, 2014—Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design. The new iPhones feature a precision ... more...

Apple Announces Apple Pay, Brings NFC Mainstream

Written on
September 9th 2014
Author
Press Release

(ADOTAS) CUPERTINO, California―September 9, 2014―Apple® today announced Apple Pay™, a new category of service that will transform mobile payments with an easy, secure and private way to pay. Apple Pay works with iPhone® 6 and iPhone 6 Plus through a groundbreaking NFC antenna design, a dedicated chip called the Secure ... more...

Android Wear: Where Mobile is Headed

Written on
August 21st 2014
Author
Robert Cordray

Mobile technology is perpetually re-inventing itself. Beginning with smartphones, it scaled upward to encompass tablets and is now exploring form factors that include the best features of laptops and desktops. Wearable technology is yet another mostly unexplored niche, and Android Wear is set to bridge the gap between today’s offerings ... more...

StartApp Hits 250 Million Monthly Active Users, 100K Integrated Apps

Written on
July 31st 2014
Author
Press Release

(ADOTAS) New York – StartApp (www.startapp.com), a mobile advertising platform, has announced that it now has 250 million monthly active users and 100,000 integrated apps. In honor of reaching this growth milestone, Globee Awards has recognized StartApp as a winner in its 2014 Fastest Growing Private Companies program. Gil Dudkiewicz, StartApp’s ... more...

ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

WATCH: TapSense Announces Support for Wearables, Including the Pebble Smartwatch

Written on
June 25th 2014
Author
Press Release

SAN FRANCISCO, June 25, 2014 (ADOTAS) – Today, TapSense, the leading independent advertising exchange, announces support for wearables, including the Pebble smartwatch apps. This new feature provides wearable app developers with an entirely new marketing channel, by allowing them to promote their apps directly through the TapSense exchange. It works by ... more...

Study Shows Consumers Have Little Enthusiasm for Amazon’s Fire Phone

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Insights powered by Bizrate, a division of Shopzilla’s new Connexity, has surveyed over 4,000 online buyers and found that among those who are not solely Amazon online buyers, there is very little definitive interest in buying its newly introduced Fire smartphone – and ... more...

What The Industry is Saying About Amazon’s Fire Phone

Written on
June 19th 2014
Author
Mike Daly

ADOTAS – Amazon yesterday became the first ecommerce player to introduce its own smartphone: Fire. What sets fire apart from other such devices are two new breakthrough technologies: Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way the user holds, views, and moves the ... more...

Apple’s Latest App Crackdown: Why Ban Incentivized Video Ads?

Written on
June 18th 2014
Author
Si Shen

ADOTAS — Recently, Apple announced that they’d be rejecting apps that include incentivized video ads and social sharing that promote other App Store apps, citing the fact that these strategies “influence the App Store and its listing order or ranking.” This isn’t Apple’s first crackdown on incentivized ads. Apple exercised its ... more...

Placed Closes $10 Million Series B to Standardize Location Insights, Targeting and Attribution

Written on
June 10th 2014
Author
Press Release

SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. David Joerg, Managing Director at Two Sigma, will join the Placed Board of ... more...