Mobile

mobile

The Adotas Mobile Advertising Section is focused the news and activities going on in the mobile advertising sector. Mobile is considered the next frontier of interactive advertising, and topics run the gamut from mobile search and display to rich media, video and in-app advertising. Adotas is proud to provide complete coverage of the mobile advertising marketplace so you can remain informed and competitive.



ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

WATCH: TapSense Announces Support for Wearables, Including the Pebble Smartwatch

Written on
June 25th 2014
Author
Press Release

SAN FRANCISCO, June 25, 2014 (ADOTAS) – Today, TapSense, the leading independent advertising exchange, announces support for wearables, including the Pebble smartwatch apps. This new feature provides wearable app developers with an entirely new marketing channel, by allowing them to promote their apps directly through the TapSense exchange. It works by ... more...

Study Shows Consumers Have Little Enthusiasm for Amazon’s Fire Phone

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Insights powered by Bizrate, a division of Shopzilla’s new Connexity, has surveyed over 4,000 online buyers and found that among those who are not solely Amazon online buyers, there is very little definitive interest in buying its newly introduced Fire smartphone – and ... more...

What The Industry is Saying About Amazon’s Fire Phone

Written on
June 19th 2014
Author
Mike Daly

ADOTAS – Amazon yesterday became the first ecommerce player to introduce its own smartphone: Fire. What sets fire apart from other such devices are two new breakthrough technologies: Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way the user holds, views, and moves the ... more...

Apple’s Latest App Crackdown: Why Ban Incentivized Video Ads?

Written on
June 18th 2014
Author
Si Shen

ADOTAS — Recently, Apple announced that they’d be rejecting apps that include incentivized video ads and social sharing that promote other App Store apps, citing the fact that these strategies “influence the App Store and its listing order or ranking.” This isn’t Apple’s first crackdown on incentivized ads. Apple exercised its ... more...

Placed Closes $10 Million Series B to Standardize Location Insights, Targeting and Attribution

Written on
June 10th 2014
Author
Press Release

SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. David Joerg, Managing Director at Two Sigma, will join the Placed Board of ... more...

SessionM Launches Audience Marketplace for App Developers

Written on
June 5th 2014
Author
Press Release

BOSTON, June 5, 2014 (ADOTAS) – SessionM, the leader in mobile loyalty and monetization, today announced the launch of a new self-service audience acquisition platform, SessionM OnDemand, to help mobile app developers acquire high quality installs at a fraction of typical market rates. With the cost of acquiring users rising, app marketers ... more...

IAB: Smartphones to Play Major Role in 2014 World Cup

Written on
June 5th 2014
Author
Press Release

NEW YORK, June 5, 2014 (ADOTAS) — Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from the Interactive Advertising Bureau ... more...

Vdopia Finds Ticket Sales via Mobile Are Up 40% in Past Year

Written on
June 4th 2014
Author
Press Release

FREMONT, Calif., June 4, 2014 (ADOTAS) – Vdopia, the global leader in mobile video advertising, today reports that smartphone advertising is having a significant impact on the way that consumers interact with various forms of entertainment. For example, the number of people who consumed entertainment content on their smartphones ever in ... more...

YuMe Releases First-Of-Its-Kind Reach Calculator Based On Nielsen Research

Written on
June 2nd 2014
Author
Press Release

REDWOOD CITY, Calif., June 2, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today released the first-of-its kind interactive Reach Calculator based on US results of its multi-national research with Nielsen on multi-screen reach and brand impact. The fully functional tool computes unduplicated reach ... more...