Mobile

mobile

The Adotas Mobile Advertising Section is focused the news and activities going on in the mobile advertising sector. Mobile is considered the next frontier of interactive advertising, and topics run the gamut from mobile search and display to rich media, video and in-app advertising. Adotas is proud to provide complete coverage of the mobile advertising marketplace so you can remain informed and competitive.



Has The Love Affair with Smartphones Gone Too Far? Phrasee’s survey takes you behind closed doors!

Written on
March 21st 2016
Author
Adotas

People love, love, love their smartphones. So deep is that connection, that people check email and social on their smartphones at what some might consider to be inappropriate times, according to a cheeky survey of 940 U.S. consumers by Phrasee. Here are several expected and, well, startling stats from Phrasee’s ... more...

Bizrate Insights Survey: Big growth projected for mCommerce in 2016

Written on
December 30th 2015
Author
Adotas

The Bizrate Insights Mobile Tracker uses device data collected via the Bizrate Insights survey platform. To collect data for their survey on the future of mCommerce, Bizrate gave invitations to online buyers immediately after they purchased something from the Bizrate Insights Network of over 5,000 e-commerce retailers in the US ... more...

Pha-La-La: A Real Phabulous Holiday, According to Phlurry (we joke; it’s Flurry)

Written on
December 30th 2015
Author
Adotas

Jarah Euston, Vice President of Growth at Flurry talks about Pha-La-La: A Real Phabulous Holiday, their new whitepaper, and what the findings mean for the future. “Christmas is traditionally the biggest day of the year for new smart-device activations and app downloads, and 2015 was no exception, with new ... more...

AppsFlyer Launches Real-Time App Tracking

Written on
December 14th 2015
Author
Adotas

AppsFlyer Gives App Marketers a Real-time Look at Install Campaigns with the Launch of Right Now AppsFlyer, a mobile marketing attribution analytics platform, announced that app marketers can now track the performance of install campaigns as they unfold with the launch of the company’s new real-time reporting feature, Right Now. Now ... more...

Brands Need to Fish Where the Fish Are – on Mobile

Written on
July 10th 2015
Author
Kenneth Harlan

In 2014, 2.1 billion mobile users downloaded more than 350 billion apps and spent roughly 76% more time on their device than the year previous. To accompany this, U.S. advertisers spent roughly 83% more on tablets and smartphones than they did in 2013 – totaling nearly $18 billion, and by ... more...

AdTheorent’s “Q1 Mobile Ad Performance Summary Report”

Written on
May 21st 2015
Author
Adotas

AdTheorent, Inc., a technology company offering data-driven predictive solutions, announced summary findings from internal electronics industry mobile ad performance analyses conducted across its network during Q1 of 2015. Tapping its robust data-driven predictive modeling platform, the company analyzed user engagement across approximately 193 million mobile impressions in the electronics vertical ... more...

JUICE Moblie Offers 100% Viewability for In-App and Mobile Web Ads

Written on
May 15th 2015
Author
Adotas

JUICE Mobile, a mobile ad tech firm, announced today that it will offer 100% viewability for both in-app and mobile web ads. This offer will apply to ads run via the company’s two proprietary ad tech platforms – Nectar®, a mobile programmatic direct platform, and Swarm, a mobile DSP. “We ... more...

Mobile: Where Programmatic Meets Premium

Written on
April 29th 2015
Author
David Kurtz

When the focus of a digital advertising conversation inevitably shifts to programmatic, there are typically two types of reactions: • Curiosity and excitement about the opportunities for increased scale, operational efficiency, better targeting and even interest in the platforms themselves, or • Hesitation and concern about content and audience quality, devalued inventory, a ... more...

Q1 2015 Performance Index from MarketLive: Dial Into Smartphone Shopping

Written on
April 29th 2015
Author
Adotas

MarketLive, an e-commerce technology platform for fast-growing retailers, today announced the results of its Q1 2015 Performance Index™ report, measuring the real-world buying behavior of millions of consumers shopping online during the first quarter of 2015. The latest quarterly results were dominated by the continued strong growth of mobile devices, as ... more...

How to Stop the Money Drain From Application Downtime

Written on
April 28th 2015
Author
Gail Gardner

“Between $1 to $2.5 billion [is] lost to application downtime a year” writes DevOps’ Alan Shimel in a post entitled The Real Cost of Downtime. Shimel highlights many more statistics from a report by AppDynamics. But what these stats don’t reveal is how much downtime is preventable through the simple ... more...