The Adotas Targeted Email Advertising Section focuses on the news and activities of the Internet targeted email advertising marketplace. Targeted email advertising news encompasses the news of email delivery, spam, internet hosts, email ad creative, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the targeted email advertising marketplace so you can remain informed and competitive.
Email spam in June worst since 2007
ADOTAS — MessageLabs Intelligence released its numbers for June, and it’s amazing any gets an email or link with getting spammed or running into malware. Email spam levels hit 90.4% of all email traffic in June, unchanged since May. Spam from botnets accounted for around 83.2% of all spam in June, [...] more...
StrongMail doubling down on social media, buys PopularMedia
ADOTAS — StrongMail has announced that it acquired PopularMedia, a social media marketing company. The terms of the transaction were not disclosed. The acquisition coincides with the closing of StrongMail’s sixth consecutive quarter of revenue growth, further strengthening its momentum in the marketplace as a provider of integrated marketing solutions for [...] more...
Can Spam and email marketing
ADOTAS — As an affiliate manager that works with mailers on a regular basis, I am constantly reminded of the Can Spam Act and what it means for email marketing. Many people don’t look at it as simply as it is stated, so I wanted to revisit the Can Spam and [...] more...
Email integrates with social media, data shows trend for direct marketing
ADOTAS — The direct markting standby, whose death has long been foretold, just keeps reinventing itself as new platforms emerge and the social media craze is no expection. While there is still a wide-spread land-grab for ownership of social media within marketing departments, 36% of marketers say that their direct marketing [...] more...
Lazy email users drive spam click rate
DM CONFIDENTIAL – In McAfee’s latest research report, “June 2009 Spam Report,” the antivirus software and network security company reviewed the spam world during President Barack Obama’s first 100 days in office and explained why it expects a troubling trend to continue. While the usefulness of utilizing President Obama’s first 100 [...] more...
Twitter marketing, direct mail and affiliate linking defended
ADOTAS — Some of the reader comments on this past week’s news. Email sails as direct mail fails Bruce Biegel: “Since when is email revenue up to $12BB? Have seen alot of numbers in the past on email but never close to this? Also since email arguably does not work well for marketing acquisition, [...] more...
Lyris acquires longtime partner Facultas
ADOTAS — The marketing technology company has aquired Facultas, a full-service email marketing agency based in the UK. No terms were disclosed. With the acquisition, Lyris has expanded its global footprint and ability to extend full-service offerings to multinational customers. Lyris will be opening a new office in central London. Donna [...] more...
Email, a recession rock star; Google tunes out radio; and Banks tweeting nonsense
ADOTAS — A quick news glance around the web. Would you want gay mafia member David Geffen, world dominator Google or the real slim shady Carlos Slim to own the New York Times? (Forbes) [My choice is Geffen, despite the obvious conflicts.] E-mail is the recession rock star. (AdAge) Banks tweet, “please don’t [...] more...
False advertising lawsuit against ValueClick tossed
ADOTAS — The online advertising company has been whacked before because of its advertising practices, but not this time. A California judge this week threw out a $45 million false advertising lawsuit against ValueClick that was brought by Internet service provider Hypertouch under a state law barring false and misleading commercial [...] more...
Lyris leverages Twitter for marketers
ADOTAS — The marketing technology company has added some social media features in Lyris HQ that includes the monitoring, sharing and measurement of messages posted on Twitter. Support for Twitter is the latest addition to Lyris HQ’s social media functionality, which allows marketers to incorporate social media sharing, tracking and measurement [...] more...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
-
Loading ...
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As

