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The Adotas Targeted Email Advertising Section focuses on the news and activities of the Internet targeted email advertising marketplace. Targeted email advertising news encompasses the news of email delivery, spam, internet hosts, email ad creative, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the targeted email advertising marketplace so you can remain informed and competitive.



Local Pages Slashes Click Fraud With Click Forensics

Written on
February 29th 2008
Author
Editor

ADOTAS — Click fraud is on the rise – it climbed 16.6% in the last quarter of 2007, according to a recent study by Click Forensics, Inc. But the company, which specializes in click fraud prevention, is hoping to thwart the trend. Click Forensics announced today that it is teaming up [...] more...

iBloks Rolls Out New Ad Widget So Video, IM Enthusiasts Can Share in Real Time

Written on
February 28th 2008
Author
Editor

ADOTAS — iBloks today announced that is launching iBloks Video Messenger so consumers can IM and watch videos together – while logged onto Microsoft’s Windows Live Messenger. iBloks designed the advertising and consumer widget to connect video enthusiasts and IM customers – it essentially eliminates the unbearable delay e-mail users [...] more...

Coach Potatoes Surf Web, Not TV Channels — Market Accordingly

Written on
February 19th 2008
Author
Editor

ADOTAS — Want to take a break, kick back, chill out? Chances are, like most consumers, you’ll turn to the net, not the boob tube for a little down time. IDC’s study of online behavior found that people spend about half of their weekly media time budget online: 32.7 hours on [...] more...

Dell Acquires MessageOne For $155M

Written on
February 12th 2008
Author
Editor

Dell Inc. on Tuesday announced its agreement to buy MessageOne Inc., an e-mail management services provider, for about $155 million in cash. MessageOne, which also provides archiving and business continuity services, was bought to round out Dell’s Software-as-a-Service suite. MessageOne was co-founded by Adam Dell, brother of Dell founder Michael Dell [...] more...

Campaigner’s Luc Vezina Boosts The Message Of Email Marketing

Written on
January 22nd 2008
Author
Editor

Campaigner is an email marketing company that is modifying the way advertisers look at direct marketing proving that a campaign’s ROI could be shot through the roof with something as simple and personal as an email. The Vice President of Marketing and Product Management for Campaigner, Luc Vezina took some [...] more...

E-Mail ROI Is Falling

Written on
November 8th 2007
Author
DM Confidential

Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years, and it is forecasted to continue through 2007 and 2008.  This is according to the U.S. Direct Marketing Association. In 2005, e-mail marketing ROI was $57.25 for every dollar [...] more...

Yahoo, EBay & PayPal Stop Phishing

Written on
October 5th 2007
Author
Editor

Yahoo and auction web site eBay are teaming up to crack down on fake email. EBay is using Yahoo’s anti-phishing technology to support domain keys according to the BBC News Technology section. Domain keys block fake email by verifying sender with a digital signature. DomainKeys Identified Mail (DKIM) will be offered [...] more...

Microsoft Sends Email Through Datran

Written on
September 18th 2007
Author
Editor

Microsoft has decided to use Datran Media for its email marketing communications, using Datran’s StormPost. This platform will allow Microsoft to customize its communications, beginning with newsletters and opt-in Hotmail featured offers. Datran Media has also developed an email inventory management for Microsoft that will let the technology giant’s ad sales [...] more...

Yahoo Mail Delivered Into Your Hands

Written on
August 28th 2007
Author
Editor

Recently Yahoo announced that it will be giving its popular mail service a makeover. One of the newest features will be an email-to-phone connection that will allow users to trade messages with using their mobile phones. This effort will create a more social and convenient method of checking email for the [...] more...

Improve Your Results, Market Through Email

Written on
August 21st 2007
Author
Michael DesRochers

The space between the email blast and any eventual sale is ripe with opportunities to enhance customer interactions and push the sales process along. For some time now, email has been a popular and vital component of integrated marketing campaigns. Blasting out a promotional email allows marketers to quickly and easily [...] more...


Spotlight

Pheedo’s CEO On Slaying RSS’s Rising PowerADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent [...] more...

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