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The Adotas Targeted Email Advertising Section focuses on the news and activities of the Internet targeted email advertising marketplace. Targeted email advertising news encompasses the news of email delivery, spam, internet hosts, email ad creative, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the targeted email advertising marketplace so you can remain informed and competitive.

Email spam in June worst since 2007

Written on: July 1st 2009
Author: Edward Barrera

ADOTAS — MessageLabs Intelligence released its numbers for June, and it’s amazing any gets an email or link with getting spammed or running into malware. Email spam levels hit 90.4% of all email traffic in June, unchanged since May. Spam from botnets accounted for around 83.2% of all spam in June, [...] more...

StrongMail doubling down on social media, buys PopularMedia

Written on: July 1st 2009
Author: Edward Barrera

ADOTAS — StrongMail has announced that it acquired PopularMedia, a social media marketing company. The terms of the transaction were not disclosed. The acquisition coincides with the closing of StrongMail’s sixth consecutive quarter of revenue growth, further strengthening its momentum in the marketplace as a provider of integrated marketing solutions for [...] more...

Can Spam and email marketing

Written on: June 18th 2009
Author: April Weber

ADOTAS — As an affiliate manager that works with mailers on a regular basis, I am constantly reminded of the Can Spam Act and what it means for email marketing. Many people don’t look at it as simply as it is stated, so I wanted to revisit the Can Spam and [...] more...

Email integrates with social media, data shows trend for direct marketing

Written on: June 16th 2009
Author: Edward Barrera

ADOTAS — The direct markting standby, whose death has long been foretold, just keeps reinventing itself as new platforms emerge and the social media craze is no expection. While there is still a wide-spread land-grab for ownership of social media within marketing departments, 36% of marketers say that their direct marketing [...] more...

Lazy email users drive spam click rate

Written on: June 10th 2009
Author: DM Confidential

DM CONFIDENTIAL – In McAfee’s latest research report, “June 2009 Spam Report,” the antivirus software and network security company reviewed the spam world during President Barack Obama’s first 100 days in office and explained why it expects a troubling trend to continue. While the usefulness of utilizing President Obama’s first 100 [...] more...

Twitter marketing, direct mail and affiliate linking defended

Written on: May 22nd 2009
Author: Edward Barrera

ADOTAS — Some of the reader comments on this past week’s news. Email sails as direct mail fails Bruce Biegel: “Since when is email revenue up to $12BB? Have seen alot of numbers in the past on email but never close to this? Also since email arguably does not work well for marketing acquisition, [...] more...

Lyris acquires longtime partner Facultas

Written on: May 13th 2009
Author: Edward Barrera

ADOTAS — The marketing technology company has aquired Facultas, a full-service email marketing agency based in the UK. No terms were disclosed. With the acquisition, Lyris has expanded its global footprint and ability to extend full-service offerings to multinational customers. Lyris will be opening a new office in central London. Donna [...] more...

Email, a recession rock star; Google tunes out radio; and Banks tweeting nonsense

Written on: May 12th 2009
Author: Edward Barrera

ADOTAS — A quick news glance around the web. Would you want gay mafia member David Geffen, world dominator Google or the real slim shady Carlos Slim to own the New York Times? (Forbes) [My choice is Geffen, despite the obvious conflicts.] E-mail is the recession rock star. (AdAge) Banks tweet, “please don’t [...] more...

False advertising lawsuit against ValueClick tossed

Written on: May 7th 2009
Author: Edward Barrera

ADOTAS — The online advertising company has been whacked before because of its advertising practices, but not this time. A California judge this week threw out a $45 million false advertising lawsuit against ValueClick that was brought by Internet service provider Hypertouch under a state law barring false and misleading commercial [...] more...

Lyris leverages Twitter for marketers

Written on: May 6th 2009
Author: Edward Barrera

ADOTAS — The marketing technology company has added some social media features in Lyris HQ that includes the monitoring, sharing and measurement of messages posted on Twitter. Support for Twitter is the latest addition to Lyris HQ’s social media functionality, which allows marketers to incorporate social media sharing, tracking and measurement [...] more...

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Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...

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