display
The Adotas Display Section focuses on the news and activities of the Internet display advertising marketplace. Internet display advertising reaches within and beyond the traditional banner ad to encompass all web site in-page display ads including text and rich media, and the companies that impact the market. Adotas is proud to provide complete coverage of the Internet display advertising marketplace so you can remain informed and competitive.
DataXu Welds Data Management Capabilities Into DX3
ADOTAS – Guess you can’t call it just a DSP anymore — by incorporating data management capabilities into its DSP, DataXu’s upgraded DX3 platform is being hailed by the company as a “fully integrated digital marketing management platform.” A mouthful, yes, but a fair assessment of a melded media planning/buying and data [...] more...
YuMe Jumps Into Connected TV Advertising With LG
ADOTAS – Always proud of its cross-channel capabilities, video tech firm YuMe has just opened on a big new front for advertisers — Internet-connected television. In a tech partnership with YuMe, LG Electronics has introduced an ad platform for its Internet-connected TVs and TV-related devices to serve targeted and relevant [...] more...
Is Interclick Yahoo!’s Remnant Revenue Savior?
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a [...] more...
The Ad Association Assault Against gTLDs, Part 2
ADOTAS – A gTLD is primarily a powerful cyber branding class act for larger brands skating on regional or global landscape. The more you digitally compress a traditional campaign, the more its brand name identity becomes fluid and rises on the global cyber-branding stage, reducing dependency on traditional advertising support. Remember [...] more...
Tags Are ‘Outdated’: BrightTag Announces Partners for Server-to-Server Data Flow System
ADOTAS – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between websites and third parties that removes the data transfer process from the browser and onto a server-to-server connection. “We [...] more...
Looking for the Open Spaces in the LUMAscape
ADOTAS - Over the next few weeks, as ad:tech and the other fall conferences continue to play out, we will all experience the collective sigh following the unveiling of a new LUMAscape as well as the usual predictions as to what it all means. If you haven’t seen one, the LUMAscape [...] more...
MediaMind Seeks Superheroes of Rich Media
ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s occasion were pretty spectacular, but I did have several of their special cocktails (that [...] more...
Goodbye Banners, Hello Link Insertion
ADOTAS – October 27 is the birthday of the banner ad. Hotwired.com was the first company to run these ads in 1994, the beginning of what would become a $24 billion business. These simple ads for AT&T and Volvo somehow generated a CTR of 78% – the latter’s banner didn’t even send [...] more...
WPP Audience-Buying Platform Xaxis Jumps on Video Train
ADOTAS - Xaxis, the recently launched audience buying platform for all of WPP’s many agencies, has introduced a video-buying solution tied into its DMP that will allow advertisers to supplement TV budgets through audience-based online video campaigns, as well as align these campaigns with audience targeting efforts in display, social and mobile. Xaxis [...] more...
Case Study: Hodes Group and MediaMind Employ Exchange Buying for Employee Recruiting
ADOTAS – Why bother calling a head hunter when you can target display advertising at high-potential candidates? That seemed to be the thinking of the Fortune 500 entertainment company that hired recruitment marketer Bernard Hodes Group, which in turn employed MediaMind’s Smart Trading platform for exchange buying, to use advanced targeting [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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