Display

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The Adotas Display Section focuses on the news and activities of the Internet display advertising marketplace. Internet display advertising reaches within and beyond the traditional banner ad to encompass all web site in-page display ads including text and rich media, and the companies that impact the market. Adotas is proud to provide complete coverage of the Internet display advertising marketplace so you can remain informed and competitive.



Five Things a DSP Should Look For In a Mobile Ad Exchange

Written on
October 29th 2014
Author
Simone Miller

In a market crowded with options, choosing a mobile ad exchange can be an overwhelming task. Integrating with a mobile ad exchange extracts significant resources from both the DSP and the exchange itself so it’s important to research an exchange’s available features—and determine their value to your organization—before committing that investment. ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

The Hidden Meaning of Facebook’s Ad Relevance Policy

Written on
October 2nd 2014
Author
Shekhar Deo

Facebook recently unveiled a new policy that asks users to assess which ads they like or dislike, in an effort to serve up more compelling ads. On the surface, this change makes perfect sense as a way for Facebook to please its users and thus expand its advertising empire. Yet the ... more...

Behavioral Optimization: The Next Step in Performance Display Advertising

Written on
September 26th 2014
Author
Lewis Tong

Behavioral optimization is the logical extension of behavioral targeting, which itself was an evolution of a practice initiated from direct mail. As behavioral targeting became more sophisticated online, it became possible to build audience models to understand the value of online behaviors for specific advertisers, but the application of these ... more...

Portal A Taps Former Electus Executive Evan Bregman to Head Original Content

Written on
September 15th 2014
Author
Press Release

(ADOTAS) San Francisco, CA – September 15, 2014 – Independent creative studio, Portal A, today announced that Evan Bregman, the former Executive Director of Digital Media at Electus and an award-winning producer for multiple platforms, is joining the company as Head of Original Content. At Electus, Bregman oversaw creative, production ... more...

Five Things Agencies Should Look for When Choosing a Programmatic Solution

Written on
September 11th 2014
Author
Brian Stempeck

1. Look for Aligned Incentives: There is a healthy tension in any healthy marketplace where buyers want to buy for the lowest price, and sellers shoot for the highest. As agencies move into the programmatic waters, they may be tempted by the siren song of the “all-in-one” solution, or technology ... more...

ActionX Enhances Dynamic Creative Engine for Mobile with “Mobile Pop-Up Shop” Ad Unit

Written on
July 10th 2014
Author
Press Release

(ADOTAS) NEW YORK – July 10, 2014 – ActionX (www.actionx.com), the leader in mobile app and cross-screen retargeting, today announced significant upgrades to their proprietary dynamic creative engine. Launched in Q4 of 2013, ActionX was one of the first platforms to incorporate behavioral data into dynamic creative across mobile devices. ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...

Sightly Launches First Video Ad Platform for Local Market

Written on
April 24th 2014
Author
Press Release

SAN DIEGO, April 24, 2014 (ADOTAS) – Sightly, the video advertising technology company delivering local, personalized campaigns, has announced the launch of TargetView.  The new platform allows brands, local businesses and their marketing partners to reach prospective customers with video ads tailored just for them on the devices they’re watching in the ... more...

Media Storm Signs Exclusive Partnership With Eyeview

Written on
April 22nd 2014
Author
Press Release

NEW YORK, April 22, 2014 (ADOTAS) – Media Storm, the second largest independent media agency in the U.S., has signed Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, as its full-stack online video platform. As part of the strategic partnership, Eyeview will create a series ... more...