display
The Adotas Display Section focuses on the news and activities of the Internet display advertising marketplace. Internet display advertising reaches within and beyond the traditional banner ad to encompass all web site in-page display ads including text and rich media, and the companies that impact the market. Adotas is proud to provide complete coverage of the Internet display advertising marketplace so you can remain informed and competitive.
Yahoo rebranding to revive fortunes
ADOTAS — As Microsoft spends $100 million and Google goobles market share, Yahoo has (somewhat) quietly restructured, and might be ready to roll its own attempt. Below is a screenshot of a possible homepage that a Techcrunch reader found. The front page redo was delayed by CEO Carol Bartz, and is [...] more...
Tumri secures $15 million in funding
ADOTAS — The rich media advertising company has been on a roll and has just added over $15 million in new capital. The Tumri investment includes over $10 million in equity from Time Warner Investments and existing investors Accel Partners, Shasta Ventures and Tenaya Capital, as well as $5 million in debt [...] more...
Google analytics, Search value meals, affiliate grumbling
ADOTAS — Reader comments on some of the news this week. Will Performance Marketing Survive R.J. Lewis: ‘Loved the article. Especially the comparison to cockroaches. “Used car salesman” might work too. I fundamentally disagree with CPA for a core reason - it shifts ALL risk to the publisher/arbitrager. Haven’t we learned a [...] more...
The Failure of Contextual Advertising
ADOTAS — Few would deny that contextual advertising has completely revolutionized the online marketing landscape. However, is this form of targeting really all that it can be? The concept is very simple: Analyze the content of a webpage and extract from within the text, the keywords against which advertisers have bid. [...] more...
Advertisers overpaying for Google ads
ADOTAS — Google might be inflating advertisers’ conversion rates, leading advertisers to pay more than they should, a new analysis shows. According to Ben Edelman, an assistant professor at the Harvard Business School, Google and its partners intercede in transactions advertisers would otherwise have received for free, so the true effectiveness of [...] more...
Google might welcome AdWords trademark court battle
ADOTAS — Could an attempt to create a class action lawsuit based on the search giant’s AdWords finally settle a long-simmering trademark dispute? Google allows advertisers to buy search terms, including trademarks of rival advertisers. The buyers can then use them in displays on the top or right side of the [...] more...
Display and search, a beautiful team
ADOTAS — In the continued rehabilitation of display advertising, a new study shows that nearly 50 percent of Internet users eventually perform a search in response to display advertising. Sponsored by iProspect, and based on a commissioned survey fielded by Forrester Consulting, the analysis reveals that almost as many users who [...] more...
Google too big of a target not to go after?*
ADOTAS – Despite (or better yet because of) an analyst’s prediction that Google will be worth $200 billion in a year, whoever does public relations should tell Eric Schmidt to shut up. Google dominates in search, is branching out into browsers, mobile and publishing and has a major hold in online advertising. All [...] more...
Tumri, attracting talent and funding*
ADOTAS — *SIA says the new hire will be from AOL. Huge numbers get thrown at me so much, I’ve become immune. Hits, page views, uniques, all are suspect, and most companies won’t reveal revenue as compared to cost numbers, so it becomes a guessing game. I try to look at [...] more...
Yahoo suffers layoffs* as Google gains in search
ADOTAS — During normal tough times, the prevailing thought is that you should do all layoffs in one fell swoop. Bleeding here and there is devastasting to morale. But these are no normal tough times, look at Yahoo. Depite firing or not replacing some 2,400 last year, the company is expected [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Latest News
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- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
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Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
