affiliate
The Adotas Affiliate Marketing Section focuses on the news and activities of the Internet Affiliate marketing, advertiser and merchant marketplace. Affiliate marketing news encompasses the activities and impact of CPA affiliate merchants, performance based advertisers, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Affiliate marketing marketplace so you can remain informed and competitive.
Overstock follows Amazon’s lead in dropping affiliates*
ADOTAS — Overstock has dropped affiliate advertisers in California, Hawaii, North Carolina and Rhode Island Co sent notices to all of its affiliate advertisers in California, Hawaii, North Carolina and Rhode Island. *UPDATED: On Monday, Amazon said it was ending its business relationships with marketing affiliates in Rhode Island so the online [...] more...
Gaining loyalty: customer service, rewards and ego
DM CONFIDENTIAL — Last week when thinking about the disruption innovation causes to businesses, airlines came to mind first but are far from the only widespread pillar of our business and personal lives that end up reacting to change instead of necessarily knowing about it in advance. There’s another that those [...] more...
Can Spam and email marketing
ADOTAS — As an affiliate manager that works with mailers on a regular basis, I am constantly reminded of the Can Spam Act and what it means for email marketing. Many people don’t look at it as simply as it is stated, so I wanted to revisit the Can Spam and [...] more...
Amazon affiliate killing, southern-style
ADOTAS — Tax them to death. I have written several stories about how the federal government and states are enacting laws, clarifying existing ones, or in the processing of, to force companies with no physical presence in the state to collect and remit taxes, obviously affecting affiliate businesses. New York and [...] more...
Affiliate Marketing: What’s the Secret?
ADOTAS — Affiliate marketing has become one of the fastest growing industries in the world. Over the past several years, many marketers have made small fortunes through email marketing, ppc marketing, and a variety of other methods. What makes these people so special? Is there some secret they know that has [...] more...
Test Offer Prep 101
ADOTAS — We all know how important it is to test new offers. For one, it provides a comparison between what you are currently promoting and a new offer, to see which will convert better for your traffic. It can also benefit by finding you a new profitable niche. At one [...] more...
Google analytics, Search value meals, affiliate grumbling
ADOTAS — Reader comments on some of the news this week. Will Performance Marketing Survive R.J. Lewis: ‘Loved the article. Especially the comparison to cockroaches. “Used car salesman” might work too. I fundamentally disagree with CPA for a core reason - it shifts ALL risk to the publisher/arbitrager. Haven’t we learned a [...] more...
TweetBucks: For lazy affiliate marketers
ADOTAS — Twitter is filled with people, some transparently, using affiliate linking. And now a new service, TweetBucks, has launched making it easier. It enables users of social media sites such as Twitter and Facebook to generate revenue from their shortened URLs with affiliate commissions and pay-per-click ad-frames. With the launch, TweetBucks is [...] more...
Why do performance marketers exist?
DM CONFIDENTIAL — So often we talk about our industry as though our existence makes complete sense, as though we have some inalienable right and unspoken reason for being. The truth is that for many of us, we found ourselves operating in a particular segment without much consideration for what factors [...] more...
Affiliate Convention looms
ADOTAS — Just when you thought that your summer was looking a little slow and you needed a conference to attend to drum up some new business, WebmasterRadio.FM and AffSpot come to the rescue. They have teamed up to invite you to the inaugural Affiliate Convention, taking place June 17-20, 2009. [...] more...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
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Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
Latest News
- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
Classifieds
Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
