affiliate
The Adotas Affiliate Marketing Section focuses on the news and activities of the Internet Affiliate marketing, advertiser and merchant marketplace. Affiliate marketing news encompasses the activities and impact of CPA affiliate merchants, performance based advertisers, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Affiliate marketing marketplace so you can remain informed and competitive.
The Affiliate’s Guide to Tackling Social Media
ADOTAS – Social media has provided affiliates with a whole new landscape to promote products and services. It is a fundamental shift in the way people communicate. Whether it is through video product reviews on YouTube, fan pages on Facebook, 140 character messages on Twitter or tags on Flickr, the [...] more...
LinkShare Links Mobile Platforms for Affiliate Marketers
ADOTAS – Come here, mobile commerce — LinkShare’s got a big ol’ bear hug for ya. After extensively testing its tracking technology on top smartphone platforms, affiliate marketing network LinkShare announced today at the Affiliate Summit East conference that it offers advertisers and publishers to extend their partnerships across mobile and [...] more...
Start Spreading the News: ASE Hits NYC
ADOTAS – How is the summer of 2010 going, everyone? It’s been a strange year — the “Aints” won the Super Bowl, “Billy the Bass” became a singing sensation pushing fast-food fried boneless fish sandwiches, Japanese cars became the “wrong” ones to buy, the U.S. was temporarily interested in the [...] more...
Marketers and Pubs Benefit From Pulse360’s Additions
ADOTAS – Marketers, publishers — Pulse360 can’t choose which side it loves more, hence why it had both parties in mind as it developed new tools for its performance ad network. Through Pulse360, advertisers can now share their search and email campaigns with publishers in addition to display jobs. Advertisers also [...] more...
ValueClick Delivers a Targeting Bundle of Joy
ADOTAS – Yesterday at the eTail East 2010 conference in Baltimore, ValueClick debuted the first implemented vertical for its new Platform Services solution, the Retail Performance Platform, which aims to improve conversion rates and average order value through the bundling of numerous ValueClick services. However, retail is only a taste [...] more...
A Sector Under Siege, Part 2
DM CONFIDENTIAL – If you watched the Senate Committee on Health Education Labor and Pensions For-Profit Schools: The Student Recruitment Experience, only the most unattached could have walked away feeling noble about the for-profit education marketing processes and their role in the enrollment process. As was the case with the Frontline [...] more...
VigLink and Driving Revenue Unite to Form Affiliate Supergroup
ADOTAS – To build a more powerful affiliate marketing powerhouse, Google Ventures-backed VigLink has bought Driving Revenue for an undisclosed amount. Together they track more than 2 million publisher clicks a day and 3 billion page views a month for more than 12,000 merchant programs and dozens of networks. Customers [...] more...
Discerning Taste in Performance Marketing
ADOTAS – If it seems like performance marketing networks have been more selective when choosing affiliate publishing partners and advertising programs, it’s not your imagination. Networks have begun to pull back on programs and brands with sub-par reputations, and with good reason, knowing the impact that inferior programs have had on [...] more...
The Trouble With Transparency
DM CONFIDENTIAL – If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those with any degree of brand sensitivity, would say they want to see greater transparency. It’s a debate as old as almost [...] more...
The End of Innovation UPDATED JULY 8
ADOTAS – UPDATED JULY 8, 10:08 A.M. – A source who worked with University of Maryland University College was told that Seaport Capital LLC, the majority owners of Innovation Ads, had not paid back a loan from CapitalSource Finance, its funding institution. Thus CapitalSource froze all of Seaport’s assets, forcing [...] more...
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Latest News
- Ping a Threat to Other Social Networks? September 2nd 2010 ADOTAS – The 80s had Madonna, the 90s also had [...] more »
- Twitter Swears OAuth for User Safety, Expands Link Shortener September 2nd 2010 ADOTAS – Chatting yesterday with Arnie Gullov-Singh — CEO of [...] more »
- AOL Renews Its Google Vows September 2nd 2010 ADOTAS – Bing came a-courtin’, but AOL decided it was [...] more »
- MMA Repositions as Mobile Space Morphs September 2nd 2010 ADOTAS – It’s a rapidly changing mobile space, and the [...] more »
- ContextWeb Partners With Mpire for Adsdaq Verification September 2nd 2010 ADOTAS – While merely the mention of “ad verification” will [...] more »
- Rose Abdicates Digg Throne as Revolt Continues September 1st 2010 ADOTAS – Much of the user furor over Digg’s revamp [...] more »
- Irony Alert: Zuck Wants Privacy Too September 1st 2010 ADOTAS – Irony is a dish best served hot and [...] more »
Features
- Your Ad Where? September 2nd 2010
- Mobile Is Still About Reach September 1st 2010
- Publisher Blueprints, Part 2: Brainstorming & Accelerating Failure August 31st 2010
- Publisher Blueprints, Part 1: Pre-Defining Success August 30th 2010
- IOs Are Eternal August 27th 2010
Spotlight
Spotlight: Vulcan Spring Testifies to GlobalSpec’s ProwessADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and [...] more...
Reader Favorites
Classifieds
- Digital Strategist
- Marketing Positions Available At Snackable Media!
- Marketing Positions Available At Snackable Media!
- Interactive Media - Assistant Manager
- SEM Manager
Recent Comments
- Scott: Digg will now start their floundering phase. Hire some Sr. Exec out of Amazon who ran
- benjamin: They better switch the way Digg is setup & not do this forced content approach,
- Tony McCar: Digg sucks...period! This new CEO has more to worry about then just getting Digg out
- Jack Smith: Gavin- I think that Q&A sites (i.e. routing questions to humans via social graph or some
