Affiliate

affiliate

The Adotas Affiliate Marketing Section focuses on the news and activities of the Internet Affiliate marketing, advertiser and merchant marketplace. Affiliate marketing news encompasses the activities and impact of CPA affiliate merchants, performance based advertisers, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Affiliate marketing marketplace so you can remain informed and competitive.



Clickbooth Invalidates Essociate Affiliate Pooling Patent Claims Again!

Written on
March 22nd 2016
Author
Adotas

Clickbooth is pleased to announce that on March 11, 2016, during the appeal of the Essociate, Inc. v. Clickbooth.com, LLC suit, the Federal Circuit Panel unanimously affirmed the prior decision in favor of Clickbooth which effectively invalidated Essociate’s affiliate pooling patent. Essociate has used its patent to sue more than ... more...

Rakuten Marketing Reports Strong Q1 Cross-Channel Growth

Written on
April 23rd 2014
Author
Mike Daly

NEW YORK, April 23, 2014 (ADOTAS) – Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and search marketing technology and services. Additionally, the company signed ... more...

ValueClick’s CMO Discusses Company’s Rebranding as Conversant

Written on
February 6th 2014
Author
Richard L. Tso

ADOTAS – As the competitive ad-tech landscape begins to look a little bit more crowded these days, companies are searching to find their niche. Programmatic ad company The Rubicon Project just filed for its $100 million IPO, signaling that the fast-moving ad tech space is heating up with similar recent moves ... more...

Rakuten LinkShare Ranked No. 1 Affiliate Network for Third Consecutive Year

Written on
January 13th 2014
Author
Press Release

NEW YORK, January 13, 2014 (ADOTAS) — Rakuten LinkShare today announced it has been ranked the performance marketing industry’s top affiliate network for the third consecutive year. The ranking, based on a survey of more than 20,000 online advertisers, publishers and agencies in the affiliate marketing industry, was conducted by ... more...

Affiliate Summit West 2014: What Happens In Vegas…

Written on
January 13th 2014
Author
Warren Corpus

ADOTAS – Happy 2014, everyone!  The beginning of the new year has been quite harrowing, hasn’t it?  Many of us have experienced bitter cold thanks to something called a “polar vortex,” while others have had to experience FSU fans rant and rave about ending the SEC’s streak of national championships.  ... more...

Matomy Media Group Merges U.S. Subsidiary MediaWhiz into Global Operations

Written on
January 7th 2014
Author
Press Release

EL AVIV and NEW YORK, January 7, 2014 (ADOTAS) — Global performance marketing company Matomy Media Group (“Matomy”) today announced the completion of the integration of its U.S. subsidiary, MediaWhiz, into its global operations. As part of the corporate integration, the MediaWhiz brand has been retired, with the company now serving ... more...

Easy Does It: How Publishers Can Monetize Their Content

Written on
December 27th 2013
Author
Oliver Roup

EDITOR’S NOTE: This article, originally published on February 27, 2013, placed at No. 11 in our 20 most popular articles of the year. ADOTAS – Consumers are bombarded with more commercial messaging than ever before from countless sources, but it’s also easier than ever to tune ads out. People fast-forward past ... more...

Virgin Atlantic Travels with Affiliate Window for New Performance Marketing Launch

Written on
October 21st 2013
Author
Press Release

CRAWLEY, WEST SUSSEX, ENGLAND and BALTIMORE, MD, October 21, 2013 (ADOTAS) – Virgin Atlantic has launched a new affiliate marketing program in the US market with global performance network, Affiliate Window. Affiliate marketing is key focus for Virgin Atlantic’s digital strategy to help drive acquisition, increase long-haul bookings and expand ... more...

A Performance Marketing Checklist for Small Advertisers

Written on
May 28th 2013
Author
Morgan Foland

ADOTAS – Performance marketing is a cost-effective and results-driven channel that can help small advertisers significantly grow their sales. While running an affiliate program can be very successful, it requires an understanding of the basics. This checklist is not a definitive list, but outlines the core elements that small advertisers ... more...

Why Cheap Affiliate Management Does Not Work

Written on
May 23rd 2013
Author
Robert Glazer

ADOTAS – More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason: They’re not devoting enough time and resources to the management of the program. In an effort to keep the total costs of their affiliate ... more...