affiliate
The Adotas Affiliate Marketing Section focuses on the news and activities of the Internet Affiliate marketing, advertiser and merchant marketplace. Affiliate marketing news encompasses the activities and impact of CPA affiliate merchants, performance based advertisers, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Affiliate marketing marketplace so you can remain informed and competitive.
Turbo-Charging a Do-It-Yourself Affiliate Marketing Strategy
ADOTAS – If you ask several different people for advice on whether you should manage your own affiliate marketing program, you’re likely to get several different answers. In many cases, it comes down to the size of your company, your products, the volume of your online sales, and the skills [...] more...
What Your Affiliates Want and When: Smart Communication Practices in the Performance Marketing Channel
ADOTAS – Affiliate marketers are flooded with information each day, receiving email, social media messages, phone calls, and more. Capturing their attention, providing relevant and concise information, and opening the door for two-way communication is key. Equally important, an affiliate should be recognized as a promotional partner, rather than simply [...] more...
Off-Duty: Clickbooth Volunteers for Affiliate Awakening Duty
ADOTAS – Attending ad:tech NY this year? Want to network and rub elbows with the industry’s elite? If you answered yes to these questions, then you’re not going to want to miss Clickbooth’s Affiliate Awakening II party. Every year Clickbooth exhibits at ad:tech NY and not only hosts an exclusive party, [...] more...
Affiliate 2.0
DM CONFIDENTIAL – Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds small, but to those in the [...] more...
Off-Duty: Hip Hop Hooray for CPAWay’s Bash With Naughty by Nature & Slick Rick
ADOTAS – During ad:tech, if you’re headed my way, you’re going CPAWay — the performance marketing network has recruited hip hop legends Naughty by Nature to headline its Xposure 2011 event at Terminal 5 on Thursday, Nov. 9, followed by a late-night bash featuring DJ Scrillionaire. Opening up for NbyN is another [...] more...
Adknowledge Acquires AdParlor’s Facebook Ad Management Platform
ADOTAS – Long-tail-focused performance marketing network Adknowledge is upping its play in the social sector with the purchase of Facebook ad management platform AdParlor, which grabbed some attention earlier when big-time group-buying site Groupon tapped it as the exclusive platform for its Facebook ad spend. Reportedly the largest vendor with a Facebook Ads [...] more...
Rocking the Marketing World Like the Grateful Dead
BLUE PHOENIX MEDIA – Some time ago, a great little book arrived for us in the mail. And it’s very much both of those things: It’s compact and it’s exceptional. It was a copy of David Meerman Scott and Brian Halligan’s “Marketing Lessons from the Grateful Dead: What Every Business [...] more...
Skimlinks Adds Real-Time Price Comparison to In-Text Service
ADOTAS – You certainly can’t call SkimLinks unambitious – with the release of version 2.0 of in-text affiliate markting solution SkimWords, aims to concurrently increase publisher revenue, improve consumers’ shopping experiences and drive higher-quality traffic back to advertisers. Piece of cake, right? Well, no, considering that Skimlinks first had to integrate the tech brought over [...] more...
Life in a Transparent World
DM CONFIDENTIAL – Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don’t. These trade secrets have played a particularly large role in the success of many in the performance marketing space. Having a head start has [...] more...
The Cult of Multi-Level Marketing
DM CONFIDENTIAL – Sometime in 2002, we took a meeting with a former coworker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of their down line, but they [...] more...
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Latest News
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
- ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
- Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »
Features
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
- Taking Social Media Analytics to Fashion Week February 3rd 2012
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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