Adotas

Where media buyers start online





affiliate

The Adotas Affiliate Marketing Section focuses on the news and activities of the Internet Affiliate marketing, advertiser and merchant marketplace. Affiliate marketing news encompasses the activities and impact of CPA affiliate merchants, performance based advertisers, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Affiliate marketing marketplace so you can remain informed and competitive.



The Affiliate’s Guide to Tackling Social Media

Written on
August 20th 2010
Author
Jill Solomon

ADOTAS – Social media has provided affiliates with a whole new landscape to promote products and services. It is a fundamental shift in the way people communicate. Whether it is through video product reviews on YouTube, fan pages on Facebook, 140 character messages on Twitter or tags on Flickr, the [...] more...

LinkShare Links Mobile Platforms for Affiliate Marketers

Written on
August 17th 2010
Author
Gavin Dunaway

ADOTAS – Come here, mobile commerce — LinkShare’s got a big ol’ bear hug for ya. After extensively testing its tracking technology on top smartphone platforms, affiliate marketing network LinkShare announced today at the Affiliate Summit East conference that it offers advertisers and publishers to extend their partnerships across mobile and [...] more...

Start Spreading the News: ASE Hits NYC

Written on
August 13th 2010
Author
Warren Corpus

ADOTAS – How is the summer of 2010 going, everyone? It’s been a strange year — the “Aints” won the Super Bowl, “Billy the Bass” became a singing sensation pushing fast-food fried boneless fish sandwiches, Japanese cars became the “wrong” ones to buy, the U.S. was temporarily interested in the [...] more...

Marketers and Pubs Benefit From Pulse360’s Additions

Written on
August 12th 2010
Author
Gavin Dunaway

ADOTAS – Marketers, publishers — Pulse360 can’t choose which side it loves more, hence why it had both parties in mind as it developed new tools for its performance ad network. Through Pulse360, advertisers can now share their search and email campaigns with publishers in addition to display jobs. Advertisers also [...] more...

ValueClick Delivers a Targeting Bundle of Joy

Written on
August 11th 2010
Author
Gavin Dunaway

ADOTAS – Yesterday at the eTail East 2010 conference in Baltimore, ValueClick debuted the first implemented vertical for its new Platform Services solution, the Retail Performance Platform, which aims to improve conversion rates and average order value through the bundling of numerous ValueClick services. However, retail is only a taste [...] more...

A Sector Under Siege, Part 2

Written on
August 9th 2010
Author
DM Confidential

DM CONFIDENTIAL – If you watched the Senate Committee on Health Education Labor and Pensions For-Profit Schools: The Student Recruitment Experience, only the most unattached could have walked away feeling noble about the for-profit education marketing processes and their role in the enrollment process. As was the case with the Frontline [...] more...

VigLink and Driving Revenue Unite to Form Affiliate Supergroup

Written on
August 3rd 2010
Author
Gavin Dunaway

ADOTAS – To build a more powerful affiliate marketing powerhouse, Google Ventures-backed VigLink has bought Driving Revenue for an undisclosed amount. Together they track more than 2 million publisher clicks a day and 3 billion page views a month for more than 12,000 merchant programs and dozens of networks. Customers [...] more...

Discerning Taste in Performance Marketing

Written on
July 28th 2010
Author
Trip Foster

ADOTAS – If it seems like performance marketing networks have been more selective when choosing affiliate publishing partners and advertising programs, it’s not your imagination. Networks have begun to pull back on programs and brands with sub-par reputations, and with good reason, knowing the impact that inferior programs have had on [...] more...

The Trouble With Transparency

Written on
July 22nd 2010
Author
DM Confidential

DM CONFIDENTIAL – If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those with any degree of brand sensitivity, would say they want to see greater transparency. It’s a debate as old as almost [...] more...

The End of Innovation UPDATED JULY 8

Written on
July 6th 2010
Author
Gavin Dunaway

ADOTAS – UPDATED JULY 8, 10:08 A.M. – A source who worked with University of Maryland University College was told that Seaport Capital LLC, the majority owners of Innovation Ads, had not paid back a loan from CapitalSource Finance, its funding institution. Thus CapitalSource froze all of Seaport’s assets, forcing [...] more...



  • Can Google show us a good time?
    Loading ... Loading ...

Polls Archive

Latest News

News Archive

Spotlight

Spotlight: Vulcan Spring Testifies to GlobalSpec’s ProwessADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and [...] more...


Adotas Partnership