affiliate
The Adotas Affiliate Marketing Section focuses on the news and activities of the Internet Affiliate marketing, advertiser and merchant marketplace. Affiliate marketing news encompasses the activities and impact of CPA affiliate merchants, performance based advertisers, and well beyond to the activities of market leaders. Adotas is proud to provide complete coverage of the Affiliate marketing marketplace so you can remain informed and competitive.
Social Networking: More Than Pokes and Games
ADOTAS EXCLUSIVE — As someone who remembers disco (albeit as an elementary school student), sometimes I have to wonder about the intrinsic value of social networks. I don’t feel the need to get “poked” or to have people write things on my “wall,” nor am I interested in having people [...] more...
OneBigPlanet: From 0 to 25 Million in Six Months
ADOTAS – OneBigPlanet is trying to make the world just a little bit smaller. The company recently announced the launch of a new Commerce and Loyalty Platform to help social networks tap into new revenue streams and fight the high turnover rates seen by most sites. In the next six [...] more...
ScanScout Scores Broadband Video Account
ADOTAS – Online video network Broadband Enterprises has selected ScanScout, Inc. to be their exclusive domestic provider of in-stream video advertising, the company announced today. ScanScout’s technology was designed to expand video advertising opportunities for advertisers and publishers and Broadband said it expects the partnership to cause a “significant” spike [...] more...
Travel Ad Network Gets $15 Infusion
ADOTAS – The Travel Ad Network has raised $15 million in a Series A round of financing, the company announced today. Rho Ventures, Village Ventures and individual investors provided the influx, which will be used to grow its product lineup and expand into new markets. The vertical ad network targets travel [...] more...
Bigreds Sees Red, Sues Yahoo for $1M
ADOTAS — Online retailer Bigreds.com has filed a $1 million lawsuit against Yahoo Inc. The online collectibles retailer said it knowingly used a pay-per-click service operated by Yahoo, but alleged it was overcharged by thousands of dollars because of click fraud Yahoo failed to stamp out. Bigreds.com reportedly says it used [...] more...
Report: Paid Search Top Acquisition Tool for Retailers
ADOTAS – In a year of dismal retail sales projections, a recent report says Americans will continue to snap up clothes, computers and cars online. A Shop.org conducted by Forrester Research found that online retail sales should climb 17% this year to $204 billion. Shop.org also found that 53% of online [...] more...
Conflict of Interest
ADOTAS — When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything but certain. We will only know, in a couple years from now, whether the [...] more...
Hydra Grows Ad Sales Team
ADOTAS – Hydra Network, an interactive ad network that specializes in cost-per-acquisition, today announced the appointment of a sales director and the hiring of a new performance media consultant. Chris Pink was promoted to sales director; he joined Hydra in 2005 as the sole member of its sales division and he [...] more...
Hydra Network Adds New Campaigns
The Hydra Network, an advertising network focused exclusively on cost-per-acquisition (CPA), announced today that it will be managing online ad campaigns for AARP, Sears and Citibank. Ads will be placed on affiliate site such as Yahoo, Google and Publishers Clearing House. A response-based online marketing campaign for AARP that will include [...] more...
LinkShare Adds Kick to Publishing Dashboard
ADOTAS — Don’t like to wait? Well, there’s good news for perpetually toe-tapping online advertisers today. Pay-per-action marketing network LinkShare today unveiled a new publisher dashboard that allows publishers to quickly manage their affiliate marketing programs. “We now have a tool that makes it easier than ever for publishers to manage [...] more...
Latest News
- Google To Ditch Yahoo in Wake of Microhoo Flop May 8th 2008
- Increasingly Desperate Microsoft Courts Facebook May 8th 2008
- NBC Launches Platform To Target Big Spenders May 8th 2008
- DG Fast Channel, Enliven Get Hitched May 8th 2008
- More Eyeballs on MySpace, Ad Revenue Still Weak May 8th 2008
- Giant Realm Raises $2 Million May 8th 2008
- Microhoo is Dead: Will Yang Hang Too? May 7th 2008
- Brave New Wireless World Dawns May 7th 2008
Features
- SEO Doesn’t Have To Garner JUNK Leads May 8th 2008
- Don’t Let Consumers Run YOUR Campaign May 7th 2008
- Social Networking: More Than Pokes and Games May 6th 2008
- What’s Next: Microol? MiSpace? MiClick? May 6th 2008
- Is Microsoft On the Road to Nowhere? May 5th 2008
Spotlight
AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...
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