zynga



Facebook’s 10th Anniversary: Will the Next Decade Surpass the First?

Written on
February 4th 2014
Author
Mike Daly

ADOTAS — With Facebook turning 10 today, founder and CEO Mark Zuckerberg offered his reflections on The Social Network’s humble beginnings and somewhat surprising evolution in a post on the site today. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

The 7 Reasons Mobile Needs to Earn Its Place

Written on
June 12th 2013
Author
Alex Linde

ADOTAS — It’s easy to see why publishers like the Weather Company are paying so much attention to their mobile revenues. Whether it’s old or new media, The New York Times or Zynga,  audiences are increasingly mobile and the business just doesn’t run the way it used to. While the ... more...

New Platforms Designed to Help Social Game Developers Manage Rapid Growth

Written on
March 1st 2013
Author
Joseph Pianese

Here are some mind-blowing statistics: Approximately half of all Internet users – about 510 million people worldwide – play social games. About 81 million play at least once a day. Top developers such as Zynga and Electronic Arts have close to 300 million combined active monthly users. Advertisers, developers, and investors ... more...

Game Over: Zynga Shutters 11 Titles, Including Petville

Written on
January 3rd 2013
Author
Mike Daly

Via Reuters: Social games publisher Zynga Inc confirmed on Monday that it has carried out 11 of the planned shutdowns of 13 game titles, with “Petville” being the latest game on which it pulled the plug. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fgame-over-zynga-shutters-11-titles-including-petville%2F'; addthis_title ... more...

Sendible.com Integrates with Google+

Written on
December 21st 2012
Author
Mike Daly

Sendible.com announced yesterday that it is the first UK Social Media Management company to integrate with Google+ Pages. The company reports that it has 100,000 users, including companies like BBC, Zynga and King.com. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F12%2Fsendible-com-integrates-with-google%2F'; addthis_title ... more...

Lexus Taps MediaBrix for Industry First Cross-Platform, Immersive Social and Mobile Ad Campaign

Written on
September 26th 2012
Author
AdotasWire

NEW YORK (September 24, 2012) — MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced that it has been selected by Lexus for an immersive social and mobile advertising campaign to launch the 2013 Lexus ES and first-ever ES hybrid. The cross-platform mobile ... more...

The Sticky Factor: Social Gaming Drives Brand Engagement Over TV Ads

Written on
September 24th 2012
Author
Richard L. Tso

No, I’m not talking about that pack of Mentos in your pocket on a hot summer day. Engagement has long since been the holy grail for advertisers looking to get eyeballs looking at and spending time at their brand. With the proliferation of digital media the number of avenues for ... more...

Social Media: Is the Party Over?

Written on
August 31st 2012
Author
Peter Koeppel

Businesses of all kinds and sizes have been viewing social media marketing with excitement and enthusiasm over the last eight to 10 years, but the rose-colored glasses may be getting pretty dark. Once touted as The Next Big Thing, social media platforms are beginning to show decline across the board. Falling ... more...

Report: Facebook Tests Search Option with Googley Results

Written on
August 20th 2012
Author
Mike Daly

Adweek reported Monday that Facebook is testing out sponsored search ads ala Google, with clients ranging from Disney Interactive, Zynga and other gaming sites to Match.com. The ads appear at or near the top of the user’s search results under a separate “Sponsored” heading. Adweek staffer Tim Peterson, citing an unnamed Facebook flack, reported that ... more...