zynga
Quick Hits: Zynga Users Decline, NuCaptcha Goes Mobile, AdoTube Opens Production Arm
ADOTAS – The figure making headlines from Zynga’s amended S-1 filing is the 90% drop in profit year-over-year in the second quarter, but apparently the social gaming mainstay was hit by some one-time items. As Business Insider explains, the damning evidence comes in the form of declining monthly user rates [...] more...
Too Big to Fail or Too Big to Succeed?
DM CONFIDENTIAL – Talk of a bubble has faded somewhat. It’s still not far from people’s minds, but something in the discourse has shifted. Companies are still seeing tremendous valuations, from the billion dollar Airbnb out west to ZocDoc out east, and acquisitions appear to be happening at a rapid clip. [...] more...
Why Sarbanes-Oxley Was the Best Thing to Happen to the Internet
DUE DIGITAL DILIGENCE – In the next year or two, we’ll likely see the following companies go public with an initial market value over $10 billion: Facebook Groupon LivingSocial DropBox Zynga Many of these are companies that, in a world without Sarbanes-Oxley, could already be public. That would probably be good for investors; if average people [...] more...
Marketing During the Pause Moments in the Age of Always On
ADOTAS – Ever feel that the rest of the world is busy having the time of their lives? Worried that, among your friends, you are the last to know the gossip, hear the news, read the tweet, or see the posting? Millennials & Gen X are familiar with this anxiety [...] more...
DigitalMoses: Is It a Bubble, and Do We Want It to Burst?
DM CONFIDENTIAL – Just recently, we came across a chart that Business Insider put together. It showed the stock price of a small publicly traded company who announced they acquired a $6 million stake in Facebook. The next day, the stock shot up. As there was not other major news [...] more...
Quick Hits: Groupon IPO, AddThis Delivers +1 and More
ADOTAS – Groupon dropped that Securities Exchange Commission application for an IPO like it was hot! The daily discounter is demanding $750 million from investors (making LinkedIn’s $175 million seem modest) and I’ll wager that Groupon will raise even more than that. $25 billion valuation anyone? Publishers no doubt want to [...] more...
Watch Video Ads, Get Facebook Credit
ADOTAS – The days of ScamVille long past, offer marketing (value exchange is the new term du jour) has returned in a big way to Facebook thanks to… Facebook. Through deals with Peanut Labs and ad network TrialPay, Facebook jumped back into the offer marketing realm last month, with app users [...] more...
SharesPost CEO Calls BS on WSJ ‘Expose’
ADOTAS – While in the past it was trendy to draw an IPO as fast as you possibly could, today’s Internet tech firm says, “Why go public if venture capitalists and other investors keep injecting funds into you?” Mutual fund company T. Rowe Price just poured $190.5 million into Facebook [...] more...
Media Mixers: Zynga Lights Up New York CityVille
ADOTAS – The virtual city came to the real one last night — and it brought along the virtual farm, the virtual frontier and the virtual mafia. Social gaming kingpin Zynga held a colorful cocktail party in SoHo celebrating the success of its cadre of social games — including the [...] more...
Game Developers Suggest Android, Roll Eyes at Facebook Credits Takeover
ADOTAS – Adotas Publisher Bob Regular was at the Inside Social Apps conference yesterday in San Francisco and sent in a report from a panel discussion titled ”The Future of Social Gaming” and featuring execs from social and mobile gaming stalwarts Zygna, Crowdstar and Playdom. Their advice to upstart mobile game developers is [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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