zumobi



Ken Willner, CEO of Zumobi, Talks Understanding Successful Content Branding

Written on
August 12th 2014
Author
Ken Willner

As Chief Executive Officer, Ken Willner leads an experienced team in the development and growth of Zumobi’s mobile media business. Prior to Zumobi, Ken was Vice President of Advertising and Media at AT&T Wireless, where he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content ... more...

Mobile App Personalization Shifts Into High Gear

Written on
April 14th 2014
Author
Richard L. Tso

ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify and ... more...

What’s the Future of Video Ads Beyond Pre-Roll?

Written on
October 23rd 2013
Author
Richard L. Tso

ADOTAS – When you use your computer or mobile device, what activities do you gravitate towards? Besides just checking email and surfing the web, are you more likely to watch video content on your mobile phone over your desktop computer? How about the length of time you will watch a ... more...

EXCLUSIVE: Yahoo Genome Mastermind Freedman on Joining Nativo

Written on
October 14th 2013
Author
Richard L. Tso

ADOTAS — Jay Freedman, former VP of Yahoo, will be joining the ranks of native ad company Nativo as the company’s first Chief Revenue Officer. This decision by Nativo highlights added emphasis towards top-line growth and building a scalable company. And it’s a smart move since native advertising is white ... more...

Forrester Study: Apps Have Consumer Attention, But In-App Ads Have a Long Way to Go

Written on
October 8th 2013
Author
Richard L. Tso

ADOTAS – The mobile ad industry has gotten a bad rap as of late, with publishers struggling to deliver ads in just the right way without annoying consumers. It’s a delicate balance – inserting marketing messages into tiny ad units without completely overtaking the mobile experience. Emerging native ad solutions ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

AFAIK: SapientNitro, Face, Metaio, MediaBrix, Wing, xAd, SelectNY

Written on
April 18th 2013
Author
Mike Daly

ADOTAS – Here’s today’s digital skinny, delivered by the virtual mailman: SapientNitro announced today that its worldwide chief creative officer, Gaston Legorburu (pictured), has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and ... more...

Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a ... more...

Mobile, Media & Mixers: AdTech SF 2013 Sneak Peek

Written on
April 8th 2013
Author
Richard L. Tso

ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will include a delicate blend of technology, design and agency related topics to keep conference-goers ... more...

Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...