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Marketing for a Better World: How Entertainment is the Critical Link between Brand and Cause
Everyone can make a difference by supporting the causes they care about. Getting involved gives people a sense of purpose and meaning in life, and makes them feel good about themselves. While the economic downturn has resulted in reduced public funding and private philanthropy, consumers are increasingly demonstrating their support [...] more...
Quick Hits: Alphabird Acquires Media Social, Urban Airship Raises $15.1 Million
ADOTAS – Audience-targeting video syndicator AlphaBird has acquired Media Social, a pioneer in viral video development and social-based video distribution. Back in May, the company acquired PlaceVine and its Brand Integration Platform, technology that matches of agencies and marketers with video content producers for brand integrations. Mobile application enhancer Urban Airship raised $15.1 [...] more...
Got Funds? Big Rounds for OpenSky, Zaarly, TagMan and More
ADOTAS – Last night at a charity event hosted by InMobi (more to come), I ran into a lawyer whose firm serves venture capital firms with their eyes on advertising tech by drawing up investing contracts and such. As I trudge through all the funding announcements in my inbox this morning, I can’t [...] more...
Cannibals! Existential Risk in Online Business Models
DIGITAL DUE DILIGENCE – Two of the most conventional business models online are doomed to collapse: “Let’s let users upload media in digital form, and then sell it back to them in print form!” “Let’s get famous online so we get a book deal/TV show!” These models are easy to understand, and the [...] more...
Zoove Seeing StarStars in Mobile Dialing Codes
ADOTAS – I’m kind of excited about the launch Zoove’s StarStar branded mobile dial code solution, which the company sells as “intelligent phone numbers.” Finally I can use the line, “Even my phone number is smarter than you,” and chances are it will be true. ZING! By signing up through Zoove’s [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s
