zoove



Marketing for a Better World: How Entertainment is the Critical Link between Brand and Cause

Written on
November 30th 2012
Author
Dev Crews

Everyone can make a difference by supporting the causes they care about. Getting involved gives people a sense of purpose and meaning in life, and makes them feel good about themselves. While the economic downturn has resulted in reduced public funding and private philanthropy, consumers are increasingly demonstrating their support ... more...

Quick Hits: Alphabird Acquires Media Social, Urban Airship Raises $15.1 Million

Written on
November 7th 2011
Author
Gavin Dunaway

ADOTAS – Audience-targeting video syndicator AlphaBird has acquired Media Social, a pioneer in viral video development and social-based video distribution. Back in May, the company acquired PlaceVine and its Brand Integration Platform, technology that matches of agencies and marketers with video content producers for brand integrations. Mobile application enhancer Urban Airship raised $15.1 ... more...

Got Funds? Big Rounds for OpenSky, Zaarly, TagMan and More

Written on
October 25th 2011
Author
Gavin Dunaway

ADOTAS – Last night at a charity event hosted by InMobi (more to come), I ran into a lawyer whose firm serves venture capital firms with their eyes on advertising tech by drawing up investing contracts and such. As I trudge through all the funding announcements in my inbox this morning, I can’t ... more...

Cannibals! Existential Risk in Online Business Models

Written on
August 24th 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE – Two of the most conventional business models online are doomed to collapse: “Let’s let users upload media in digital form, and then sell it back to them in print form!” “Let’s get famous online so we get a book deal/TV show!” These models are easy to understand, and the ... more...

Zoove Seeing StarStars in Mobile Dialing Codes

Written on
June 28th 2010
Author
Gavin Dunaway

ADOTAS – I’m kind of excited about the launch Zoove’s StarStar branded mobile dial code solution, which the company sells as “intelligent phone numbers.” Finally I can use the line, “Even my phone number is smarter than you,” and chances are it will be true. ZING! By signing up through Zoove’s ... more...