zenithoptimedia
Zenith Slashes Global Ad Spend Forecast
ADOTAS – Media buyer ZenithOptimedia has slashed its advertising forecasts for this year and next year, in yet another sign that the general economic downturn will (is) hitting the ad world. Global ad spend is expected to grow 23% between 2007 and 2010, down from the 26.7% growth predicted [...] more...
Publicis Pushes (Hard) Into Digital Sector With VivaKi
ADOTAS – The Publicis Groupe has announced the creation of an open source advertising network powerhouse built on the “big four” of the ad serving systems. The platform is part of its newly launched VivaKi Nerve Center and it will deliver the biggest Audience on Demand Network in the interactive [...] more...
Report: Online Booms as Advertising Overall Slumps
ADOTAS – Advertising in general in the North America and Europe is on the wane, but smart companies will take advantage of the coming boom in developing ad markets and the long-standing boom in online advertising, ZenithOptimedia reports. In its first forecast of the year, Zenith upgraded its forecast for interactive [...] more...
Ad Houses Will Need To Be More Nimble
The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of [...] more...
The Internet Passes Radio In The Marathon For Ad Spend
According to ZenithOptimedia, online advertising is anticipated to surpass radio advertising next year. Online ads are expected to take an increased share of the global advertising market from 8.1% to 9.4%. Radio is projected to decrease from 8.2% to 7.9% next year according to a report in courant.com. Zenith has also [...] more...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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