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zenith-optimedia



Zenith Projects Ad Spending To Grow 82%

Written on
July 3rd 2007
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Zenith Optimedia has reported that between 2006 and 2009, the internet is projected to grow six times faster than traditional media, increasing its share of the ad market from 6.1% to 9.4%. According to the agency, there will be a 29% gain in 2007 over 2006, and a 19% increase [...] more...

Results Are In: Aegis And WPP On Top

Written on
June 22nd 2007
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Editor

In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...


Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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