zappos



Janrain Announces ‘Login with Amazon’ Integration

Written on
May 30th 2013
Author
AdotasWire

PORTLAND, OR., May 30, 2013 (ADOTAS) – Janrain, a leading provider of user management solutions for the social web, today announced integration with Login with Amazon.  Online retailers, consumer brands and others using the Janrain User Management Platform (JUMP) can now make it fast and easy for customers to ... more...

Amazon Announces ‘Login with Amazon’ to Reduce Sign-In Friction and Drive Higher Customer Engagement

Written on
May 29th 2013
Author
AdotasWire

SEATTLE, May 29, 2013, (ADOTAS) — Today, Amazon launched Login with Amazon, a new service that will enable the over 200 million active Amazon customers to securely and simply login to apps, games, and websites.  Login with Amazon allows developers to easily reduce sign-in friction for their customers, leading to ... more...

Retail Sites, Including Amazon, Dominate Paid Search Advertising on Google

Written on
March 13th 2013
Author
AdotasWire

A new study reveals that retail web sites are dominating paid search advertising on Google.com, with amazon.com taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results. The findings come from a study by search and social analytics ... more...

The Pinterest Craze: Brand Marketers, It’s Time to Start Pinning

Written on
March 4th 2013
Author
Richard L. Tso

Hey, all you marketers out there: Ignoring Pinterest is no longer an option. But before you can add Pinterest to your marketing mix, there are a few things you should know. It’s a common problem for companies around the globe: You have a great product, but it’s tough to get the ... more...

ChoiceStream’s January Audience Cost Calendar Finds Pro Sports Segments Ready to Score Even Higher

Written on
January 23rd 2013
Author
AdotasWire

ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at December data and highlights the top audience segments, including Holiday Shopping & Travel, Baby Showers and Pro ... more...

EXCLUSIVE: ChoiceStream’s December Audience Cost Calendar Highlights Holiday Shopping Audience Segments

Written on
December 20th 2012
Author
AdotasWire

BOSTON (December 17, 2012) — ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar, a monthly aggregation of impressions traded on digital ad exchanges. This month looks at November data and highlights the top audience segments, including Finance-related segments, Holiday ... more...

Kenshoo Launches the Kenshoo Local Certification Program

Written on
December 5th 2012
Author
AdotasWire

LOS ANGELES (December 5, 2012) – Kenshoo, a global leader in premium digital marketing technology, launched today at ILM West the Kenshoo Local certification program, an advanced search engine marketing training and certification initiative that develops and validates local marketing expertise and allows practitioners to reach the Kenshoo Local [Pro] status. “Performance ... more...

Top U.S. Retail Search Marketers Increase Thanksgiving Day Sales 65% Year-Over-Year, Spend 51% More on Cyber Monday

Written on
November 29th 2012
Author
AdotasWire

SAN FRANCISCO (November 28, 2012) – Kenshoo (www.Kenshoo.com), the global leader in premium digital marketing technology, today unveiled performance data for U.S. retail search engine marketing programs during the holiday season to date. Online sales revenue driven by search marketing for the period beginning November 1 and ending November 26 ... more...

Amazon will sap Zappos culture, according to poll

Written on
July 31st 2009
Author
Edward Barrera

ADOTAS — In this week’s poll, voters overwhelmingly said that Amazon will change the vaunted culture at Zappos. Readers this week also dissed AOL, the Microsoft/Yahoo deal but praised Linkedin. MySpace moving toward online gaming Fef: “Top 3 activities online? “Communicating, Search and Gaming” — uh, what about porn? I hope CEO Miller correctly predicted a ... more...

recommendation engines next retail frontier

Written on
March 26th 2009
Author
Edward Barrera

ADOTAS — While Amazon and Netflix were building recommendation engines, others stayed on the sidelines because of expense. But as cost barriers have lowered, retailers have still stayed on the sidelines. Slightly more than one-fourth of online retailers offer any type of personalized product recommendations, according to eMarketer. But despite it ... more...