zango
Hiring Round-Up: BBC, Digitas, Format, MARS
ADOTAS – BBC Worldwide has officially confirmed that it has snagged Chris Dobson from Microsoft U.K.’s online service group. Dobson is the EVP and general manager of global ad sales for BBC Worldwide. Digitas announced that Jim Christie has joined the global interactive marketing firm as senior vice president, creative. He [...] more...
Are Affiliates Stealing From The Cookie Jar?
Internet advertising fraud has staged a resurgence this year, entangling listed marketing services groups, some of the country’s biggest online advertisers and now the NSW Police Fraud Squad’s computer crime unit. In the spotlight is a surge in such dubious online marketing techniques as “cookie hijacking”, which involves “rogue” and often [...] more...
Zango Makes Nice with FTC
Zango, the online media company formerly known as adware developer 180solutions, has reached an agreement with the Federal Trade Commission to resolve the investigation into its alleged unfair trade practices. According to the Center for Democracy and Technology, the advocacy group that filed the complaint with the FTC in January, Zango [...] more...
Judge Dismisses Class Action Suit Against Zango
Behavioral ad technology provider Zango, formerly known as 180solutions, has been dodging allegations that its services are spyware-oriented since 2002, when 180solutions began distributing its Search Assistant software. In September 2005, computer user Logan Simios said that 180solutions software was installed on his computer without his consent and brought a [...] more...
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Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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