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Adotas Poll: Tremor Video IPO Would Be A Success
ADOTAS – In this week’s poll, we asked our readers: “Which video ad company’s IPO would draw the strongest response?” The results are as follows: Tremor Video (93%) Adap.tv (4%) YuMe (3%) Nest week’s poll question is: Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line: Google [...] more...
Adotas Poll: IDFA a Good Long-Term Solution
ADOTAS – In last week’s poll, we asked our readers: “Is Apple’s switch from UDID to IDFA a good long-term solution?” Here’s the final tally: Yes (93%) No (7%) This week’s poll question is: Which video ad company’s IPO would draw the strongest response! Tremor Video YuMe Adap.tv Got an opinion? Respond via the Voter Booth on the lower [...] more...
Today’s Burning Question: Video Startups Set for IPOs?
ADOTAS — Today we solicited emailed responses from industry leaders to the following Burning Question: “What is your reaction to Bloomberg’s report that Tremor Video, YuMe and Adap.tv are on course for initial public offerings this year?” Here’s how they responded: “The news of potential IPOs within the online video advertising industry is further [...] more...
Bloomberg: Online Video-Ad Startups Rivaling Google Seen Near IPOs
ADOTAS (via BLOOMBERG) – Demand for Web commercials played alongside video clips is fueling growth at marketing startups, putting such companies as Tremor Video Inc., YuMe Inc. and Adap.tv Inc. on course for initial public offerings this year. All three have picked bankers or are in discussions to sell shares [...] more...
Today’s Burning Question: Super Bowl Ad Spend (TV vs. Online)
Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during [...] more...
Leading Players in Digital Publishing to Gather at Yield Executive Summit
NEW YORK (September 27, 2012) – Even in today’s complex world of online advertising technologies, savvy digital publishers like NYTimes.com, Fox News, Hulu and Demand Media have figured out how to drive more revenues from existing ad inventories. Executives from those companies and others will tell their stories in New York on Wednesday, [...] more...
YuMe Jumps Into Connected TV Advertising With LG
ADOTAS – Always proud of its cross-channel capabilities, video tech firm YuMe has just opened on a big new front for advertisers — Internet-connected television. In a tech partnership with YuMe, LG Electronics has introduced an ad platform for its Internet-connected TVs and TV-related devices to serve targeted and relevant [...] more...
Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces Day-Parting
ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment Management platform. Last week Cognitive Match incorporated eXelate’s audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen network [...] more...
Answers Served: YuMe’s Kadambi Is Back in the CEO’s Chair
ADOTAS – He’s back, all right — yesterday YuMe announced that cofounder Jayant Kadambi would be reclaiming the title of CEO, with Michael Mathieu stepping down but keeping a seat on the board. The video advertising platform — and the video advertising space — has changed a great deal since Kadambi was [...] more...
YuMe Busts Into Europe by Buying Appealing Media
ADOTAS – Looks like DG isn’t the only ad tech firm expanding its global horizon through an acquisition. Video ad platform YuMe has stepped into Europe via the acquisition of U.K. mobile video advertising platform Appealing Media. YuMe is taking over Appealing’s London office as its new European headquarters. Appealing sells [...] more...
Spotlight
An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...
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- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership May 22nd 2013 ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing [...] more »
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013 ADOTAS — The potential of mobile advertising is huge. And [...] more »
- Upcoming Event and Conference Calendar May 22nd 2013 ADOTAS – Here’s a snapshot of upcoming industry events. Further [...] more »
- From the Twitterverse: Gamers Hate On Xbox One May 21st 2013 ADOTAS – Microsoft has unveiled Xbox One, its next-generation entertainment [...] more »
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013 ADOTAS – For brand managers and marketers, the Internet has [...] more »
Features
- Six Mistakes You’re Making with Landing Pages May 22nd 2013
- Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game May 22nd 2013
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
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- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] The live video post was the third most read article of the day, followed
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] most popular article of the day was our live #XboxReveal Twitter feed, which ran
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] live video post was the third most read article of the day, followed by
- Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership: [...] prior to Microsoft’s press conference introducing the Xbox One, we posted the results of
