yume



YuMe Releases First-Of-Its-Kind Reach Calculator Based On Nielsen Research

Written on
June 2nd 2014
Author
Press Release

REDWOOD CITY, Calif., June 2, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, today released the first-of-its kind interactive Reach Calculator based on US results of its multi-national research with Nielsen on multi-screen reach and brand impact. The fully functional tool computes unduplicated reach ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study

Written on
March 6th 2014
Author
Press Release

REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, in collaboration with Frank N. Magid Associates, Inc. and Razorfish, shed light on the connected TV (CTV) consumer experience, through an extensive, in-person focus group research study. Conversations with consumers ... more...

YuMe and Gracenote to Advance Synchronized Second Screen Advertising

Written on
January 6th 2014
Author
Press Release

REDWOOD CITY, Calif., January 6, 2014 (ADOTAS) – YuMe, Inc. (NYSE:YUME), a leading provider of digital video brand advertising solutions, and Gracenote(R), a global leader in music and video content recognition technology, are collaborating to synchronize TV and mobile advertising in order to optimize brand advertising spend in a multi-screen ... more...

Industry Veteran Simon Hayhurst Joins Rocket Fuel as SVP of Product and Business Development

Written on
December 9th 2013
Author
Press Release

REDWOOD CITY, Calif., December 9, 2013 (ADOTAS) — Rocket Fuel Inc., (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced that Simon Hayhurst (pictured) has joined the company as Senior Vice President of Product & Business Development. With over 20 years of experience in ... more...

LiveRail Touts $100 Million Run Rate, Preps for IPO in 2014

Written on
December 4th 2013
Author
Richard L. Tso

ADOTAS — The demand for programmatic advertising has exploded, with companies like YuMe, Criteo and Rocket Fuel going public within the last year. Today video advertising startup LiveRail released revenue highlights as it too preps for its IPO in late 2014, revealing that it has experienced a year-over-year revenue increase ... more...

Report: Tremor Video Files for IPO

Written on
May 24th 2013
Author
Mike Daly

ADOTAS – Are our readers incredibly influential, or are they just incredibly well-informed? Last Friday, based on a May 9 report from Bloomberg, we  conducted a poll asking which video company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering 93 percent of respondents chose Tremor. A week ... more...

Adotas Poll: Tremor Video IPO Would Be A Success

Written on
May 17th 2013
Author
Mike Daly

ADOTAS – In this week’s poll, we asked our readers: “Which video ad company’s IPO would draw the strongest response?” The results are as follows: Tremor Video (93%) Adap.tv (4%) YuMe (3%) Nest week’s poll question is: Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line: Google ... more...

Adotas Poll: IDFA a Good Long-Term Solution

Written on
May 10th 2013
Author
Mike Daly

ADOTAS – In last week’s poll, we asked our readers: “Is Apple’s switch from UDID to IDFA a good long-term solution?” Here’s the final tally: Yes (93%) No (7%) This week’s poll question is: Which video ad company’s IPO would draw the strongest response! Tremor Video YuMe Adap.tv Got an opinion? Respond via the Voter Booth on the lower ... more...

Today’s Burning Question: Video Startups Set for IPOs?

Written on
May 9th 2013
Author
Mike Daly

ADOTAS — Today we solicited emailed responses from industry leaders to the following Burning Question: “What is your reaction to Bloomberg’s report that Tremor Video, YuMe and Adap.tv are on course for initial public offerings this year?” Here’s how they responded: “The news of potential IPOs within the online video advertising industry is further ... more...