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YuMe Launches BT for Online Video Ads

Written on: September 9th 2008
Author: Kathleen

ADOTAS – Online video advertising network YuMe has launched a new behavioral targeting system that it says will enable advertisers to target their messages to viewers on a national scale based on video viewing interests and purchase intent. The company plans to leverage data about viewers’ video consumption habits, online [...] more...

YuMe Powers NBC Direct

Written on: January 22nd 2008
Author: Editor

YuMe, the first ad network dedicated to broadband video, and NBC announced that YuMe’s ad platform has been chosen to provide ad management, campaign management, trafficking and reporting for the new NBC Direct service. NBC Direct is an online destination that offers free access to NBC primetime programs. CEP and co-founder [...] more...

YuMe & DAVE Partner In Broadband Effort

Written on: October 29th 2007
Author: Editor

Today YuMe, an ad network created and optimized for broadband video, has announced that it has an agreement to sell and serve ads for DAVE Networks, a digital media technology platform provider. This partnership brings together two companies focused on the broadband video market. DAVE’s peer-to-peer IPTV system provides a video [...] more...

The Internet And Television Collide

Written on: September 28th 2007
Author: Bob

Microsoft has unveiled a new Internet television system that functions on both televisions and computers. The system includes over 100 hours of shows from networks like MSNBC and FoxSports Windows Vista Home Premium Edition and Windows Vista Ultimate Edition users will be able to access this service for free according to [...] more...