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DISCUS Issues Guidelines for Alcoholic Beverage Social Marketing
ADOTAS – Ah man — I think the Distilled Spirits Council of the United States (DISCUS) is gonna crack down on me targeting teenagers with Facebook ads for my homemade moonshine (“Dunaway Stills: if ya can still see, ya ain’t drank enough”). Don’t they understand I provide a valuable service to the [...] more...
Google Tests Effectiveness of YouTube Masthead Ad
ADOTAS – With 147.2 million unique visitors in May according to comScore, YouTube is still the most visited video site by United States Internet users — hence why the masthead display ad on the homepage is considered prime real estate. However, Google, always the advertiser-pleaser, decided to study the effectiveness [...] more...
Video Ad Crowdsourcer Poptent Lands in Brazil
ADOTAS – When I chatted with Poptent President Neil Perry back in December, he was pretty excited about the opportunities emerging in Brazil — apparently last year Brazilian Internet users watched 26.2 billion online videos in 2010, with YouTube alone witnessing a 33% growth in uniques visitors. Those are a [...] more...
From the ‘Trying to Drum Up Controversy Department’: YouTube Including Paid Views in Video View Counts
ADOTAS – Ah, it’s a Monday scandal! YouTube has apparently been counting paid video ads as views for a video, TechCrunch’s Erick Schonfeld reports. In particular, movie trailers get the biggest benefit — 5.8 million views of the 7 million views of the trailer for “The Rise of the Planet of the [...] more...
Only 30% of YouTube TrueView Ads Skipped
ADOTAS – With all the proclaimed hate for pre-roll video ads, YouTube’s introduction of TrueView, which allows users to pass past ads after five seconds, was seen as potential folly. When given the chance, who wouldn’t skip a pre-roll ad to get their video meat? Apparently a lot of people, as YouTube [...] more...
YouTube: Now With More Channels
ADOTAS – Six years ago, when you thought of online video, chances are that you thought of YouTube. But the grainy moving images of skateboarding tricks, spoof music videos and cats chasing laser pointers were quickly edged out of the way by premium content from competing online video providers. Netflix, Hulu [...] more...
Video SEO Drives Traffic to Retail Sites
ADOTAS - SundaySky, which specializes in automated video production at scale for retailers, suggests in its latest research that many e-commerce outfits are ignoring a key SEO tactic. By optimizing branded videos on their websites, consumers can be sent directly from search results to product pages. Testing 34,000 keywords garnered from Shopping.com’s [...] more...
How Are Brands Actually Deploying Online Video Ads?
With 174 million U.S. Internet users watching online video content in March and engaging in more than 5.7 billion viewing sessions during the month (comScore data), it is interesting to assess how companies are actually deploying online video ads to promote their brands. I took inventory of some of [...] more...
Social Signals in Search
ADOTAS – No doubt brands have had to think more critically this year about social and its role in online marketing. While measurement and analytics in social continue to be great fodder for industry panels and quarterly business reviews, we all know for a fact that consumers are indeed engaged [...] more...
Is Google Really Diving Into Video Content Production?
When Google bought video content monetizer and syndicator Next New Networks (NNN) for YouTube last month, most media coverage suggested Big G was going to leap into the video content creation game. Google denied this, and it didn’t make much sense anyway as NNN has a tiny studio but is [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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