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Multi-Screen Ad Unit by YuMe Powers Applebee’s Unified Video Campaign

Written on
August 1st 2014
Author
Richard L. Tso

YuMe, a digital video brand advertising technology company has just launched Ngage, an interactive ad unit that easily embeds interactive content around video ads. One of their premier customers Applebee’s used the Ngage ad unit to promote its “Flavors of Southwest” campaign with some pretty promising results – the campaign ... more...

Epoxy Raises $6.5 Million In Series A Funding

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Epoxy, a vanguard technology company at the intersection of video and social media, announced today that Upfront Ventures and Time Warner Investments led a $6.5 million Series A financing round. Previous investors include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert ... more...

ATTENTION Launches Social Marketing Practice for Regulated Industries

Written on
June 19th 2014
Author
Press Release

New York, June 19, 2014 (ADOTAS) – Major hurdles for regulated industries looking to communicate with consumers via social media can now be overcome. Attention, a full-service social media marketing agency within the kbs+ family has launched Reg-SM, specializing in compliance, governance and communication in the use of social and mobile ... more...

Mobile Video Advertising: Brand Building Magic is at Hand

Written on
June 18th 2014
Author
Mihael Mikek

ADOTAS – The numbers are in, and they’re telling us the future is now. Even the slickest of TV ad execs might be looking over their shoulder quite a bit these days. A recent report from the IAB makes it clear that Internet advertising is blasting holes in the mountain ... more...

Zoomin.TV, Europe’s Largest MCN, Expands Its US Market Presence

Written on
June 17th 2014
Author
Press Release

NEW YORK, June 17, 2014 (ADOTAS) – Zoomin.TV, Europe’s largest MCN, is launching in the US. With over 8,000 existing channels and 500 joining each month, SocialBlade.com has ranked Zoomin.TV as #14 out of the 100 leading YouTube networks based on views. As Zoomin.TV expands in the US, the company announces ... more...

DreamWorksTV Launches on YouTube

Written on
June 16th 2014
Author
Press Release

LOS ANGELES, June 16, 2014 (ADOTAS) – Shrek, Puss in Boots and the Kung Fu Panda himself join YouTube’s  talent roster of A-list vloggers with today’s launch of DreamWorksTV, an original content destination for families on YouTube with the promise of delivering dreams and laughs on every screen. DreamWorksTV combines DreamWorks Animation’s ... more...

Vans Warped Tour Rocks Sponsor Content, Social Media, Streaming Video

Written on
June 16th 2014
Author
Richard L. Tso

ADOTAS – It’s time to make some noise: The Vans Warped Tour is back for its 20th anniversary, bringing together bands, fans and brands for a rockin’ good time. After kicking off in L.A., the tour is winding through Dallas, Albuquerque, Mesa, and Las Vegas this week before hitting several ... more...

The World’s Best Video Ads: VW, adidas, Ubisoft, YouTube, Nike

Written on
June 13th 2014
Author
Unruly Media

ADOTAS — Volkswagen sends out a memorable message, “Assassin’s Creed” is revolutionized and top footballers get animated for the World Cup. Yep, it’s just another week in AdLand. So which ads have been setting the global web alight over the last seven days? Here are our five picks. Enjoy! 5. Volkswagen: “Eyes on ... more...

The World’s Best Video Ads: McDonald’s, Lifebuoy, Coca-Cola, Adobe, Beats by Dre

Written on
June 6th 2014
Author
Unruly Media

ADOTAS – Coca-Cola adds a twist to friendship, Beats gets you pumped for the World Cup, and McDonald’s kicks a ball into a bucket on a moving elevator. Yep, it’s just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here are ... more...

Washington Post Inks Exclusive Deal to Distribute PostTV in Europe, LatAm

Written on
June 3rd 2014
Author
Adotas

AMSTERDAM and WASHINGTON, D.C, June 3, 2014 (ADOTAS) – Online video news network Zoomin.TV announced today an exclusive license agreement with The Washington Post for the content of its digital video channel, PostTV. The partnership makes Zoomin.TV the first and only digital platform in Europe and Latin America that can ... more...