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This Week’s Best Video Ads: Batman, World Cup, Unsung Heroes, World’s Toughest Job

Written on
April 18th 2014
Author
Unruly Media

ADOTAS – People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it’s just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got everyone ... more...

This Week’s 5 Best Video Ads: Honey Maid, Dove, Evian, Hootsuite, NHTSA

Written on
April 11th 2014
Author
Unruly Media

ADOTAS – Honey Maid turns the other cheek, Winter Comes for social media and a baby Spider-Man moonwalks. Yes, it’s just another week in AdLand. But which ads have been setting pulses racing this week? Here are our five picks. Enjoy! 5. Honey Maid, “Love” Here’s a novel way to deal with ... more...

5 Ways Brands Can Drive Earned Media During Big Events

Written on
April 10th 2014
Author
Seraj Bharwani

ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a ... more...

IZEA Unveils “The Sponsorship Marketplace” for Brands, Agencies and Content Creators

Written on
March 17th 2014
Author
AdotasWire

New York, March 17, 2014 (ADOTAS) — IZEA, Inc. (OTCQB: IZEA), the leader in Sponsored Social, today unveiled the first real-time marketplace designed to connect brands with creators for all forms of sponsored content across major social platforms, including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn. Building on the three-million ... more...

Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story

Written on
March 12th 2014
Author
Dario Diament

ADOTAS – Super Bowl Sunday is a unique day in the U.S. Tens of millions will tune in to watch the big game, though according to research firm Lab42, 39% prefer the commercials over the game vs. 29% who prefer the football. The Super Bowl is the advertising industry’s equivalent ... more...

BroadbandTV CEO is Named Young Global Leader by the World Economic Forum

Written on
March 11th 2014
Author
AdotasWire

VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO of BroadbandTV, has been named a Young Global Leader (YGL) by the World Economic Forum (WEF). Rafati (pictured), who was selected by the WEF and the broader Young Global Leaders community, joins a community whose members include top founders of ... more...

5 New Video Ads You Should Watch Right Now: Mastercard, P&G, EDEKA, Three, SOS Mayday

Written on
February 28th 2014
Author
Mike Daly

ADOTAS – Cats sing ’80s classics, Pharrell Williams surprises a princess and a middle-aged German man bathes in muesli. Yes, it’s just another week in Adland. 5. SOS Mayday,“Would you give your jacket to Johannes?” Advertising based around hidden cameras is usually obsessed with tripping people up. Whether it’s catching people out ... more...

OPINION: No One Is Watching Your Video Ads

Written on
February 27th 2014
Author
Irfon Watkins

ADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are opting to watch and listen to their preferred content. For publishers, it has gone from an added extra on their site, to an integral part of their content offering. Eighty-six ... more...

Five New Video Ads You Should Watch Now: Samsung, Schwarzkopf, Kraft, Cadbury, Coca-Cola

Written on
February 21st 2014
Author
Unruly Media

ADOTAS – Vanilla Ice raps about fun-shaped pasta, Coca-Cola turns social media addicts into tick-infested dogs, while Cadbury turns London into the set of “Charlie And The Chocolate Factory.” Yes, it’s just another week in AdLand. But which ads are attracting the most attention online. Here are our five picks: 5. Samsung, ... more...

Report: Google Strikes Upfront Deal with Magna Global

Written on
February 18th 2014
Author
Adotas

ADOTAS  (via USA Today) – Google struck an “upfront” deal with Magna Global, one of the world’s largest advertising buyers, the latest effort by the Internet search leader to win more of the marketing dollars that traditionally pour into TV each year. Magna Global, a unit of Interpublic Group that oversees ... more...