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Quality Video: DIY (Cheap) or Else

Written on: December 1st 2008
Author: Ernie Mosteller

ADOTAS EXCLUSIVE — So I bought a .44 magnum it was solid steel cast And in the blessed name of Elvis well I just let it blast ‘Til my TV lay in pieces there at my feet And they busted me for disturbin’ the almighty peace Judge said “What you got in your defense [...] more...

YouTube To Sell Search Ads

Written on: November 13th 2008
Author: Kathleen

ADOTAS – Google is applying its winning ad-selling formula (selling ads against search results) with its financially challenged child, YouTube, according to a report in The New York Times. The Internet titan is going to sell space on YouTube’s search-results pages to advertisers – a boon for both advertisers and those [...] more...

MGM To Post Films, Shows on YouTube

Written on: November 10th 2008
Author: Kathleen

ADOTAS – The ad-revenue challenged YouTube is trying once again to get some green with its new deal with Metro-Goldwyn-Mayers. The Brobdingnagian, but equally revenue-challenged studio has given the video-sharing site permission to post full-length TV shows and movies from its archives. The partnership is being kicked off with old episodes [...] more...

YouTube, New Home of Feature Films

Written on: November 6th 2008
Author: Kathleen

ADOTAS – Watch out Hulu! Feature films are coming to YouTube possibly as early as December, according to reports. Google has been in talks with Hollywood studios for months, and it looks like at least one major company is in. The streaming movies will be ad-supported, but some wonder if [...] more...

Google Launches Showbiz News Site on YouTube

Written on: October 15th 2008
Author: Reuters Group

Google is mounting another experiment in content distribution that might be even more ambitious than its recent launch of original animation from “Family Guy” creator Seth MacFarlane. The Internet giant quietly launched a video series September 8 on its YouTube property called “Poptub” with Embassy Row, the production company run by [...] more...

YouTube Dives Into Search Ad World

Written on: October 14th 2008
Author: Kathleen

ADOTAS – YouTube recently managed to snag the number 2 slot in the endless search-engine wars. According to comScore, YouTube users conducted 2.5 billion searches in August, edging out Yahoo’s 2.4 billion. And proud parent Google is ready to monetize its growing offspring with – you guessed it – search ads. [...] more...

Google Launches New Revenue Push on YouTube

Written on: October 8th 2008
Author: Kathleen

ADOTAS – Video-sharing site YouTube is going to start selling music and video games – and tweak its ad format – in an attempt to grow revenue, the company reports. YouTube users will now be able to purchase digital treats from iTunes and Amazon (video viewers will be given the option [...] more...

YouTube Contradicts Itself, Goes With Post-Roll Plan

Written on: October 2nd 2008
Author: Kathleen

ADOTAS – YouTube, despite its much-professed allegiance to ad overlays, has been sneaking post-roll into its ad plan of late, according to widespread reports. The move is counter-intuitive since YouTube’s parent company, Google, has so vociferously (and recently) touted the effectiveness of embedded video ads over pre and post-roll ads. [...] more...

The Android Market Is Open for Business

Written on: August 29th 2008
Author: Kathleen

ADOTAS – Google’s long-awaited iTunes-like app store for the iPhone is finally here. Dubbed the Android Market, it will shill programs the entire Google mobile line-up and for the soon-to-launch Gphone. The market will act as an online center where consumers can buy, rate and download apps for their open-source OS [...] more...

Olympics Set Stage for Emerging Web Tech Fight

Written on: August 25th 2008
Author: Reuters Group

As the world’s best athletes compete in Beijing, the summer Olympic games are setting the stage for a battle between Microsoft Corp. and Adobe Systems Inc. over the Internet’s next big competition. Microsoft’s Silverlight technology and rival Adobe’s Flash format are currently locked in a race over who delivers the world’s [...] more...