yieldex



Lotame and Yieldex Increase Ad Yield for The Weather Company

Written on
June 19th 2014
Author
Press Release

NEW YORK, JUNE 19, 2014 (ADOTAS) – Lotame, the world’s leading independent data management platform (DMP), has partnered with Yieldex, the leading provider of analytics and trading tools for advertisers and publishers, to deliver audience forecasting and yield management for AudienceFX, The Weather Company’s audience targeting solution for brands on its ... more...

Yieldex Expands to EU, Hires AOL & Rubicon Vets to Run London Office

Written on
June 2nd 2014
Author
Press Release

LONDON, June 2, 2014 (ADOTAS) – Yieldex, America’s leading provider of unparalleled ad forecasting, analytics and cutting-edge trading tools for advertisers and publishers, has expanded to Europe with the opening of a London office at 31 Southampton Row. Ad industry veterans Mark Williams (pictured, left) and Nigel Edmund-Jones (pictured at right) have been ... more...

Yieldex Launches YieldexDirect, Uniting Direct Ad Sales With Programmatic Buying

Written on
April 22nd 2014
Author
Press Release

NEW YORK, April 22, 2014 (ADOTAS) – Yieldex, the leading provider of unparalleled analytics and cutting-edge trading tools for advertisers and publishers, has released YieldexDirect enabling advertisers to access inventory from multiple premium publishers in one place. More than a third of the comScore top 100 publishers already use Yieldex Analytics to forecast, ... more...

MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated, Guaranteed Premium Media Buying

Written on
April 7th 2014
Author
Press Release

NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, ... more...

Viacom, Turner, Fox, WashPo to Discuss ‘New Ad Toolkit’ at ad:tech New York

Written on
October 7th 2013
Author
Adotas

ADOTAS — Top digital ad execs from Viacom, Turner Broadcasting, Fox News Digital and Washington Post Digital will discuss “The New Toolkit: From RTB to Native to Programmatic” on a Yieldex-programmed panel at next month’s ad:tech New York conference.  The session will take place Wednesday, Nov. 6 at 2:15 p.m. The scheduled speakers are: Andrew Rutledge, Chief Revenue ... more...

Today’s Burning Question: Reaction to AOL’s Marketplace Announcement

Written on
April 12th 2013
Author
Mike Daly

ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded (check back for further updates). “While efficiency is a wonderful goal, if you measure success in advertising on the basis of ... more...

AFAIK: TapSense, SponsorPay, PaeDae, Univision, Yieldex, BlueKai, blurbIQ

Written on
March 27th 2013
Author
Mike Daly

ADOTAS – Here’s what the Email Man left at my virtual doorstep this week: TapSense has launched  M3 Cloud for Agencies, designed to provide an all-encompassing platform allowing advertising agencies the flexibility to execute multiple campaigns for numerous clients with ease and at scale. Features and benefits include: the ability to ... more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 1)

Written on
February 15th 2013
Author
Mike Daly

Here’s the latest burning question we posed to our readership of  industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? “Technology is slowly reducing the workforce. More jobs are being eliminated because of automation. Businesses ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

Will 2013 Be the Year of ‘Programmatic Premium’?

Written on
January 30th 2013
Author
Tom Shields

There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to ... more...