yelp



YP and Yelp Sign Strategic Deal

Written on
March 21st 2014
Author
AdotasWire

ATLANTA and SAN FRANCISCO, March 20, 2014 (ADOTAS) – YP, the largest local ad platform in the U.S., and Yelp, the company that connects consumers with great local businesses, today announced that the two local search leaders have agreed to a strategic deal. The agreement will allow YP to enhance ... more...

Blue Calypso Takes Early Round Over Groupon in Patent Dispute

Written on
February 20th 2014
Author
AdotasWire

DALLAS, February 20, 2014 (ADOTAS) — Blue Calypso, Inc., a marketing analytics and brand advocacy innovator, has received notice that the Patent Trial and Appeal Board (PTAB) has decided not to institute a review of four claims of Blue Calypso patent number 8,438,055 (’055) despite Groupon’s petition. “Now four claims ... more...

Blue Calypso Joins Defendants Groupon, Yelp, IZEA and Foursquare in Seeking Stay of Patent Suit

Written on
January 16th 2014
Author
Mike Daly

ADOTAS (via Globe Newswire) – Blue Calypso announced today that it has filed a joint motion with defendants Groupon, Yelp, IZEA and Foursquare requesting a stay of their patent litigation until the U.S. Patent Trial and Appeal Board (PTAB) completes a Covered Business Method Review (CBMR) of the case. In ... more...

Campaign Management Platform Promises ‘National Reach with Local Relevance’

Written on
January 14th 2014
Author
AdotasWire

SANTA MONICA, Calif., January 14, 2014 (ADOTAS) – MomentFeed today announced a unique capability to execute national advertising campaigns that dynamically localize the creative into hundreds or thousands of locally relevant ads with specific targeting for each store location – the places where consumers ultimately become customers. Campaign performance can then be ... more...

Location Wars: The Strategy Behind Locations and Check-ins

Written on
October 11th 2013
Author
Eileen Bernardo

ADOTAS – Browse through your personal social media feeds (Facebook, Instagram, Yelp, Foursquare, etc.). It’s very likely that at least one of your friends or connections has checked in at a restaurant, park, or local venue.  Social media today not only allows us to update how we are feeling or ... more...

Retail Sites, Including Amazon, Dominate Paid Search Advertising on Google

Written on
March 13th 2013
Author
AdotasWire

A new study reveals that retail web sites are dominating paid search advertising on Google.com, with amazon.com taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results. The findings come from a study by search and social analytics ... more...

Facebook Strikes Back at Google with Billion$ at Stake

Written on
February 18th 2013
Author
Peter Koeppel

Facebook and Google have been inching in on each other’s domain for years, aiming to become the primary method that consumers use to engage with each other – and with brands – online. Google’s “Facebook killer” Google+ has been growing steadily since its launch in 2011, but is far from being ... more...

Social SEO: The 12-Day Plan

Written on
February 13th 2013
Author
David Carrillo

There are a lot of reasons why it is a good idea to practice social SEO, but whenever I’m pressed to narrow it down I ask clients to do two things. First, I ask them to perform a variety of brand searches for their company (Brand, Brand + Reviews, Brand + ... more...

Industry Leaders Offer Predictions for 2013 (Part 9)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...

Study: If You’re Checking In, It Must Be Saturday Afternoon at Walmart

Written on
September 21st 2012
Author
AdotasWire

NEW YORK (September 20, 2012) – LocalResponse today announced the first comprehensive report on public consumer check-ins at the top 10 U.S. retailers. The data was compiled during the summer of 2012, across major social networks including Twitter, Foursquare, Yelp and Instagram. LocalResponse’s Consumer Check-in Report demonstrates trends among shoppers ... more...