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Quick Hits: Microsoft Moves in on Yahoo, Half of All E-Shopping Happens While Logged Into Facebook, More

Written on
November 23rd 2011
Author
Brian LaRue

• Microsoft’s acquisition of VideoSurf was big news yesterday, and today TechCrunch reports a twist: An as-yet-unnamed source says the sale price was not the $70 million initially cited, but instead was nearly $100 million. The Israeli “video discovery” service was founded only in 2006, but it’s counted such high-profile [...] more...

Quick Hits: Foursquare Revamped and Other Social Media News

Written on
November 15th 2011
Author
Brian LaRue

• The “New Foursquare” went live this afternoon. With interactive maps, a comments section, recommended spots suited to the time of day and suggestions of brands to follow, the re-imagined Foursquare is more conducive to viewing on a tablet or a home computer — and it’s also more in line [...] more...

Groupon’s IPO as Vindication

Written on
November 3rd 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE – It’s a little bit surprising that basically every mainstream critique of Groupon over the last few months was completely wrong. Groupon was blasted for having an unsustainable, commoditized business. Their no. 3 competitor BuyWithMe just laid off most of its staff and engineered a quick sale to Gilt [...] more...

Change Is Already Coming to Deals Space

Written on
September 1st 2011
Author
Gavin Dunaway

ADOTAS – I checked into Facebook Places exactly one time, and that was to get one of their Deals soon after the service appeared. This hipster badly needed some new skinny jeans, and a check-in at H&M got me a 30% discount. I’m wearing those same jeans right now, and [...] more...

Got Funds? Yext Rounds Up Another $10 Million

Written on
July 29th 2011
Author
Gavin Dunaway

ADOTAS – Local business listing management service Yext has raised $10 million in a Series D round of funding led by WGI Group, the investment vehicle of former Right Media founder, President and CEO Mike Walrath. Oh, and he’s not just an investor — Walrath is the chairman as well, a [...] more...

The Simple Math of Social Content Optimization

Written on
July 29th 2011
Author
Blue Phoenix Media

BLUE PHOENIX – Possibly indicative of Google’s power to sway the internet marketplace, we’re all working in a brand new era of content marketing — one where neither bidding on keywords or aggressively sharing posts on a social platform are likely to net much traction, unless they’re fused together. Which is [...] more...

Review Sites: Too Legit to Quit

Written on
March 23rd 2011
Author
Michael Flanagan

ADOTAS – It’s no surprise that review sites, or sites that house reviews about people, businesses, products or services, have exploded in popularity within the last year. Google’s recent change to include reviews in its ranking factors not only aids consumers in purchase decisions, but also affects businesses’ search-engine rankings. [...] more...

Yelp Checks In to Check-In Game

Written on
November 24th 2010
Author
Gavin Dunaway

ADOTAS – Everyone else is getting check-in fever, so why shouldn’t Yelp? The social review site is allowing users to “shower their love” on local businesses via checking in on mobile devices. In turn, local businesses can present check-in offers, which join business page offers on Yelp’s business center dashboard. [...] more...

Yahoo Spoiled the Google-Yelp Merger

Written on
October 1st 2010
Author
Gavin Dunaway

ADOTAS – Many of us who study Google’s acquisition behavior were pretty shocked when Yelp CEO Jeremy Stoppleman walked away from the bargaining table as a $550 million acquisition agreement was being finalized last December. Nobody on the inside was talking, but rumors of a counter-offer echoed across the Internet, [...] more...

Yelp! A class-action suit?

Written on
March 19th 2010
Author
Bob

ADOTAS – One of three civil suits against Yelp filed in the California Superior Court is by Boris Levitt, the owner of a San Francisco furniture-restoration company. He alleges that Yelp retaliates against businesses that don’t choose to advertise by negatively skewing their ratings and reviews on the site. [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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