yelp
Quick Hits: Microsoft Moves in on Yahoo, Half of All E-Shopping Happens While Logged Into Facebook, More
• Microsoft’s acquisition of VideoSurf was big news yesterday, and today TechCrunch reports a twist: An as-yet-unnamed source says the sale price was not the $70 million initially cited, but instead was nearly $100 million. The Israeli “video discovery” service was founded only in 2006, but it’s counted such high-profile [...] more...
Quick Hits: Foursquare Revamped and Other Social Media News
• The “New Foursquare” went live this afternoon. With interactive maps, a comments section, recommended spots suited to the time of day and suggestions of brands to follow, the re-imagined Foursquare is more conducive to viewing on a tablet or a home computer — and it’s also more in line [...] more...
Groupon’s IPO as Vindication
DIGITAL DUE DILIGENCE – It’s a little bit surprising that basically every mainstream critique of Groupon over the last few months was completely wrong. Groupon was blasted for having an unsustainable, commoditized business. Their no. 3 competitor BuyWithMe just laid off most of its staff and engineered a quick sale to Gilt [...] more...
Change Is Already Coming to Deals Space
ADOTAS – I checked into Facebook Places exactly one time, and that was to get one of their Deals soon after the service appeared. This hipster badly needed some new skinny jeans, and a check-in at H&M got me a 30% discount. I’m wearing those same jeans right now, and [...] more...
Got Funds? Yext Rounds Up Another $10 Million
ADOTAS – Local business listing management service Yext has raised $10 million in a Series D round of funding led by WGI Group, the investment vehicle of former Right Media founder, President and CEO Mike Walrath. Oh, and he’s not just an investor — Walrath is the chairman as well, a [...] more...
The Simple Math of Social Content Optimization
BLUE PHOENIX – Possibly indicative of Google’s power to sway the internet marketplace, we’re all working in a brand new era of content marketing — one where neither bidding on keywords or aggressively sharing posts on a social platform are likely to net much traction, unless they’re fused together. Which is [...] more...
Review Sites: Too Legit to Quit
ADOTAS – It’s no surprise that review sites, or sites that house reviews about people, businesses, products or services, have exploded in popularity within the last year. Google’s recent change to include reviews in its ranking factors not only aids consumers in purchase decisions, but also affects businesses’ search-engine rankings. [...] more...
Yelp Checks In to Check-In Game
ADOTAS – Everyone else is getting check-in fever, so why shouldn’t Yelp? The social review site is allowing users to “shower their love” on local businesses via checking in on mobile devices. In turn, local businesses can present check-in offers, which join business page offers on Yelp’s business center dashboard. [...] more...
Yahoo Spoiled the Google-Yelp Merger
ADOTAS – Many of us who study Google’s acquisition behavior were pretty shocked when Yelp CEO Jeremy Stoppleman walked away from the bargaining table as a $550 million acquisition agreement was being finalized last December. Nobody on the inside was talking, but rumors of a counter-offer echoed across the Internet, [...] more...
Yelp! A class-action suit?
ADOTAS – One of three civil suits against Yelp filed in the California Superior Court is by Boris Levitt, the owner of a San Francisco furniture-restoration company. He alleges that Yelp retaliates against businesses that don’t choose to advertise by negatively skewing their ratings and reviews on the site. [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
