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Yahoo! Bing Contextual Ad Network Explodes to 2.5+ Billion Page Views
ADOTAS — You might not have realized it, but late last year two of the largest search companies Yahoo! and Bing partnered to take on the SEO giant Google by creating one of the largest contextual ad networks on the planet. Launched six months ago, the Yahoo! and Media.net joined [...] more...
Will Publishers Soon Be Dominating Mobile Marketing?
ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned? According to IDC, [...] more...
AFAIK: Yahoo!’s Young Media Stars, ShareThis, Woven Digital, CraveOnline, Organic
ADOTAS — We’ve checked the morning mail to help keep you informed and prepared for the day that lies ahead. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The deadline to apply to Yahoo!’s Young Media Star program, which recognizes rising talent in the advertising world, has been extended [...] more...
Disrupt NY 2013: Introducing Enigma, the Google for Public Data
ADOTAS — There’s a sea of vital public data out there just waiting to be accessed, but currently, most people have no idea how to tap into it. Today at TechCrunch Disrupt in New York, one company stood out from the pack during the 10-minute company pitch session in front [...] more...
The State of Online Video Advertising: Growing, Pricey, Fragmented
ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years [...] more...
AFAIK: The Weather Company, Digitas, [x+1], Velti, PunchTab
ADOTAS – We’re activating the electronic mail chain to bring you the following news of note: The Weather Company (Weather) today announced the appointment of Peter Kuipers (pictured) as chief financial officer (CFO) effective May 6, 2013. Kuipers joins the company from Yahoo! Inc., where he serves as vice president of [...] more...
Study: Mobile and Tablets Driving US Paid Search Spend
LOS ANGELES, April 18, 2013 (ADOTAS) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its quarterly State of Paid Search Report, which found that total search advertising spend across Google and Yahoo!-Bing increased 21.6 percent year-over-year, in addition to other findings. [...] more...
AFAIK: PointRoll, Starbucks, Boingo Wireless, Criteo, VisualIQ, Kaspersky Lab
ADOTAS — Business development and digital sales veteran Mitchell Kreuch (pictured) has joined PointRoll as senior vice president of sales in New York. PointRoll is a Gannett company and the leading provider of digital advertising technology. According to a PointRoll press release, Kreuch was most recently vice president for Disney Online [...] more...
Blogshare: ‘Yahoo Acquires Summly: The Death of SEO or A New Life for Yahoo?’
ADOTAS – Let’s skip over the fact that an Internet monolith reportedly paid $30 million to buy an app from a teenager. A blog post today by Covario’s Nick Roshon answers a burning question of his own: “Does Yahoo’s recent acquisition of Summly signal the death of SEO as we [...] more...
The Evolving Intersection of Site Search, SEO, and Social Search: Why Marketers Should Care
ADOTAS – Search is the new navigation, so goes the mantra today – and that means search, in all of its forms, has become a key ingredient for the success of any online business. Since online users are now conditioned to quickly search for information instead of browsing for it [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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