yahoo



Yahoo Announces New App Install Ads Available Through Yahoo Gemini

Written on
December 9th 2014
Author
Adotas

Today on its blog, Yahoo’s VP of Product Managment Enrique Muñoz Torres annouced that U.S. advertisers with managed accounts can now use Yahoo Gemini to promote their apps across the Yahoo network. Gemini app install ads reach more than 550 million monthly mobile users on Yahoo and beyond by appearing on ... more...

Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo

Written on
November 26th 2014
Author
Adotas

This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a shopping head start and learn about new Black Friday deals at Old Navy, the campaign includes a dynamic display ad on the Yahoo homepage reaching consumers that visit ... more...

Integral Ad Science Forms Strategic Partnership With Yahoo! Japan

Written on
November 13th 2014
Author
Adotas

Integral Ad Science today announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN. “Following successful launches in many other international markets, Integral Ad Science is thrilled to formally launch our operations in the Japanese market,” said Bryan St. John, SVP International ... more...

Yahoo Acquires Programmatic Video Ad Platform BrightRoll for $640 Million All-Cash Transaction

Written on
November 12th 2014
Author
Adotas

Today Yahoo announced a definitive agreement for Yahoo to acquire the programmatic video advertising platform BrightRoll. Yahoo is acquiring BrightRoll for approximately $640 million in cash. The transaction is subject to customary closing conditions. “Video, along with mobile, social, and native, is driving a surge in digital advertising. Here at Yahoo, video ... more...

VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull

Written on
October 24th 2014
Author
Adotas

VisitBritain, the UK’s national tourism agency, has launched a new content marketing campaign across Yahoo and Tumblr properties. This one-year campaign runs across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia. “We strive to be the best national tourist board working across all digital platforms,” says Joss Croft, ... more...

Yahoo Fights Back Doubters with Strong Third-Quarter Earnings

Written on
October 22nd 2014
Author
Adotas

Facing criticism from an activist investor Starboard Value LP, Yahoo CEO Marissa Mayer struck back on yesterday with a strong third-quarter earnings report. According to the Wall Street Journal, much of the increased profits are thanks in large part to the Alibaba IPO. Revenue increased, in part because of a 6% leap ... more...

Yahoo’s Next Move: How the Acquisition of Flurry Amps up Mobile Ad Play

Written on
July 24th 2014
Author
Richard L. Tso

Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision to ... more...

Yahoo to Acquire Flurry to Strengthen Mobile Products

Written on
July 21st 2014
Author
Press Release

(ADOTAS) SUNNYVALE, Calif. & SAN FRANCISCO –Yahoo! Inc. (NASDAQ: YHOO) and Flurry, Inc. announced today that they have reached a definitive agreement for Yahoo to acquire Flurry. “Yahoo’s growth in mobile traffic comes from great people and great products” Yahoo is on a mission to re-imagine users’ daily habits, and mobile is at ... more...

Doug Chavez Joins Kenshoo

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – Kenshoo has hired Doug Chavez (pictured) as Global Head of Marketing Research & Content. In this role, Chavez leads a team to analyze data collected from the $200 billion in annualized online sales revenue tracked through the Kenshoo platform and produce observations, insights, and reports on industry trends ... more...

Epoxy Raises $6.5 Million In Series A Funding

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Epoxy, a vanguard technology company at the intersection of video and social media, announced today that Upfront Ventures and Time Warner Investments led a $6.5 million Series A financing round. Previous investors include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert ... more...