yahoo



VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull

Written on
October 24th 2014
Author
Adotas

VisitBritain, the UK’s national tourism agency, has launched a new content marketing campaign across Yahoo and Tumblr properties. This one-year campaign runs across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia. “We strive to be the best national tourist board working across all digital platforms,” says Joss Croft, ... more...

Yahoo Fights Back Doubters with Strong Third-Quarter Earnings

Written on
October 22nd 2014
Author
Adotas

Facing criticism from an activist investor Starboard Value LP, Yahoo CEO Marissa Mayer struck back on yesterday with a strong third-quarter earnings report. According to the Wall Street Journal, much of the increased profits are thanks in large part to the Alibaba IPO. Revenue increased, in part because of a 6% leap ... more...

Yahoo’s Next Move: How the Acquisition of Flurry Amps up Mobile Ad Play

Written on
July 24th 2014
Author
Richard L. Tso

Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision to ... more...

Yahoo to Acquire Flurry to Strengthen Mobile Products

Written on
July 21st 2014
Author
Press Release

(ADOTAS) SUNNYVALE, Calif. & SAN FRANCISCO –Yahoo! Inc. (NASDAQ: YHOO) and Flurry, Inc. announced today that they have reached a definitive agreement for Yahoo to acquire Flurry. “Yahoo’s growth in mobile traffic comes from great people and great products” Yahoo is on a mission to re-imagine users’ daily habits, and mobile is at ... more...

Doug Chavez Joins Kenshoo

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – Kenshoo has hired Doug Chavez (pictured) as Global Head of Marketing Research & Content. In this role, Chavez leads a team to analyze data collected from the $200 billion in annualized online sales revenue tracked through the Kenshoo platform and produce observations, insights, and reports on industry trends ... more...

Epoxy Raises $6.5 Million In Series A Funding

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Epoxy, a vanguard technology company at the intersection of video and social media, announced today that Upfront Ventures and Time Warner Investments led a $6.5 million Series A financing round. Previous investors include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert ... more...

Tumblr Sponsored Posts Now Promoted on Yahoo

Written on
June 17th 2014
Author
Mike Daly

ADOTAS — Tumblr Sponsored Posts will now be seamlessly promoted across Yahoo and Tumblr, reaching more than 800 million average monthly visitors, according to a joint announcement made today. These posts are now integrated and available through Yahoo Gemini, the marketplace where advertisers can buy mobile search and native advertising. Sponsored Posts ... more...

Zoomin.TV, Europe’s Largest MCN, Expands Its US Market Presence

Written on
June 17th 2014
Author
Press Release

NEW YORK, June 17, 2014 (ADOTAS) – Zoomin.TV, Europe’s largest MCN, is launching in the US. With over 8,000 existing channels and 500 joining each month, SocialBlade.com has ranked Zoomin.TV as #14 out of the 100 leading YouTube networks based on views. As Zoomin.TV expands in the US, the company announces ... more...

What’s Next for Private Exchanges?

Written on
June 11th 2014
Author
Prasanta Behera

ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big publishers are now moving to the programmatic model via the private exchange path. For example, earlier this year, Google and Time Inc. introduced the Time Inc. Global Exchange, an ad ... more...

Former Yahoo Engineer is Named CTO at SocialCode

Written on
May 28th 2014
Author
Press Release

NEW YORK, May 28, 2014 (ADOTAS) – SocialCode, the leader in social marketing technology and solutions for the world’s most valuable brands, today appointed Mike Deerkoski (pictured) as Chief Technology Officer and Senior Vice President of Engineering. The appointment is effective immediately and Deerkoski will report to Laura O’Shaughnessy, SocialCode ... more...