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2012: Another Year of Digital Breakthroughs?
ADOTAS - Over the last two weeks, I’ve been reviewing the predictions Fjord made at the onset of 2011 (see Part 1 and Part 2 of that review), and now, as we wrap up the first week of 2012, it seems appropriate to look forward to what can be expected [...] more...
Yahoo Names PayPal Prez Scott Thompson CEO
ADOTAS – Today, Yahoo named Scott Thompson, current president of PayPal, as its new CEO. Yahoo’s been without a chief executive since September, when it fired the sometimes-confrontational Carol Bartz. Thompson, on the other hand, has been described as personable. His background is in technology rather than media — before [...] more...
How Online Search Drives Brick and Mortar Sales: RevTrax on New Study
ADOTAS – Last week, RevTrax released the results of a study, conducted in conjunction with Yahoo, that analyzed the influence of online paid search on not just online sales, but also (and in particular) in-store sales. ”For a long time, [studies] have been measuring online-to-online,” RevTrax COO Seth Sarelson pointed out [...] more...
Alibaba Reportedly in Talks to Buy Yahoo
ADOTAS – Eight days after the announcement that Microsoft had entered a nondisclosure bid with Yahoo — a move that indicated Microsoft was jockeying to bid on the down-on-its-luck search engine — reports have arisen that Chinese online retail giant Alibaba and Japanese telecom/e-commerce company SoftBank had entered were in [...] more...
Quick Hits: Microsoft Moves in on Yahoo, Half of All E-Shopping Happens While Logged Into Facebook, More
• Microsoft’s acquisition of VideoSurf was big news yesterday, and today TechCrunch reports a twist: An as-yet-unnamed source says the sale price was not the $70 million initially cited, but instead was nearly $100 million. The Israeli “video discovery” service was founded only in 2006, but it’s counted such high-profile [...] more...
SIGTARP Investigating Yahoo and Microsoft as Well
ADOTAS – Consumer Watchdog is saying today that executives of leading internet companies Google, Microsoft and Yahoo should be facing criminal charges for their roles in allowing mortgage modification ad scammers to advertise on their sites. The office of the Special Inspector General for the Troubled Asset Relief Program (SIGTARP), who, [...] more...
Yahoo!, Microsoft and AOL Join Forces
ADOTAS – Yahoo!, Microsoft and AOL are teaming up to create what the companies hope will be a strong competitor in the online advertising department. The three companies have announced an agreement that will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other’s premium non-reserved online [...] more...
Is Interclick Yahoo!’s Remnant Revenue Savior?
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a [...] more...
Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
Quick Hits: Efficient Frontier and TBG Digital Report Facebook Ads Definitely Performing
ADOTAS – Lots of cool findings in the “Q3 2011 Digital Marketing Performance Report” from Efficient Frontier, including Facebook CPC ads increased 54% between the second and third quarters, while total Facebook ad spend jumped 25%. Also, display spend on the exchanges increased 7% quarter over quarter while tablets accounted for [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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