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Yahoo! Announces New ‘Programmatic Guaranteed’ Partners

Written on
December 16th 2013
Author
Adotas

ADOTAS – Yahoo! today announced new partner integrations with Yahoo Programmatic Guaranteed. MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. have integrated as launch partners with Yahoo to access guaranteed inventory through our advertising platform. This includes premium display inventory on Yahoo sites like Yahoo Finance, Yahoo News, Yahoo Sports, and ... more...

Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising

Written on
February 11th 2013
Author
Marlee Rosen

Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college.  This ... more...