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Told Ya So: AP Confirms Hotmail’s Demise

Written on: February 19th 2013
Author: Mike Daly

Confirming our February 4 story, The Associated Press reported today that Microsoft will retire the world’s most popular free email platform, Hotmail, in favor of its new service, Outlook.com. The AP reports that the switch will be accompanied by “what [Microsoft] believes to be the biggest marketing blitz in the history [...] more...

Hotmail to Be Retired; DSPs to Lose Cheap Retargeted Ad Space

Written on: February 4th 2013
Author: Mike Daly

A source close to Microsoft told Adotas last week that Hotmail will soon go the way of the dinosaur and its replacement, Outlook.com, would be free of ads. In response, a spokesperson for Microsoft confirmed the former but denied the latter. “Outlook.com does have ads,” said the spokesperson (appropriately) via email. [...] more...

Yahoo! Mail Sheds Beta Tag With Little Fanfare Over Revised Data Collection

Written on: May 24th 2011
Author: Gavin Dunaway

ADOTAS – Circa midnight Eastern time, Yahoo cut the beta tag off its revamped mail system. It’s pretty snazzy — in addition to promised faster service and tightened spam and malware security, the new Yahoo! mail will allow users to answer Facebook messages and chat via the social network. Similar [...] more...

Yahoo Mail Delivered Into Your Hands

Written on: August 28th 2007
Author: Sarah Novotny

Recently Yahoo announced that it will be giving its popular mail service a makeover. One of the newest features will be an email-to-phone connection that will allow users to trade messages with using their mobile phones. This effort will create a more social and convenient method of checking email for the [...] more...

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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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Big Data’s Killer App: Mobile RTB June 18th 2013
How SMBs Can Keep Up With Mobile Commerce June 18th 2013
Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
Can Programmatic Buying Save Traditional Media? June 14th 2013

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