yahoo-japan
Yahoo! JAPAN and BrightTag Expand Their Strategic Partnership
CHICAGO (February 21, 2013) – BrightTag, a technology platform provider for the digital marketing industry, today announced that Yahoo! JAPAN, the Japan market leader with 83.9% * reach of Japan’s online audience, has expanded its relationship with BrightTag. Under the terms of the new long-term agreement, Yahoo! JAPAN will be [...] more...
AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex
Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 [...] more...
Quick Hits: Hulu and Univision Become Amigos, Yahoo! Saying Sayonara to Y! Japan
ADOTAS – ¡Que grande! Hulu and Univision signed a multi-year content agreement that will bring all sorts of Spanish-launguage content (telenovelas, comedies, variety shows) from Univision’s network of networks to Hulu and Hulu Plus. When content appears later this year, it will include current prime-time programming. So who among you advertisers were interested [...] more...
Ooyala’s Video Tech Lures Yahoo Japan
ADOTAS – Ooyala’s Backlot video publishing platform enables clients to incorporate a wide variety of ad units from a dozen major ad networks and servers. It lets publishers manage and syndicate video inventory. But according to CEO Jay Fulcher, the real allure of the platform is its incomparable analytics. By controlling [...] more...
Yahoo And eBay Take On Japan
Yahoo Japan and eBay Inc are teaming up to bring ease to cross-border bidding for Japanese users. This may also create an influx of online spending in other countries should there be a translated and easy pay conversion system. Masato Araki, analyst at Mitsubishi UFJ Securities is not so sure that [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
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- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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