yahoo-japan



Videology Announces Massive Asian Expansion

Written on
December 16th 2013
Author
Press Release

SINGAPORE, December 16, 2013 (ADOTAS) — Videology, one of the world’s largest video advertising platforms, today announced a major expansion of its Asian leadership team with the creation of five new regional positions. In order to leverage both the rapid growth of video advertising demand and the potential for greater expansion ... more...

Yahoo! JAPAN and Videology Partner to Deliver Multi-Screen Advertising to the World’s Second Largest TV Market

Written on
November 18th 2013
Author
Mike Daly

NEW YORK, November 18, 2013 (ADOTAS) — Yahoo! JAPAN — the top web portal in Japan for both search and audience reach — announced Friday that it has selected Videology — one of the world’s largest video advertising platforms — as its video advertising technology partner.  This announcement was made in conjunction with ... more...

BrightTag Raises $27 Million; Announces Expanded Yahoo! JAPAN Partnership & New Patent

Written on
November 15th 2013
Author
Press Release

CHICAGO, November 15, 2013 (ADOTAS) – BrightTag, one of the world’s leading marketing technology platforms, today announced a new $27 million round of funding led by Yahoo! JAPAN, which invested in the company after selecting BrightTag’s newly patented Fuse™ technology to power its breakthrough data management platform (DMP). Yahoo! JAPAN, the world’s 10th largest ... more...

Yahoo! JAPAN and BrightTag Expand Their Strategic Partnership

Written on
February 21st 2013
Author
Press Release

CHICAGO (February 21, 2013) – BrightTag, a technology platform provider for the digital marketing industry, today announced that Yahoo! JAPAN, the Japan market leader with 83.9% * reach of Japan’s online audience, has expanded its relationship with BrightTag. Under the terms of the new long-term agreement, Yahoo! JAPAN will be ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

Quick Hits: Hulu and Univision Become Amigos, Yahoo! Saying Sayonara to Y! Japan

Written on
October 10th 2011
Author
Gavin Dunaway

ADOTAS – ¡Que grande! Hulu and Univision signed a multi-year content agreement that will bring all sorts of Spanish-launguage content (telenovelas, comedies, variety shows) from Univision’s network of networks to Hulu and Hulu Plus. When content appears later this year, it will include current prime-time programming. So who among you advertisers were interested ... more...

Ooyala’s Video Tech Lures Yahoo Japan

Written on
February 22nd 2011
Author
Gavin Dunaway

ADOTAS – Ooyala’s Backlot video publishing platform enables clients to incorporate a wide variety of ad units from a dozen major ad networks and servers. It lets publishers manage and syndicate video inventory. But according to CEO Jay Fulcher, the real allure of the platform is its incomparable analytics. By controlling ... more...

Yahoo And eBay Take On Japan

Written on
December 4th 2007
Author
Sarah Novotny

Yahoo Japan and eBay Inc are teaming up to bring ease to cross-border bidding for Japanese users. This may also create an influx of online spending in other countries should there be a translated and easy pay conversion system. Masato Araki, analyst at Mitsubishi UFJ Securities is not so sure that ... more...