xm
Avenue A | Razorfish Re-launches XM Site
Digital marketing agency Avenue A | Razorfish has announced its participation in the re-launch of the mail website for satellite radio service XM. The redesign showcases XM’s 170 channels of music, talk, sports and news and features new search features like “Artist Search” that lets users find the channels that carry [...] more...
XM’s Push-and-Purchase Function Glimpses at Advertising’s Future
Advertisers are abuzz with the possibilities inherent in XM Satellite Radio’s newest technologies. In the next two weeks, retailers will begin offering the Samsung Helix and the Pioneer Inno satellite radio and mp3 playing devices, both of which are equipped with time-shifting and bookmarking features. Users can bookmark the songs [...] more...
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Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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