xaxis



AppNexus Receives $25 Million Investment from WPP

Written on
September 22nd 2014
Author
Press Release

(ADOTAS) New York, NY, September 22, 2014 – WPP, Xaxis, and AppNexus announced today a strategic transaction that will augment AppNexus’ position as the industry’s largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis ... more...

Coull Receives $4M in Funding, Plans to Open NY Office

Written on
March 21st 2014
Author
Press Release

LONDON, March 21, 2014 (ADOTAS) — Coull, the video monetization platform for digital publishers, has announced its intention to become Bristol’s first billion dollar tech business following a year of high growth. Coull has spent the last two years building one of the largest video ad networks in the world. ... more...

Sonobi to Sponsor Premium Programmatic Event in NYC Next Week

Written on
March 5th 2014
Author
Mike Daly

NEW YORK, March 5, 2014 (ADOTAS) – On Wednesday, March 12, industry leaders including publishers, agencies, trading desks, and advertisers will with come together for Premium Programmatic 360 (PP360NYC), the first summit dedicated to accelerating the premium programmatic marketplace. A half-day event, PP360NYC will take place at the Tribeca Grand Hotel ... more...

ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?

Written on
February 14th 2013
Author
Adotas

The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

WPP Audience-Buying Platform Xaxis Jumps on Video Train

Written on
October 11th 2011
Author
Gavin Dunaway

ADOTAS - Xaxis, the recently launched audience buying platform for all of WPP’s many agencies, has introduced a video-buying solution tied into its DMP that will allow advertisers to supplement TV budgets through audience-based online video campaigns, as well as align these campaigns with audience targeting efforts in display, social and mobile. Xaxis ... more...

Xaxis Opens Audience Buying Center for GroupM

Written on
June 28th 2011
Author
Gavin Dunaway

ADOTAS – Apparently there was some client commotion when the news came out that Brian Lesser had been replaced as general manager of the Media Innovation Group, one of WPP’s ad tech outlets. The agency holding company ambiguously announced that he’d moved to another part of the company. Well, WPP simply ... more...