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Rocket Fuel to Acquire [x+1]

Written on
August 5th 2014
Author
Press Release

(ADOTAS) REDWOOD CITY, California — August 5, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, and [x+1], Inc., a leading provider of programmatic marketing and data management solutions, announced today that they have entered into a definitive agreement under which ... more...

[x+1] Adds KeyChain to its Origin DMP

Written on
June 25th 2014
Author
Press Release

NEW YORK,  June 25, 2014 (ADOTAS) – [x+1], the leading provider of programmatic marketing and data management solutions, today announced the launch of Origin KeyChain, an extension of its Data Management Platform (DMP) that links rich offline data sets with first-party CRM data and broad-based online and offline campaign execution. ... more...

[x+1] Appoints Veteran Sales Exec Serpa As VP, New Business Initiatives

Written on
May 8th 2014
Author
Press Release

NEW YORK, May 8, 2014 (ADOTAS) – [x+1], the leading provider of programmatic marketing and data management solutions, today announced that Jack Serpa has joined the company as Vice President, New Business Initiatives.  In this newly created position, Serpa is focused on building new businesses that expand on the company’s ... more...

Vdopia Inc. Hires Veteran Adtech Exec Shulman as SVP, Sales

Written on
April 15th 2014
Author
Press Release

FREMONT, Calif., April 15, 2014 (ADOTAS) — Vdopia, the global leader in mobile video advertising, today announced that Jason Shulman has joined the company as Senior Vice President, Sales — a newly created position in the company’s San Francisco office. Shulman will be responsible for growing North America media and programmatic revenue for the ... more...

UPDATED: Twitter Officially Launches Tailored Audiences Program

Written on
December 6th 2013
Author
Mike Daly

ADOTAS – Twitter brought its tailored audiences ad program out of beta today and named the following companies as its official ad partners: Adara AdRoll BlueKai Chango DataXu Dstillery Lotame Quantcast ValueClick [x+1] “With tailored audiences, you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter,” writes Abhishek Shrivastava, Product Manager, ... more...

Reaction To Apple’s IOS 7 Street Date Announcement

Written on
September 10th 2013
Author
Mike Daly

ADOTAS — Today, Apple announced a Sept. 18 street date for iOS 7, the radically redesigned operating system for the iPhone and iPad. Here’s how some industry leaders are responding to that news. “App marketers get ready! New iPhones and iOS updates historically lead to short-term surges in downloads as enthusiastic ... more...

For B2B Marketers, the Future is Behind the Firewall

Written on
May 6th 2013
Author
Mark Dye

ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking ... more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
Press Release

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates ... more...

AFAIK: The Weather Company, Digitas, [x+1], Velti, PunchTab

Written on
April 19th 2013
Author
Mike Daly

ADOTAS – We’re activating the electronic mail chain to bring you the following news of note: The Weather Company (Weather) today announced the appointment of Peter Kuipers (pictured) as chief financial officer (CFO) effective May 6, 2013. Kuipers joins the company from Yahoo! Inc., where he serves as vice president of ... more...

AFAIK: eXelate, DG, Monetate, BlueKai, Aggregate Knowledge, [x+1], Tidal Labs, SapientNitro

Written on
April 11th 2013
Author
Mike Daly

ADOTAS – Hot off the virtual presses: Eugene Becker (pictured) has joined eXelate as Senior Vice President of Product Management. Eugene will be responsible for global product management and development of eXelate’s data and analytics products built to power more effective marketing decisions for agencies, platforms, and marketers worldwide. This is ... more...