ADOTAS – Twitter brought its tailored audiences ad program out of beta today and named the following companies as its official ad partners: Adara AdRoll BlueKai Chango DataXu Dstillery Lotame Quantcast ValueClick [x+1] “With tailored audiences, you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter,” writes Abhishek Shrivastava, Product Manager, [...] more...
ADOTAS — Today, Apple announced a Sept. 18 street date for iOS 7, the radically redesigned operating system for the iPhone and iPad. Here’s how some industry leaders are responding to that news. “App marketers get ready! New iPhones and iOS updates historically lead to short-term surges in downloads as enthusiastic [...] more...
ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking [...] more...
SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions integrates [...] more...
ADOTAS – We’re activating the electronic mail chain to bring you the following news of note: The Weather Company (Weather) today announced the appointment of Peter Kuipers (pictured) as chief financial officer (CFO) effective May 6, 2013. Kuipers joins the company from Yahoo! Inc., where he serves as vice president of [...] more...
ADOTAS – Hot off the virtual presses: Eugene Becker (pictured) has joined eXelate as Senior Vice President of Product Management. Eugene will be responsible for global product management and development of eXelate’s data and analytics products built to power more effective marketing decisions for agencies, platforms, and marketers worldwide. This is [...] more...
NEW YORK (October 2, 2012) — [x+1], a leading provider of digital marketing and data management software, today announced the integration of the Origin Digital Marketing Hub with Oracle’s RightNow CX Cloud Service. This integration will allow RightNow CX users to take full advantage of [x+1]’s Origin Digital Marketing Hub. [...] more...
NEW YORK, Sept. 13, 2012 – [x+1], provider of the industry’s most complete multi-channel marketing platform, [x+1] Origin 4.0, today announced enhancements to its powerful Origin demand side platform (DSP). POE™ – [x+1]’s industry-leading optimization engine – enables the Origin DSP to deliver better media results through improved optimization and more [...] more...
ADOTAS - Digital marketing hub provider [x+1] announced two new services at its NexTargeting Summit in New York City yesterday: a program aimed at helping creative agencies help marketers in turn to build data-driven campaigns, called the Experience Developer Partner Program, and a program aimed at helping marketers more efficiently [...] more...
ADOTAS - It’s another Friday afternoon here in New York, the sun’s out, the trees are green and we’ve got a bunch of new executive appointments and promotions to announce. Yes, after hopefully ducking out of work early this afternoon, these folks and their colleagues have something to celebrate when [...] more...
- Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France March 12th 2014 ROME, March 12, 2014 (ADOTAS) – Paid search advertising is [...] more »
- Brainshark Launches Brainshark for Salesforce Work.com on Salesforce1 AppExchange March 12th 2014 WALTHAM, Mass., March 12, 2014 (ADOTAS) — Brainshark, Inc., the [...] more »
- MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform March 12th 2014 NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading [...] more »
- Fiverr® Updates iPhone App: Puts Over 3 Million Gigs® in the Palm of Your Hand March 12th 2014 NEW YORK, March 12, 2014 — Fiverr®, the world’s largest [...] more »
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Ampush Appoints Rick Cotton as Chief Revenue Officer March 11th 2014 SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading [...] more »
- Big-Budget TV Ads Alone Aren’t Enough: Use Programmatic to Tell Your Brand Story March 12th 2014
- 5 Keys to Capitalizing on the Mobile Gaming Phenomenon March 11th 2014
- The Programmatic Future: Automation Poised to Dominate Video Ad Buying March 10th 2014
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
- Marketing Operations Manager - Healthcare
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- Courtesy to The Bellingham Business Journal | For Copywriters Only: [...] Fiverr® Updates iPhone App: Puts Fіnіѕhеԁ 3 Million Gigs® іn thе Palm οf Yουr
- Chris: I don't think BBTV drives success for online video creators by leveraging its proprietary technology
- Weekly RTB and Programmatic Marketing News from RTB Forums | My Blog / Website: [...] http://www.adotas.com/2014/03/sonobi-to-sponsor-premium-programmatic-event-in-nyc-next-week/ [...]
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum - Responsivemts | Responsivemts: [...] Headlines Amazon Working on Music-Streaming ServiceThe Woman Who Scavenged SXSW For An iPadBroadbandTV