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	<title>Adotas &#187; wunderman</title>
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		<title>Wunderman Swallows Designkitchen</title>
		<link>http://www.adotas.com/2008/07/wunderman-swallows-designkitchen/</link>
		<comments>http://www.adotas.com/2008/07/wunderman-swallows-designkitchen/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 13:45:31 +0000</pubDate>
		<dc:creator>Kathleen</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Acquisition]]></category>
		<category><![CDATA[Burger-King]]></category>
		<category><![CDATA[Butterball]]></category>
		<category><![CDATA[Designkitchen]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[interactive-advertising]]></category>
		<category><![CDATA[internet-advertising-news]]></category>
		<category><![CDATA[internet-marketing-advertising]]></category>
		<category><![CDATA[Merger]]></category>
		<category><![CDATA[revenue]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[wunderman]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2008/07/wunderman-swallows-designkitchen/</guid>
		<description><![CDATA[ADOTAS – WPP’s Wunderman has gobbled up Designkitchen, a digital and interactive agency in Chicago. Wunderman, which bills itself as the largest marketing services network in the world, said that the buy is part of its aggressive push into digital. Financial details were not disclosed. Over the past three years, Wunderman has bolstered its capabilities [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2006/01/marriage.jpg" title="marriage.jpg"><img src="http://adotas.com/wp/wp-content/uploads/2006/01/marriage.jpg" alt="marriage.jpg" align="left" /></a>ADOTAS – WPP’s Wunderman has gobbled up Designkitchen, a digital and interactive agency in Chicago. Wunderman, which bills itself as the largest marketing services network in the world, said that the buy is part of its aggressive push into digital. Financial details were not disclosed.</p>
<p>Over the past three years, Wunderman has bolstered its capabilities and size with strategic acquisitions of digital assets in the largest 20 markets worldwide. Designkitchen will be relatively independent – it will operate under its old brand and retain its agency principal and CEO Sam Landers. He’ll report to Wunderman’s chief in Chicago, Rick Schreuder.</p>
<p>“We can now easily incorporate the Web, mobile platforms and the latest in digital technology into our work for promotions, sponsorship and motorsports clients. Together, Wunderman and Designkitchen will deliver powerfully integrated marketing ideas and superior digital experience, ” Schreuder said.</p>
<p>The two companies have worked together on several campaigns, including Burger King to Butterball.</p>
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		<title>WPP FINALLY Purchases Blast Radius</title>
		<link>http://www.adotas.com/2007/10/wpp-finally-purchases-blast-radius/</link>
		<comments>http://www.adotas.com/2007/10/wpp-finally-purchases-blast-radius/#comments</comments>
		<pubDate>Thu, 25 Oct 2007 16:42:21 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[blast-radius]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[interactive-agencies]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[wunderman]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2007/10/wpp-finally-purchases-blast-radius/</guid>
		<description><![CDATA[The WPP Group has bought something else. For the second time in the past six weeks, the company announced that yesterday it acquired Blast Radius, an interactive agency based in Vancouver. This acquisition has been rumored about, but neither company would confess to any discussions of a purchase. The terms of the deal have not [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2007/02/cashmoney.jpg" title="cashmoney.jpg"><img align="left" src="http://adotas.com/wp/wp-content/uploads/2007/02/cashmoney.jpg" alt="cashmoney.jpg" /></a>The WPP Group has bought something else. For the second time in the past six weeks, the company announced that yesterday it acquired Blast Radius, an interactive agency based in Vancouver.</p>
<p>This acquisition has been rumored about, but neither company would confess to any discussions of a purchase. The terms of the deal have not been disclosed.</p>
<p>Blast Radius opened in 1997, and has done work for marketers such as Starbucks, Nike and Whirpool. The New York Times reported that the company’s revenue last year was 41.8 million (about $43 million) in Canadian dollars.</p>
<p>The interactive agency is known as a specialist in the market of social networking. The report said that the company will be aligned with Wunderman, a division of WPP that focuses on direct marketing and relationship marketing.</p>
<p>The staff at Blast Radius will stay in place after the acquisition. Wunderman also acquired Aqua Online based in South Africa and These Days based in Belgium, two digital agencies.</p>
<p>Last month, WPP acquired Schematic, and in July acquired 24/7 Real Media for $649 million.</p>
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		<title>LexisNexis Taps Wunderman for US Legal Market Campaign Duties</title>
		<link>http://www.adotas.com/2007/02/lexisnexis-taps-wunderman-for-us-legal-market-campaign-duties/</link>
		<comments>http://www.adotas.com/2007/02/lexisnexis-taps-wunderman-for-us-legal-market-campaign-duties/#comments</comments>
		<pubDate>Fri, 23 Feb 2007 16:43:02 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[lexisnexis]]></category>
		<category><![CDATA[wunderman]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2007/02/lexisnexis-taps-wunderman-for-us-legal-market-campaign-duties/</guid>
		<description><![CDATA[This week, research service provider LexisNexis has selected Wunderman as the agency to lead its direct marketing and advertising efforts for its U.S. Legal Markets (USLM) group. Wunderman. which will service the LexisNexis account from its NYC location, will begin creating integrated marketing and advertising campaigns that target legal careers within data, digital, direct mail, [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" src="http://adotas.com/wp/wp-content/uploads/2007/02/legal1.jpg" />This week, research service provider LexisNexis has selected Wunderman as the agency to lead its direct marketing and advertising efforts for its U.S. Legal Markets (USLM) group.</p>
<p>Wunderman. which will service the LexisNexis account from its NYC location, will begin creating integrated marketing and advertising campaigns that target legal careers within data, digital, direct mail, and print media outlets.  Working together, the LexisNexis USLM marketing and Wunderman creative teams will unite to market LexisNexis solutions.  Part of the new campaigns focus is the end to end solutions that will be offered to legal areas.</p>
<p>Sami Hero, VP, Go to Market, USLM marketing for LexisNexis, said in a statement, &#8220;Wunderman has a long history of transforming great brands into household names. They bring a mix of strategy, creativity and experience building through impactful and measurable multi-channel communication programs.&#8221;</p>
<p>Steve Zammarchi, president and CEO of Wunderman New York, added,  &#8220;LexisNexis is a top tier brand with a rich history and an outstanding customer-centric reputation. Their continued dedication to offering effective management tools supports their value proposition and provides us with a platform from which we can design thoughtful, creative and compelling marketing campaigns. We are thrilled to work with LexisNexis.&#8221;</p>
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		<title>Wunderman Acquires Zaaz</title>
		<link>http://www.adotas.com/2006/07/wunderman-acquires-zaaz/</link>
		<comments>http://www.adotas.com/2006/07/wunderman-acquires-zaaz/#comments</comments>
		<pubDate>Thu, 06 Jul 2006 14:31:32 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[acquisitions]]></category>
		<category><![CDATA[wpp_group]]></category>
		<category><![CDATA[wunderman]]></category>
		<category><![CDATA[zaaz]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2006/07/wunderman-acquires-zaaz/</guid>
		<description><![CDATA[Interactive advertising agency Wunderman, a division of global conglomerate WPP Group PLC, today announced it has acquired Web design firm Zaaz. Financial terms of the deal were not disclosed at press time, but Wunderman revealed that Zaaz&#8217;s net assets totaled $1.6 million at the end of 2005, with another $9.2 million in generated, but un-audited [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" src="http://adotas.com/wp/wp-content/uploads/2006/07/handshake.jpg" />Interactive advertising agency Wunderman, a division of global conglomerate WPP Group PLC, today announced it has acquired Web design firm Zaaz.</p>
<p>Financial terms of the deal were not disclosed at press time, but Wunderman revealed that Zaaz&#8217;s net assets totaled $1.6 million at the end of 2005, with another $9.2 million in generated, but un-audited revenue.</p>
<p>Wunderman hopes to enhance its data analysis capabilities and better serve its advertising clients with Zaaz&mdash;a company which has Northwest bases in both Seattle and Portland, and offers SEO and SEM services along with design.</p>
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