wunderman
Wunderman Swallows Designkitchen
ADOTAS – WPP’s Wunderman has gobbled up Designkitchen, a digital and interactive agency in Chicago. Wunderman, which bills itself as the largest marketing services network in the world, said that the buy is part of its aggressive push into digital. Financial details were not disclosed. Over the past three years, Wunderman [...] more...
WPP FINALLY Purchases Blast Radius
The WPP Group has bought something else. For the second time in the past six weeks, the company announced that yesterday it acquired Blast Radius, an interactive agency based in Vancouver. This acquisition has been rumored about, but neither company would confess to any discussions of a purchase. The terms of [...] more...
LexisNexis Taps Wunderman for US Legal Market Campaign Duties
This week, research service provider LexisNexis has selected Wunderman as the agency to lead its direct marketing and advertising efforts for its U.S. Legal Markets (USLM) group. Wunderman. which will service the LexisNexis account from its NYC location, will begin creating integrated marketing and advertising campaigns that target legal careers within [...] more...
Wunderman Acquires Zaaz
Interactive advertising agency Wunderman, a division of global conglomerate WPP Group PLC, today announced it has acquired Web design firm Zaaz. Financial terms of the deal were not disclosed at press time, but Wunderman revealed that Zaaz’s net assets totaled $1.6 million at the end of 2005, with another $9.2 million [...] more...
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- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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