wsj

Facebook’s Tracking Cookies and How the FTC Could Shake Off Privacy Fatigue

Written on: October 11th 2011
Author: Gavin Dunaway

ADOTAS – Looks like the Facebook legal team is going to have to earn its holiday bonus this year. Five class action lawsuits have been filed against Facebook alleging the company violated wiretap laws by setting tracking cookies that contained user IDs and followed browser behavior on sites integrated with the [...] more...

UPDATED: WSJ Network Revises Privacy Policy to Connect PII With Browsing Data

Written on: September 28th 2011
Author: Gavin Dunaway

ADOTAS – Oh this is too delicious — in an article published last night on its Digits tech blog, The Wall Street Journal company announced websites in its Wall Street Journal Digital Network will connect personally identifiable information with browsing data to provide more customized content for users. The company claims it [...] more...

Quick Hits: Nokia, TRAFFIQ, PointRoll and More

Written on: June 9th 2011
Author: Gavin Dunaway

ADOTAS – And out the door he went… Nokia Chief Technology Officer Richard Green, who came to the Finnish handset-maker last year from Sun Microsystems, is taking a leave of absence that is rumored to be permanent. Apparently Green isn’t on board with the company’s strategy (in particular, the decision [...] more...

WSJ Thinks It’s Roped Another Facebook Privacy Scandal

Written on: May 19th 2011
Author: Gavin Dunaway

In the web version of the latest online privacy expose by The Wall Street Journal, there’s a sidebar with previous articles in the much-loved “What They Know” series. With headlines like “The Web’s New Gold Mine: Your Secrets,” “Stalkers Exploit Cellphone GPS” and “Your Apps Are Watching You,” and I [...] more...

SharesPost CEO Calls BS on WSJ ‘Expose’

Written on: April 18th 2011
Author: Gavin Dunaway

ADOTAS – While in the past it was trendy to draw an IPO as fast as you possibly could, today’s Internet tech firm says, “Why go public if venture capitalists and other investors keep injecting funds into you?” Mutual fund company T. Rowe Price just poured $190.5 million into Facebook [...] more...

Is Google Really Diving Into Video Content Production?

Written on: April 7th 2011
Author: Gavin Dunaway

When Google bought video content monetizer and syndicator Next New Networks (NNN) for YouTube last month, most media coverage suggested Big G was going to leap into the video content creation game. Google denied this, and it didn’t make much sense anyway as NNN has a tiny studio but is [...] more...

Google Slaps Overstock for SEO Techniques

Written on: February 25th 2011
Author: Gavin Dunaway

ADOTAS – After The New York Times discovered J.C. Penney’s rampant black-hatting during the recent holiday season, word went around that Google had gotten soft. Well, Big G didn’t like that talk and appears be getting its crackdown on — “None of you suckas wanna mess with our algorithm!” Along with [...] more...

Answers Served: BlueCava’s Norris Talks Device Fingerprinting and Privacy

Written on: December 22nd 2010
Author: Gavin Dunaway

ADOTAS – BlueCava and its device fingerprinting technology have been weighing on my mind recently, especially after a Wall Street Journal article discovered that far too high a percentage of mobile apps were sending user device ID (UDID) codes to third parties without user knowledge or permission. Cookies can be dumped, [...] more...

Welcome to Privacy Bedlam, Mobile Apps

Written on: December 20th 2010
Author: Gavin Dunaway

ADOTAS – I’ve often railed against The Wall Street Journal’s hyper-paranoid “What They Know” series, and while the latest entry on data-sharing through mobile apps includes the hysterical rhetoric — lines like “These phones don’t keep secrets” make me think I’m watching the local news — that I’ve grown to [...] more...

Just How Important Is Privacy to Internet Users?

Written on: November 18th 2010
Author: Uriah Av-Ron

ADOTAS – The Wall Street Journal is running an informative series about privacy in online advertising to inform users regarding the practices of online advertising technology providers, agencies and publishers. While the industry can always do more to inform users regarding how online advertising works and how data is used, [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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