wpp
Wunderman Swallows Designkitchen
ADOTAS – WPP’s Wunderman has gobbled up Designkitchen, a digital and interactive agency in Chicago. Wunderman, which bills itself as the largest marketing services network in the world, said that the buy is part of its aggressive push into digital. Financial details were not disclosed. Over the past three years, Wunderman [...] more...
Cole & Weber Play With Microsoft
ADOTAS - Cole & Weber United, a Seattle-based creativity company, part of the WPP’s global United Group of Creative Agencies has developed a new technology to host the Microsoft Small Business Show. The firm created an easy-to-use Flash player that allows real time syndication of live content over the web for [...] more...
How’s That Ad Doing? Find Out With New Tracking Tool
ADOTAS — Wonder how your display advertisement is actually performing? Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb Inc., has launched a new technology platform for media buyers who want to track their interactive advertising campaigns. The ADSDAQ Exchange Trading Desk will enable buyers to buy more inventory in [...] more...
WPP Predicts Internet To Surpass TV By 2009
The WPP is projecting that the UK advertising industry will spend more online than on TV by the year 2009. Group M, a division of WPP group said that it expected UK online advertising to grow over 30% to 3.4 billion pounds which is about $6.72 billion, reports The Independent. Television [...] more...
2007 In Review - We Came, We Saw, We Conquered!
As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global spend [...] more...
WPP FINALLY Purchases Blast Radius
The WPP Group has bought something else. For the second time in the past six weeks, the company announced that yesterday it acquired Blast Radius, an interactive agency based in Vancouver. This acquisition has been rumored about, but neither company would confess to any discussions of a purchase. The terms of [...] more...
A Madison Avenue Maven Speaks Out - Shelly Lazarus of Ogilvy and Mather
She’s best known for building other people’s brands, but Lazarus herself is one of the biggest names in advertising. With a blue-chip client roster that’s the envy of Madison Avenue, the head of WPP’s (Charts) Ogilvy & Mather runs one of the most prestigious agencies in the world. Fortune’s Matthew [...] more...
Secrets Revealed! WPP Buys Schematic
WPP, who has been teasing the media for some time now about whom they will acquire next has finally, let the cat out of the bag. Schematic, one of the largest independent interactive agencies in the United States will be joining the WPP Digital family and will work closely with GroupM, [...] more...
Who Will WPP Buy?
On Friday, WPP chief executive Martin Sorrell teased the media by saying that his company would be purchasing another U.S. internet ad firm and announce it in the “coming days.” The question is, “Who will it be?” The firm has been acquisition hungry since its last major purchase of 24/7 Real [...] more...
Results Are In: Aegis And WPP On Top
In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...
Features
- Four Steps To Lead Generation Success: Parts 3, 4 July 18th 2008
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Spotlight
Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...
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