wpp
Compete and MIG Partner for Precision
ADOTAS – Every advertiser wants to feel special, like there’s that one marketplace that’s been specially arranged for it and it alone. Kantar Media’s analytic arm Compete and WPP’s Media Innovation Group (MIG) have teamed up to make that dream come true. The companies have combined Compete’s rich online consumer data [...] more...
Obama finally names CTO, Google aims for TV, and Techcrunch, heal thyself
Oracle Corporation announced today an agreement to acquire Sun Microsystems for $9.50 per share in cash, or about $7.4 billion total. The deal comes after IBM-Sun talks fell apart. (WSJ) Google’s search robot will finally be crawling its way to your TV. (TeeVee) Eyeing diners, restaurants take to Twitter. (Reuters) Techcrunch says bloggers [...] more...
Study: Interactive Ad Spend To Eat Up Traditional’s Share
ADOTAS – Interactive media’s share of worldwide ad spend is expected to hit 15% by 2009 – almost double the share it raked in just four years ago. A study from WPP’s GroupM found that interactive media will continue to go gangbusters as traditional media spend shrivels. Last year, ad spending [...] more...
Wunderman Swallows Designkitchen
ADOTAS – WPP’s Wunderman has gobbled up Designkitchen, a digital and interactive agency in Chicago. Wunderman, which bills itself as the largest marketing services network in the world, said that the buy is part of its aggressive push into digital. Financial details were not disclosed. Over the past three years, Wunderman [...] more...
Cole & Weber Play With Microsoft
ADOTAS – Cole & Weber United, a Seattle-based creativity company, part of the WPP’s global United Group of Creative Agencies has developed a new technology to host the Microsoft Small Business Show. The firm created an easy-to-use Flash player that allows real time syndication of live content over the web for [...] more...
How’s That Ad Doing? Find Out With New Tracking Tool
ADOTAS — Wonder how your display advertisement is actually performing? Contextual advertising company and operator of the ADSDAQ Exchange, ContextWeb Inc., has launched a new technology platform for media buyers who want to track their interactive advertising campaigns. The ADSDAQ Exchange Trading Desk will enable buyers to buy more inventory in [...] more...
WPP Predicts Internet To Surpass TV By 2009
The WPP is projecting that the UK advertising industry will spend more online than on TV by the year 2009. Group M, a division of WPP group said that it expected UK online advertising to grow over 30% to 3.4 billion pounds which is about $6.72 billion, reports The Independent. Television [...] more...
2007 In Review – We Came, We Saw, We Conquered!
As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global spend [...] more...
WPP FINALLY Purchases Blast Radius
The WPP Group has bought something else. For the second time in the past six weeks, the company announced that yesterday it acquired Blast Radius, an interactive agency based in Vancouver. This acquisition has been rumored about, but neither company would confess to any discussions of a purchase. The terms of [...] more...
A Madison Avenue Maven Speaks Out – Shelly Lazarus of Ogilvy and Mather
She’s best known for building other people’s brands, but Lazarus herself is one of the biggest names in advertising. With a blue-chip client roster that’s the envy of Madison Avenue, the head of WPP’s (Charts) Ogilvy & Mather runs one of the most prestigious agencies in the world. Fortune’s Matthew [...] more...
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- ATT Senior Product Marketing Manager- Atlanta, GA
- Lead Online Marketing Manager eCommerce
- ATT Senior Marketing Manager, Healthcare, Bedminis
- Communications Fellow
- Sr Director, Marketing Services
Recent Comments
- Durk Price: This is one early adoption I would do!
- Rolv Heggenhougen: Companies invest a great deal in their website which in many cases is their only
- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
