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Welcome Aboard: Green Is New CEO at Magnetic, Apfelbaum Chair at Media Ventures Group

Written on
October 24th 2011
Author
Gavin Dunaway

ADOTAS - James Green is the new CEO of search retargeting company Magnetic. His more than 20 years in the digital realm includes executive experience at The Walt Disney Company, Pixar Animation Studios and 24/7 Real Media (which acquired ad server Sabela Media, where Green was a founding partner and [...] more...

WPP Audience-Buying Platform Xaxis Jumps on Video Train

Written on
October 11th 2011
Author
Gavin Dunaway

ADOTAS - Xaxis, the recently launched audience buying platform for all of WPP’s many agencies, has introduced a video-buying solution tied into its DMP that will allow advertisers to supplement TV budgets through audience-based online video campaigns, as well as align these campaigns with audience targeting efforts in display, social and mobile. Xaxis [...] more...

Got Funds? $12.1 Million for Acquisio

Written on
August 16th 2011
Author
Gavin Dunaway

ADOTAS – Agency-focused performance-marketing platform Acquisio closed a $12.1 million equity financing round led by private growth capital fund Tandem Expansion. The Montreal-based company plans to use the investment to make “massive” increases in its sales and account management staff, as well as open new offices around the globe. Acquisio gives [...] more...

Quick Hits: Google Checkout, Microsoft Advertising and More

Written on
June 2nd 2011
Author
Gavin Dunaway

ADOTAS – Apparently because they make search results pages too crowded, Google is killing the ability for etail AdWords advertisers to include a Google Checkout button in their ads. However,  the badges will continue to be displayed in product searches. “We’re making this change to improve the user experience on Google [...] more...

nPario Finds Partner and Investor in WPP

Written on
May 17th 2011
Author
Gavin Dunaway

nPario, which analyzes data on huge scale for monetization and targeting purposes, has found both a partner and a sugar daddy in WPP. WPP Digital is injecting $5 million in the startup for a minority stake, which also includes seats on nPario’s board. In addition, online and offline data from the numerous companies [...] more...

WPP Enlists Buddy Media, Adds Funds

Written on
October 29th 2010
Author
Gavin Dunaway

ADOTAS – Buddy Media is just full of good news lately: two weeks ago it held a soiree at its new offices by Penn Station to celebrate a $23 million round of funding led by well-regarded Institutional Venture Partners. This week it’s partnering with the world’s largest communications services group. To [...] more...

Compete and MIG Partner for Precision

Written on
December 16th 2009
Author
Gavin Dunaway

ADOTAS – Every advertiser wants to feel special, like there’s that one marketplace that’s been specially arranged for it and it alone. Kantar Media’s analytic arm Compete and WPP’s Media Innovation Group (MIG) have teamed up to make that dream come true. The companies have combined Compete’s rich online consumer data [...] more...

Obama finally names CTO, Google aims for TV, and Techcrunch, heal thyself

Written on
April 20th 2009
Author
Edward Barrera

Oracle Corporation announced today an agreement to acquire Sun Microsystems for $9.50 per share in cash, or about $7.4 billion total. The deal comes after IBM-Sun talks fell apart. (WSJ) Google’s search robot will finally be crawling its way to your TV. (TeeVee) Eyeing diners, restaurants take to Twitter. (Reuters) Techcrunch says bloggers [...] more...

Study: Interactive Ad Spend To Eat Up Traditional’s Share

Written on
July 22nd 2008
Author
Kathleen

ADOTAS – Interactive media’s share of worldwide ad spend is expected to hit 15% by 2009 – almost double the share it raked in just four years ago. A study from WPP’s GroupM found that interactive media will continue to go gangbusters as traditional media spend shrivels. Last year, ad spending [...] more...

Wunderman Swallows Designkitchen

Written on
July 9th 2008
Author
Kathleen

ADOTAS – WPP’s Wunderman has gobbled up Designkitchen, a digital and interactive agency in Chicago. Wunderman, which bills itself as the largest marketing services network in the world, said that the buy is part of its aggressive push into digital. Financial details were not disclosed. Over the past three years, Wunderman [...] more...


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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


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