wpp



Percolate Partners with Sequoia and Raises $24 Million

Written on
March 18th 2014
Author
Press Release

NEW YORK, March 18, 2014 (ADOTAS) – Percolate, the industry’s leading content marketing platform, announced today that it has closed a $24 million financing round and partnered with Sequoia Capital to power the future of marketing technology. Existing Percolate investors, GGV Capital, First Round Capital, Lerer Ventures and WPP also participated in the round. ... more...

The Exchange Lab Secures $8 Million in Growth Capital Funding From BGF

Written on
December 5th 2013
Author
Press Release

LONDON, NEW YORK & TORONTO, December 5, 2013 (ADOTAS) – The Exchange Lab, the world’s largest programmatic digital media marketplace announced today that it has raised $8M in funding from UK growth capital provider, Business Growth Fund (BGF).  BGF is the independent investment company backed by five of the UK’s main banking groups: Barclays, HSBC, Lloyds, ... more...

Nexage Names Former Apple and WPP Executive to Lead European Business

Written on
October 9th 2013
Author
Press Release

BOSTON and LONDON, October 9, 2013  (ADOTAS) – Nexage, the leading premium mobile advertising exchange, today announced that it has named Todd Tran (pictured), former executive at Apple’s advertising business, iAd, and WPP’s mobile advertising agency, Joule, to lead Nexage’s European business. As Managing Director of Europe, Todd will build ... more...

Can Programmatic Buying Save Traditional Media?

Written on
June 14th 2013
Author
John Rosso

ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based alternatives to traditional ad-supported media – and they compete for the same ad dollars. Call me nostalgic, but as much as I love the Internet, ... more...

Nikki’s Picks To Click: Twitter/WPP Partnership, Yahoo! Mimics Google, Mobile’s Rapid Growth

Written on
June 6th 2013
Author
Nikki Frammartino

ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I’ve decided that I want to live in a world where a chicken’s motives are not questioned every time it crosses ... more...

AFAIK (Part 1): Clear Channel Outdoor, Acquisio, Visible World, FourthWall Media

Written on
June 5th 2013
Author
Mike Daly

ADOTAS – Here’s what the PR machine produced on this busy day: Clear Channel Outdoor Holdings, one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson (pictured) to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing ... more...

AFAIK: SapientNitro, Face, Metaio, MediaBrix, Wing, xAd, SelectNY

Written on
April 18th 2013
Author
Mike Daly

ADOTAS – Here’s today’s digital skinny, delivered by the virtual mailman: SapientNitro announced today that its worldwide chief creative officer, Gaston Legorburu (pictured), has been named a member of the Cannes Mobile Lions Jury for the 60th International Festival of Creativity. Legorburu will join a prestigious panel of international judges to review and ... more...

Ex-Maxifier Exec Jonathon Shaevitz Named CEO at Legolas Media

Written on
January 15th 2013
Author
Press Release

NEW YORK (January 15, 2013) — Legolas Media, a leading provider of programmatic guaranteed inventory, has named ad tech entrepreneur Jonathon Shaevitz (pictured) as its new CEO. Legolas’ Intelligent Media Buying service is used by ad agencies and advertisers to achieve reach objectives without sacrificing quality, price or control. Shaevitz ... more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on
January 9th 2013
Author
Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012.  Morse was responsible for all ... more...

Welcome Aboard: New Hires from Real Media Group, 41st Parameter, Maxifier, Bunchball, More

Written on
June 15th 2012
Author
Brian LaRue

ADOTAS - Here we go: It’s another sunny Friday here in New York, but wherever they happen to be, these folks listed below have something to celebrate aside from the arrival of another summer weekend. Maybe someone you know has spent the week unpacking a new office. Take a look ... more...