wpp-group
Hiring Round-Up: Glam, Ogilvy & Mather, Etsy
ADOTAS – Glam Media has snagged Michael Adair as their VP of corporate development and finance. Adair was most recently at Google as head of North American sales. The fem-focused Glam ad network has raised $115 million in funding (it raised $85 million this year alone). WPP Group’s Ogilvy & Mather [...] more...
TNS Rejects Hostile Bid from WPP
ADOTAS – The WPP Group, an ad and marketing behemoth, has launched a hostile bid for Taylor Nelson Sofres, a market research and information group. In echoes of the Microhoo debacle, TNS had rejected three previous takeover bids from WPP – and it’s rejected the latest offer as well. However, unlike [...] more...
Yahoo Puts Finger in the Dam With WPP
ADOTAS – Beleaguered Yahoo Inc. has just penned a multi-year deal with advertising big gun WPP Group, enabling the company to buy ads on Yahoo’s interactive advertising exchange and place them on Yahoo and its partner sites. While observers say the deal had been in the works for months, it’s just [...] more...
WPP Courting Blast Radius
It seems that the WPP Group is never done buying. Just recently the company acquired digital agency Schematic, and now there are reports that the firm is close to closing a deal with a Vancouver-based interactive independent called Blast Radius. The company consists of 400 employees and has done campaigns for [...] more...
FTC Keeps Acquisitions In Check
The Federal Trade Commission (FTC) is working overtime these days with the investigation of Google’s acquisition of DoubleClick and now, the additional investigation of two other major deals. Microsoft’s $6 billion acquisition of aQuantive and Yahoo!’s $680 million spending on the other 80% of Right Media it did not own are [...] more...
WPP Group Blazes A New Trail
The WPP Group has made a monumental upfront ad buy across NBC Universal’s TV and digital properties at $1 billion. This move is significant in potentially setting a new standard for upfront ad sales, as advertisers and networks continue to turn to Nielsen Research’s new commercial ratings. Networks and advertisers have [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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