wordstream



The AdWords Trap: Emerging Cottage Industry Helps SMBs Maximize PPC Performance

Written on
October 14th 2013
Author
Richard L. Tso

ADOTAS – Google AdWords means big business for the millions of companies using the popular pay-per-click service, and there is a critical need to keep accounts current and operational to drive valuable web traffic back to online sites. For marketers looking to create demand in the global marketplace, AdWords has ... more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on
March 14th 2013
Author
Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are ... more...

Google Shopping Goes Mobile

Written on
March 13th 2013
Author
Mike Daly

Google has announced on its blog that its Product Listing Ads are now eligible to appear on smartphones worldwide. The announcement comes on the heels of Google’s recently launched enhanced campaigns, which were designed to help advertisers extend their reach across multiple screens. Google has scheduled a webinar for Thursday, ... more...

Infographic: How Google Makes Money from Mobile

Written on
March 6th 2013
Author
Mike Daly

WordStream’s founder and mobile marketing expert, Larry Kim, has published this infographic that breaks down Google’s mobile products. “As you can see, Google’s Mobile Product Strategy consists of key products in four areas: Mobile Advertising, Mobile Devices, Mobile Content and Mobile Apps,” says Kim. “Can more monetization be that far behind?” Read ... more...

Google’s Plan to Kill Groupon Revealed

Written on
February 21st 2013
Author
Larry Kim

Google Offer Extensions are the latest and greatest AdWords advertising extension, enabling advertisers to make some powerful adjustments to their standard-issue Google ads. Offer Extensions integrate offers with search, allowing you to attach a clickable coupon, rebate, or discount offer to any standard Google Search ad. Previously, Google Offer Extensions were ... more...

Burning Question: Google AdWords Enhanced Campaigns

Written on
February 8th 2013
Author
Mike Daly

Last week, Google announced enhancements to AdWords as  ”a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” As you might expect, folks around the industry are reacting: “Though Google is billing AdWords as an “upgrade,” this is a major shift for advertisers ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Google Q3 Earnings Disappoint, but AdWords Cash Cow Stronger than Ever, Finds WordStream

Written on
October 25th 2012
Author
Press Release

BOSTON (October 25, 2012) – Following Google’s announcement of its third-quarter earnings last week, WordStream Inc., a provider of search marketing software and solutions, has released the most comprehensive analysis ever of the economics of Google’s AdWords advertising platform, which results in over $100 million in revenue for Google every ... more...

Facebook’s iPad App Latest Entry on “Wall of Shame”?

Written on
October 17th 2011
Author
Gavin Dunaway

ADOTAS – I downloaded the finally updated Facebook iPhone app and was pleasantly surprised at the improved functionality. My mind wasn’t blown as there were no earth-shattering added features — just improved navigation and overall usability. I kind of wondered why the social network’s app didn’t look like it does ... more...