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word_of_mouth



Guerilla Gone Wild: Weighing in on the Advertising Aftermath of Boston’s Botched Promotion

Written on
February 9th 2007
Author
Kiran Aditham

By now, the news of Turner/Cartoon Network’s botched Boston stunt to promote its show, “Aqua Teen Hunger Force,” has been covered ad nauseum, the shock value has receded, and the furor has been somewhat quelled. But in the wake of the arrest of giggly rabble-rousers/co-conspirators Sean Stevens and Peter Berdovsky (pictured [...] more...

Online Marketing in 2007: Forecasting the Trends, Mediums and Misconceptions of the New Year

Written on
January 2nd 2007
Author
Kai MacMahon

With 2007 upon us, I thought I’d use my first column to talk a little about where I see us heading in the new year. First of all the online marketing prognosis for next year is excellent. More and more brand marketers are looking beyond the traditional areas [...] more...

DoubleClick: Online Ads Affect Word-of-Mouth

Written on
December 14th 2006
Author
Editor

Online advertising can effectively influence word-of-mouth, says a new study from online advertising company DoubleClick. “Influencing the Influencers: How Online Advertising and Media Impact Word of Mouth” is part of DoubleClick’s Touchpoints IV survey series and examines how influential people in a community affect purchasing decisions for various product categories. “Influencers are [...] more...

Attaining Advertising Zen: How Word-of-Mouth Success is Savored through Good Karma

Written on
November 14th 2006
Author
Taylor Kew

“Word-of-mouth” (WOM) and “viral” marketing are all the rage these days. The objective is simple: secure new customers through low-cost “buzz” about your product or service. The good news is that you don’t need to be selling the latest Web 2.0 AJAX-powered Software-as-A-Service add-on for Zero-to-Billions-in-No-Time.com. At its core, every [...] more...

ExpoTV Trading Cash for Product Reviews

Written on
October 10th 2006
Author
Editor

Video product review site ExpoTV.com has officially launched. The site invites users to record and upload their own product reviews. Right now, ExpoTV boasts 12,000 opinion videos, and hopes to draw in more with its Pay Per Play system, that gives users one penny each time their video reviews are [...] more...

Long Love the Viral: How Love Marks Build Better Contagious Campaigns

Written on
June 22nd 2006
Author
Asa Bailey

So where is at, and what’s new in viral over the past say 6 months? Well, I know one thing, everyone seem to have got a whole lot busier, and every agency we see wants to add a viral WOM, buzz-dongle angle on to their campaigns. From what started out as [...] more...

Is Word of Mouth Betraying My Trust? Not Likely

Written on
May 31st 2006
Author
Al Berrios

Who exactly feels “betrayed” at a marketer who utilizes word of mouth to promote their products? If this person did learn that the marketer paid their best friend to promote detergent and movies without revealing it to them, would they even care? As word of mouth becomes more important to [...] more...

Account Planning in the New Age of Customer Centricity

Written on
April 14th 2006
Author
Cathy Clift

“Customer-centric” is the marketing buzzword on everyone’s lips. Coupled with an increased emphasis on customized communications, it means we need to understand consumer attitudes and motivation in greater depth than ever before. This gives account planners a central role in the new marketing paradigm, but only if they — and [...] more...

Exploring the D’s of Word-of-Mouth: Why Any Marketers Needs to Discover, Deliver and Diversify

Written on
February 27th 2006
Author
Drew Neisser

We have all had it happen. A friend tells you about a great new restaurant, promising unbelievable food, atmosphere and service. The place is so hot you can’t get in for four weeks. You finally show up breathless with anticipation and it falls so short of expectations; you vow never [...] more...

Internet Marketing M&A Staying Strong in ‘06

Written on
January 30th 2006
Author
Editor

In its 12th annual “Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms”, investment bank AdMedia Partners found that mergers & acquisitions for experiential marketing companies — guerilla, buzz, CRM and viral among others — will remain strong. In fact, for the first time in five years, a [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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