word_of_mouth
Guerilla Gone Wild: Weighing in on the Advertising Aftermath of Boston’s Botched Promotion
By now, the news of Turner/Cartoon Network’s botched Boston stunt to promote its show, “Aqua Teen Hunger Force,” has been covered ad nauseum, the shock value has receded, and the furor has been somewhat quelled. But in the wake of the arrest of giggly rabble-rousers/co-conspirators Sean Stevens and Peter Berdovsky (pictured [...] more...
Online Marketing in 2007: Forecasting the Trends, Mediums and Misconceptions of the New Year
With 2007 upon us, I thought I’d use my first column to talk a little about where I see us heading in the new year. First of all the online marketing prognosis for next year is excellent. More and more brand marketers are looking beyond the traditional areas [...] more...
DoubleClick: Online Ads Affect Word-of-Mouth
Online advertising can effectively influence word-of-mouth, says a new study from online advertising company DoubleClick. “Influencing the Influencers: How Online Advertising and Media Impact Word of Mouth” is part of DoubleClick’s Touchpoints IV survey series and examines how influential people in a community affect purchasing decisions for various product categories. “Influencers are [...] more...
Attaining Advertising Zen: How Word-of-Mouth Success is Savored through Good Karma
“Word-of-mouth” (WOM) and “viral” marketing are all the rage these days. The objective is simple: secure new customers through low-cost “buzz” about your product or service. The good news is that you don’t need to be selling the latest Web 2.0 AJAX-powered Software-as-A-Service add-on for Zero-to-Billions-in-No-Time.com. At its core, every [...] more...
ExpoTV Trading Cash for Product Reviews
Video product review site ExpoTV.com has officially launched. The site invites users to record and upload their own product reviews. Right now, ExpoTV boasts 12,000 opinion videos, and hopes to draw in more with its Pay Per Play system, that gives users one penny each time their video reviews are [...] more...
Long Love the Viral: How Love Marks Build Better Contagious Campaigns
So where is at, and what’s new in viral over the past say 6 months? Well, I know one thing, everyone seem to have got a whole lot busier, and every agency we see wants to add a viral WOM, buzz-dongle angle on to their campaigns. From what started out as [...] more...
Is Word of Mouth Betraying My Trust? Not Likely
Who exactly feels “betrayed” at a marketer who utilizes word of mouth to promote their products? If this person did learn that the marketer paid their best friend to promote detergent and movies without revealing it to them, would they even care? As word of mouth becomes more important to [...] more...
Account Planning in the New Age of Customer Centricity
“Customer-centric” is the marketing buzzword on everyone’s lips. Coupled with an increased emphasis on customized communications, it means we need to understand consumer attitudes and motivation in greater depth than ever before. This gives account planners a central role in the new marketing paradigm, but only if they — and [...] more...
Exploring the D’s of Word-of-Mouth: Why Any Marketers Needs to Discover, Deliver and Diversify
We have all had it happen. A friend tells you about a great new restaurant, promising unbelievable food, atmosphere and service. The place is so hot you can’t get in for four weeks. You finally show up breathless with anticipation and it falls so short of expectations; you vow never [...] more...
Internet Marketing M&A Staying Strong in ’06
In its 12th annual “Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms”, investment bank AdMedia Partners found that mergers & acquisitions for experiential marketing companies — guerilla, buzz, CRM and viral among others — will remain strong. In fact, for the first time in five years, a [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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