word-of-mouth
Readers comment on WoM, Twitter and banning sex offenders
ADOTAS — Creepy WoM tactics; banning sex offenders and Twitter nation are some of the topics on the minds of readers this week. Twitter, we barely knew you dd: “It’s the scoop, stupid! Dumb call, Gartner. twitter has made obsolete the AP and the UPI wires by beating them to the punch on breaking realtime news. [...] more...
Broadway Shows and Viral Marketing
ADOTAS — Viral marketing has come to the Great White Way, but how helpful it will be to a battered industry is unclear. Advertising for broadway shows has largely relied on strong word of mouth, reviews and comforting connections to popular movies, such as the Lion King. While shows have long [...] more...
What We Don’t Know About Advertising
ADOTAS — Deleting cookies, success without clickthroughs and clutter can be good were some of the messages brought out at a recent advertising conference. The ridiculously named Empirical Generalizations in Advertising Conference brought some of the best researchers together, and here are some of the interesting tidbits: “Consumers who delete cookies from [...] more...
Cartoon Network Viral Effort Creates Boston Furor
A campaign for Aqua Teen Hunger Force, the hit Adult Swim show on Cartoon Network, caused a tremendous scare in Boston yesterday, which lead to the shutdown of major highways and roads. The viral marketing campaign became a security issue when 9 devices, which were part of the outdoor [...] more...
Word-of-Mouth’s Ethical Effect: How Fair and Decent Marketing Can Increase your Initiative’s ROI
There’s been a lot of recent talk about ethics in word-of-mouth marketing. As stealth marketers and shills get more negative press, the calls for transparency and honesty are coming from an unlikely source: marketers themselves. Few advocates give concrete reasons to practice ethical marketing beyond the fact that “it’s the right [...] more...
Meredith Marketing Buys Word-of-Mouth Companies
Meredith Corporation, a marketing company that specializes in print, broadcast and interactive marketing, has purchased two word-of-mouth agencies: Genex, which deals in customer relationship marketing, and New Media Strategies, which deals in interactive word-of-mouth. The company wants to enhance the Meredith Publishing Group (MPG) B2B division with services that help companies [...] more...
Viral Psychology 101: Exploring the Social Underpinnings to Unlock Word-of-Mouth Secrets
Whenever people ask us to evaluate their existing viral programs, I’m always surprised to see how many smart marketers forget include the essential viral marketing call-to-action in their execution. They neglect to invite people to share their content, offer, or online experience. It sounds obvious, but there are good psychological [...] more...
Viral Smoke n’ Mirrors: Comparing Stunts vs. Buzz in a Viral Marketing Campaign
I’ve been in the marketing and public relations business close to 15 years now and if I had a dollar for every client who ever wanted to ‘build buzz’ I’d have a lot more money to show for those years. Buzz is the elusive goal of any marketing program. More recently [...] more...
Why Snakes on a Plane Only Flew So Far
Despite the online hype, the movie Snakes on a Plane only brought in about $15 million in its opening this weekend. It was a far cry from the studio’s anticipated cash intake, which was in the $20 million range. Back in June, I wrote about how great the publicity behind [...] more...
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Latest News
- Got Funds? Magnetic Rakes in $1.25 Million Before Formal Launch March 22nd 2010 ADOTAS – To advance its goal of simplifying the process [...] more »
- Welcome Aboard: Industry Hirings March 22nd 2010 ADOTAS – Jonathan Isaac has been handed the newly minted [...] more »
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
Features
- Semantics Go Mainstream March 22nd 2010
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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