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word-of-mouth

Cartoon Network Viral Effort Creates Boston Furor

Written on: February 1st 2007
Author: Editor

A campaign for Aqua Teen Hunger Force, the hit Adult Swim show on Cartoon Network, caused a tremendous scare in Boston yesterday, which lead to the shutdown of major highways and roads. The viral marketing campaign became a security issue when 9 devices, which were part of the outdoor [...] more...

Word-of-Mouth’s Ethical Effect: How Fair and Decent Marketing Can Increase your Initiative’s ROI

Written on: January 25th 2007
Author: Jim Calhoun

There’s been a lot of recent talk about ethics in word-of-mouth marketing. As stealth marketers and shills get more negative press, the calls for transparency and honesty are coming from an unlikely source: marketers themselves. Few advocates give concrete reasons to practice ethical marketing beyond the fact that “it’s the right [...] more...

Meredith Marketing Buys Word-of-Mouth Companies

Written on: January 10th 2007
Author: Editor

Meredith Corporation, a marketing company that specializes in print, broadcast and interactive marketing, has purchased two word-of-mouth agencies: Genex, which deals in customer relationship marketing, and New Media Strategies, which deals in interactive word-of-mouth. The company wants to enhance the Meredith Publishing Group (MPG) B2B division with services that help companies [...] more...

Viral Psychology 101: Exploring the Social Underpinnings to Unlock Word-of-Mouth Secrets

Written on: November 17th 2006
Author: Jim Calhoun

Whenever people ask us to evaluate their existing viral programs, I’m always surprised to see how many smart marketers forget include the essential viral marketing call-to-action in their execution. They neglect to invite people to share their content, offer, or online experience. It sounds obvious, but there are good psychological [...] more...

Viral Smoke n’ Mirrors: Comparing Stunts vs. Buzz in a Viral Marketing Campaign

Written on: September 19th 2006
Author: David Parmet

I’ve been in the marketing and public relations business close to 15 years now and if I had a dollar for every client who ever wanted to ‘build buzz’ I’d have a lot more money to show for those years. Buzz is the elusive goal of any marketing program. More recently [...] more...

Why Snakes on a Plane Only Flew So Far

Written on: August 23rd 2006
Author: Kenneth Musante

Despite the online hype, the movie Snakes on a Plane only brought in about $15 million in its opening this weekend. It was a far cry from the studio’s anticipated cash intake, which was in the $20 million range. Back in June, I wrote about how great the publicity behind [...] more...