word-of-mouth
Basic Social Media Judo Moves
ADOTAS – If you’re a geek, you probably know Chris Pirillo. He is one of the Web’s leading technology influencers and the driving force behind both Lockergnome and chris.pirillo.com. Millions of tech-enthusiasts visit his sites, watch his videos or read his posts every month. The Gnomedex conference he founded, entering [...] more...
Readers comment on WoM, Twitter and banning sex offenders
ADOTAS — Creepy WoM tactics; banning sex offenders and Twitter nation are some of the topics on the minds of readers this week. Twitter, we barely knew you dd: “It’s the scoop, stupid! Dumb call, Gartner. twitter has made obsolete the AP and the UPI wires by beating them to the punch on breaking realtime news. [...] more...
Broadway Shows and Viral Marketing
ADOTAS — Viral marketing has come to the Great White Way, but how helpful it will be to a battered industry is unclear. Advertising for broadway shows has largely relied on strong word of mouth, reviews and comforting connections to popular movies, such as the Lion King. While shows have long [...] more...
What We Don’t Know About Advertising
ADOTAS — Deleting cookies, success without clickthroughs and clutter can be good were some of the messages brought out at a recent advertising conference. The ridiculously named Empirical Generalizations in Advertising Conference brought some of the best researchers together, and here are some of the interesting tidbits: “Consumers who delete cookies from [...] more...
Cartoon Network Viral Effort Creates Boston Furor
A campaign for Aqua Teen Hunger Force, the hit Adult Swim show on Cartoon Network, caused a tremendous scare in Boston yesterday, which lead to the shutdown of major highways and roads. The viral marketing campaign became a security issue when 9 devices, which were part of the outdoor [...] more...
Word-of-Mouth’s Ethical Effect: How Fair and Decent Marketing Can Increase your Initiative’s ROI
There’s been a lot of recent talk about ethics in word-of-mouth marketing. As stealth marketers and shills get more negative press, the calls for transparency and honesty are coming from an unlikely source: marketers themselves. Few advocates give concrete reasons to practice ethical marketing beyond the fact that “it’s the right [...] more...
Meredith Marketing Buys Word-of-Mouth Companies
Meredith Corporation, a marketing company that specializes in print, broadcast and interactive marketing, has purchased two word-of-mouth agencies: Genex, which deals in customer relationship marketing, and New Media Strategies, which deals in interactive word-of-mouth. The company wants to enhance the Meredith Publishing Group (MPG) B2B division with services that help companies [...] more...
Viral Psychology 101: Exploring the Social Underpinnings to Unlock Word-of-Mouth Secrets
Whenever people ask us to evaluate their existing viral programs, I’m always surprised to see how many smart marketers forget include the essential viral marketing call-to-action in their execution. They neglect to invite people to share their content, offer, or online experience. It sounds obvious, but there are good psychological [...] more...
Viral Smoke n’ Mirrors: Comparing Stunts vs. Buzz in a Viral Marketing Campaign
I’ve been in the marketing and public relations business close to 15 years now and if I had a dollar for every client who ever wanted to ‘build buzz’ I’d have a lot more money to show for those years. Buzz is the elusive goal of any marketing program. More recently [...] more...
Why Snakes on a Plane Only Flew So Far
Despite the online hype, the movie Snakes on a Plane only brought in about $15 million in its opening this weekend. It was a far cry from the studio’s anticipated cash intake, which was in the $20 million range. Back in June, I wrote about how great the publicity behind [...] more...
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- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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