women



LiquidM Adds New RTB Features to its Platform

Written on
April 28th 2014
Author
Press Release

SAN FRANCISCO, April 28, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced two new real-time bidding (RTB) features to combine RTB reach extension with more brand-safe, premium inventory. The new features – Brand Safe RTB and Effortless Supply Selection – allow brand-conscious media buyers to use advanced RTB ... more...

Pew Research: Women Lead Men in Social Media Usage, Except on LinkedIn

Written on
January 3rd 2014
Author
Richard L. Tso

ADOTAS – Marketers already know that women dominate usage of social media platforms like Pinterest but according to a new study published by Pew, women in fact dominate virtually every other social network channel except for LinkedIn. Today, 73 percent of adults online are now using a social networking platform to ... more...

Female Game Players are Stealing TV Advertising Budgets

Written on
December 10th 2013
Author
Oscar Diele

ADOTAS – Advertising budgets previously allotted to TV are quickly gravitating to casual games as women and girls increasingly play online and mobile games. Pre-teens and teens snatch time to chill out with mobile games during the day and after homework in the evening.  Adult women are still disappearing to ... more...

Men, Women and Their Relationship with … Their Phones (and Mobile Advertising)

Written on
February 14th 2013
Author
Eric Taylor

Happy Valentine’s Day!  As our present to all the lovebirds out there, we at the Marchex Institute took a data dive into the various phone habits of Mars and Venus. We gathered some pretty interesting information about how men and women act – get ready for this – differently on ... more...

She’s Just Not That Into You(r Pitch)

Written on
March 25th 2008
Author
Yvonne DiVita

ADOTAS EXCLUSIVE – Men are from Mars, women are from Venus – market accordingly. Andrea Learned, co-author of the book, Don’t Think Pink, shares insightful tips for marketing to women on her blog, Learned on Women. In a post titled, “The Online Gender Agenda” she explained some of the reasons ... more...