wired



Bridging the Print and Digital Ad Divide

Written on
October 28th 2013
Author
Richard L. Tso

ADOTAS – Yes, I am a self-proclaimed HGTV addict. There is something charming about Hillary from the show “Love It or List It” that keeps me tuned into the network for several hours, waiting for the climatic reveal at the end while David looks on disapprovingly. It also doesn’t help ... more...

The Mobile Video Explosion: What Advertisers Can Learn From Vine

Written on
September 4th 2013
Author
Richard L. Tso

ADOTAS — Call them the jokesters, the show-offs, the comedians, the earnest – these people have all found their voice on the video social network Vine. These days people’s attention spans are virtually nonexistent, and some advertisers are finding success in providing short-form content to entice consumers to want more. In ... more...

Your Purchases for Sale: Amazon Enters Ring with RTB Advertising

Written on
December 19th 2012
Author
Richard L. Tso

Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks like ... more...

Ex-Wired Editor Phillips Joins PCWorld

Written on
August 27th 2012
Author
PR

IDG Consumer & SMB (IDGCSMB), publisher of PCWorld, Macworld, and TechHive, has made an important addition to its editorial team, hiring accomplished tech editor Jon Phillips (pictured) as editor in chief of PCWorld. Phillips, most recently senior editor in charge of Wired.com’s Gadget Lab channel, also served 16 years at Future US ... more...

More Technical Details in KISSmetrics’ eTag Saga

Written on
August 19th 2011
Author
Gavin Dunaway

ADOTAS – It looks like what appears on screen when a cat runs across the keyboard: VAR KMCID=’Z9iGGN1n1-zeVqbgzrlKkl39hiY’; if(typeof(_kmil) == ‘function’)_kmil(); That’s the contents of the global identifier variable KMCID set when a user hit any site using KISSmetrics’ tracking technology (such as Hulu or Spotify) before July 29 and the third-party ... more...

The Apps Have It, the Browsers Don’t

Written on
August 18th 2010
Author
Gavin Dunaway

ADOTAS – So long web browser — we’ve had some good times, but in the world of apps, I just won’t need you to deliver HTML data through the http protocol… Well, at least not that much. Wired’s fascinating September cover story proclaims that the web is dead, but lo, the ... more...