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‘Selling Mobile: It’s About The Industry, Not Just The Inventory,’ Says Rubicon Project
LOS ANGELES, April 24, 2013 (ADOTAS) – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads (www.rubiconproject.com), today released a Forrester Consulting Thought Leadership Paper, “Selling Mobile: It’s About The Industry, Not Just The Inventory.” The report found that [...] more...
VIDEO: Adobe Primetime Launches, Bringing TV Content to Connected Screens
LAS VEGAS (ADOTAS) — At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced the general availability of Adobe® Primetime (formerly “Project Primetime”), the industry’s most advanced TV publishing and monetization platform for programmers and pay TV service providers. The company also announced technology collaborations with [...] more...
AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire
ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher eCPMs [...] more...
Larissa’s Picks to Click: Social Ad APIs, Windows 8 Campaign, Ad No-Nos
EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. The weekend is so close, I can almost taste it! Anyone have any exciting plans for the last weekend of February? TechCrunch [...] more...
Online Video Search Is Here: New App Enables Viewing of Up to 9 Simultaneous Videos
Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an easy way to search, stream and watch videos from a single aggregated platform. Released this week, the [...] more...
Taykey Analyzes Social Chatter Surrounding Holiday Shopping
Taykey recently analyzed the social conversation happening around holiday shopping (retailers, promotions, products). Below is a spreadsheet (click repeatedly to enlarge) that shows names of various retailers who had a significant volume of activity, and underneath, the top other terms associated with those retailers. A few interesting nuggets: Many of the terms associated [...] more...
Windows 8 Launch: The Morning After
In the wake of yesterday’s Windows 8 unveiling: According to Bloomberg News (via Newsday), Intel Corp. Chief Executive Officer Paul Otellini told employees in Taiwan that Microsoft Corp.’s Windows 8 operating system is being released before it’s fully ready, a person who attended the company event said. Today, doo announced the [...] more...
iPhone 5 Update: Longer Wait, But Apparently Worth It
Mashable has the iPhone 5 beat covered like a blanket. Totally jelz! But not so much that I wouldn’t share what they’ve already shared with the rest of the world. The revised ship time on preorders is now 3-4 weeks. The critics are gushing with praise over Apple’s new talky texty watchy [...] more...
Infographic: Apple vs. Microsoft in Social Discussion
ADOTAS - In its most recent monthly report and infographic looking at the way trending topics are discussed around social media, Taykey — which analyzes online discussion to determine how to target ads to particular audiences based on popular topics there — goes tech. Specifically, it’s looking at Apple and [...] more...
Microsoft Boasts Great Profit While Shouldering Huge Online Loss
ADOTAS – Windows Phone 7 may have been met with a collective yawn by U.S. consumers, but Microsoft had a pretty nifty second quarter 2011 (fiscal year) and actually brought home more profit than old foe Apple. With record revenue of $19.95 billion, Microsoft took home $6.63 billion in profit, one-upping [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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