windows



MediaBrix Delivers the First Emotional Targeting Advertising Solution to the Windows Ecosystem

Written on
October 23rd 2013
Author
Press Release

NEW YORK, October 23, 2013 (ADOTAS) – MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology to the Windows ecosystem. Through this extension, app and game developers can now engage a single ad ... more...

‘Selling Mobile: It’s About The Industry, Not Just The Inventory,’ Says Rubicon Project

Written on
April 24th 2013
Author
Press Release

LOS ANGELES, April 24, 2013 (ADOTAS)  – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads (www.rubiconproject.com), today released a Forrester Consulting Thought Leadership Paper, “Selling Mobile: It’s About The Industry, Not Just The Inventory.” The report found that ... more...

VIDEO: Adobe Primetime Launches, Bringing TV Content to Connected Screens

Written on
April 10th 2013
Author
Press Release

LAS VEGAS (ADOTAS) — At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced the general availability of Adobe® Primetime (formerly “Project Primetime”), the industry’s most advanced TV publishing and monetization platform for programmers and pay TV service providers. The company also announced technology collaborations with ... more...

AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire

Written on
April 9th 2013
Author
Mike Daly

ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher eCPMs ... more...

Larissa’s Picks to Click: Social Ad APIs, Windows 8 Campaign, Ad No-Nos

Written on
February 21st 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. The weekend is so close, I can almost taste it!  Anyone have any exciting plans for the last weekend of February? TechCrunch ... more...

Online Video Search Is Here: New App Enables Viewing of Up to 9 Simultaneous Videos

Written on
January 23rd 2013
Author
Richard L. Tso

Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an easy way to search, stream and watch videos from a single aggregated platform. Released this week, the ... more...

Taykey Analyzes Social Chatter Surrounding Holiday Shopping

Written on
December 7th 2012
Author
TagMan

Taykey recently analyzed the social conversation happening around holiday shopping (retailers, promotions, products). Below is a spreadsheet (click repeatedly to enlarge) that shows names of various retailers who had a significant volume of activity, and underneath, the top other terms associated with those retailers. A few interesting nuggets: Many of the terms associated ... more...

Windows 8 Launch: The Morning After

Written on
October 26th 2012
Author
Mike Daly

In the wake of yesterday’s Windows 8 unveiling: According to Bloomberg News (via Newsday), Intel Corp. Chief Executive Officer Paul Otellini told employees in Taiwan that Microsoft Corp.’s Windows 8 operating system is being released before it’s fully ready, a person who attended the company event said. Today, doo announced the ... more...

iPhone 5 Update: Longer Wait, But Apparently Worth It

Written on
September 19th 2012
Author
Mike Daly

Mashable has the iPhone 5 beat covered like a blanket. Totally jelz! But not so much that I wouldn’t share what they’ve already shared with the rest of the world. The revised ship time on preorders is now 3-4 weeks. The critics are gushing with praise over Apple’s new talky texty watchy ... more...

Infographic: Apple vs. Microsoft in Social Discussion

Written on
July 2nd 2012
Author
Brian LaRue

ADOTAS - In its most recent monthly report and infographic looking at the way trending topics are discussed around social media, Taykey — which analyzes online discussion to determine how to target ads to particular audiences based on popular topics there —  goes tech. Specifically, it’s looking at Apple and ... more...