wildfire



As Google Extinguishes Wildfire, What’s Next for Social Advertising?

Written on
March 25th 2014
Author
Richard L. Tso

ADOTAS – When Google purchased Wildfire for a cool $350 million back in 2012, social advertising was in its heyday and the industry was still trying to figure out a clear way to convert earned media into paid. Wildfire, Buddy Media and Virtue were red-hot companies that year, helping brands ... more...

Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...

Reaction to Facebook’s New Search Feature

Written on
January 16th 2013
Author
Mike Daly

Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say: “At this point, I’m unimpressed. It remains unclear on how advertisers will be able to use this Graph Search product to better market and ... more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on
January 9th 2013
Author
Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012.  Morse was responsible for all ... more...

New Guide to Social Media Marketing is Available

Written on
September 17th 2012
Author
Press Release

Social media has practically leapt from the fringes to the very core of marketing strategy. Having a robust social media marketing (SMM) platform has quickly become a business necessity. The Social Media Marketing Solution Evaluation and Selection Guide from Patrick Di Chiro (pictured) of Thunder Factory can help you find, evaluate, and ... more...

Report: 6 Best Practices for 10X Greater Fan Growth

Written on
September 7th 2012
Author
Mike Daly

Wildfire has issued a new report on how average brands leverage social marketing to become “Superbrands.” The report explains how on average, every “sharer” or “advocate” spreads a campaign to 14 more people, and the top-performing social brands have found a way to turn more of their fans into sharers and ... more...

Google/Wildfire Marriage Made Official

Written on
August 30th 2012
Author
Mike Daly

Exactly 30 days after the announcement that Google had acquired Wildfire, the latter officially became a division of the former today. Wildfire, one of the world’s largest social media marketing software providers, sent out a mass email today to trumpet its new beginning. “We expect the combination of Wildfire with Google to ... more...

Reminder: LinkedIn Marketing Webinar on Thursday

Written on
August 29th 2012
Author
PR

“LinkedIn for Marketers: 7 Things Every Marketer Should Be Doing on LinkedIn, Paid & Free” will be the topic of a webinar scheduled for Thursday, Aug. 30, 2012 at 10 a.m. PST / 1 p.m. EST. You likely know that LinkedIn is the world’s largest professional social network with over 161 ... more...

Facebook IPO: Predictions, Raves, Caution… And an Infographic

Written on
May 14th 2012
Author
Brian LaRue

ADOTAS – Welcome to the final countdown. Facebook’s IPO is expected to come this week, and with the amount of discussion on the topic since the network filed with the SEC for an initial public offering back in February, you assuredly don’t need us to remind you of that. And ... more...

Facebook Timeline Goes Universal for Brand Pages: Now What?

Written on
March 30th 2012
Author
Brian LaRue

ADOTAS – As promised (or threatened) for some weeks now, Facebook Timeline for brand pages goes live today. For some, it’s an anticlimax — many brands were eager to jump into the new layout right away, and even before Timeline was offered for brands pages there was some chatter about ... more...