12 different countries are part of the survey, and the Chinese youth have proven to be most unwilling to give up the net. 87% of those surveyed in China would rather have the Internet over TV. The United States figure panned out to be the same as the world average of 77%.

New Paradigm is headed up by Don Tapscott, author of “Wikinomics” and “Growing Up Digital”. The company surveyed 7,600 people in Canada, the U.S., China, the U.K., Germany, France, Spain, Brazil, Mexico, Japan, Russia and India.

The results of the survey are beneficial for advertisers to see the most dependent demographic on the internet. This information can be used for target marketing as well as inventive advertising. Audiences are becoming defined to a point that advertisers cannot afford to ignore.