wifi



Exclusive Q&A With MediaShift CEO David Grant: WiFi Is The New Cookie

Written on
September 10th 2013
Author
Richard L. Tso

ADOTAS – MediaShift is an ad company that looks at data from WiFi networks to deliver cross-device advertising campaigns to consumers. Instead of looking at legacy ad cookie-information, their patented technology looks to the network to help assemble audience segments for advertisers and agencies around the globe. Adotas sat down with MediaShift ... more...

Facebook Messenger App Change Allows Free Voice Calls via WiFi

Written on
January 17th 2013
Author
Adotas

From The Los Angeles Times: “Want to talk on your smartphone for free? Facebook Inc. has you covered. On Wednesday, the company started offering free voice calling in the U.S. through the Facebook Messenger app for iPhone. Sorry Android and Windows phone users, but for now, the service is only ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

JiWire offers WiFi in Premium Venues in Exchange for Engagement

Written on
June 6th 2012
Author
April Line

ADOTAS - Ever think, “Free WiFi at McDonalds is too good to be true?”  Apparently, JiWire had the same thought.  The location-based mobile marketing company announced yesterday it has devised a way for advertisers to offer an simple trade: You watch an ad (or download a white paper or sign ... more...

White Spaces to Act as Wifi Steroids

Written on
September 13th 2010
Author
Gavin Dunaway

ADOTAS – The American public may scream with outrage when its revealed that athletes are using illegal performance enhancing drugs, but when the nation’s wifi is on steroids, expect nothing but cheers. On Sept. 23 the Federal Communications Commission will vote on opening up spaces between television broadcast channels, known ... more...

Government Broadband Is Socialism!

Written on
March 11th 2010
Author
Gavin Dunaway

ADOTAS – With all the fuss over the public option and socialized health care, people who are concerned that the government is taking over everything have totally missed the move toward socialism in broadband! In the Recovery Act passed last year, Congress and the president ordered the Federal Communications Commission to ... more...

Public Wifi Increasingly Accessed Via Mobile Devices

Written on
February 25th 2010
Author
Gavin Dunaway

ADOTAS – Call me a snob (you wouldn’t be the first), but stepping into a McDonald’s pains every fiber of my being. Still, the golden arches is tempting me and many other web-enabled mobile device users these days after introducing free wireless Internet in about half of its 30,000 locations, ... more...

Ho Humm, Free Wifi Leads War for eYeBalls

Written on
November 11th 2009
Author
Bob

Yahoo is now offering a free wifi connection for the nearly half a million daily people in the Big Apple’s Time Square. One can only speculate that the new service is provided in hopes of stimulating search and site activity from a vast unique audience who will rapidly sample the ... more...

Quick hits: Publishers cold to Google’s behavioral targeting?

Written on
October 30th 2009
Author
Gavin Dunaway

ADOTAS – Are publishers not taking to Google AdSense’s behavioral targeting launched back in March? On his PrivacyChoice blog, Jim Brock divides the number of links to Google’s privacy policy (227,000), a requirement for the behavioral targeting program, by 1 million — the number of AdSense publishers disclosed in the ... more...

JWire Opens Wi-Fi Hotspot Ad Network

Written on
July 24th 2006
Author
Sarah Novotny

JiWire, a company that keeps a directory Wi-Fi hotspots around the world, has announced the release of its new Wi-Fi hotspot advertising service. Through a series of partnerships with various hotspot networks, JiWire plans to serve advertising on Wi-Fi hotspot login pages. Usually, when a person first connects to a public ... more...