widgets
StumbleUpon Helps Pubs Promote Pages With Widgets
ADOTAS – Having reached out plenty to brands and agencies with its Paid Discovery ad product, social discovery engine StumbleUpon is giving back to the supply side with its new Widgets for publishers. Basically the widgets employ unsold ad space to promote other pages within a domain deemed relevant to StumbleUpon [...] more...
The Next Ad Generation
ADOTAS EXCLUSIVE — We have seen titanic shifts in advertising over the last few years, from traditional display in print publications, to online banner ads to search engine marketing. So what’s next? One only has to look at the some of the hottest mediums to answer this question: online video [...] more...
B2B cost-per-action wins in 2009
ADOTA — No surprise, but a large majority of business-to-business marketers said they will be focusing on performance-based advertising in 2009, at the expense of traditional display advertising, a new survey reveals. Of the respondents, 78 percent said they are planning to raise their spending on cost-per-action/acquisition formats this year, according [...] more...
With Ads, Pretty Is as Pretty Does
ADOTAS EXCLUSIVE — My agency has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads [...] more...
Funding Round-Up: Gigya, HealthiNation
ADOTAS – Gigya has raised $11 million in a third round of funding led by DAG Ventures along with existing investors Benchmark Capital, First Round Capital and Mayfield Fund. So far, Gigya has raised about $23.5 million since its launch in 2006. Gigya will use the capital to fund Wildfire and [...] more...
MOG Unveils Bloggy Ad Network
ADOTAS – MOG, a music-blogging platform, has launched the MOG Music Network – an ad network for indie music blogs and sites. The network already has more than 30 blogs and site affiliates in place, including Indie Music Filter, Punk Turns 30 and White Folks Get Crunk. Partners can embed widgets [...] more...
WidgetBucks Unveils New Skin Platform
ADOTAS EXCLUSIVE — WidgetBucks is on a mission to help publishers and bloggers enhance their ad inventory. The ad widget company has unveiled a new ad widget skin platform designed to provide bloggers and publishers with more flexibility within their ad inventory. WidgetBucks publishers and bloggers can pick from a catalog [...] more...
KickApps, Clearspring Help Widgets Grow Up
ADOTAS – Are widgets exiting their awkward teen years? The social app, often seen as a gimmicky fad for adolescents on social networking sites, is increasingly being seen as a viable method to get interactive ads to key demographic groups. The latest news from the sector: KickApps, a white-label widget [...] more...
What’s Next for RockYou?
ADOTAS – Is RockYou really rocking? Well, the social networking widget maker certainly isn’t dying, especially with a spanking new $35 mill in their coffers – the third round of funding was led by venture capitalists DCM, with a handful of private backers also throwing money into the pot. But they’re [...] more...
Hayden Panettiere Sells Shirt Off Her Back
ADOTAS – Creepy stalkers rejoice: Hayden Panettiere is selling off items in her wardrobe for charity. The star on NBC’s Heroes, has announced a partnership with social computing site Zude and peer-to-peer social commerce marketplace Shopit to sell some of her favorite clothes in a bid to raise money and [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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