widgets
The Next Ad Generation
ADOTAS EXCLUSIVE — We have seen titanic shifts in advertising over the last few years, from traditional display in print publications, to online banner ads to search engine marketing. So what’s next? One only has to look at the some of the hottest mediums to answer this question: online video [...] more...
B2B cost-per-action wins in 2009
ADOTA — No surprise, but a large majority of business-to-business marketers said they will be focusing on performance-based advertising in 2009, at the expense of traditional display advertising, a new survey reveals. Of the respondents, 78 percent said they are planning to raise their spending on cost-per-action/acquisition formats this year, according [...] more...
With Ads, Pretty Is as Pretty Does
ADOTAS EXCLUSIVE — My agency has made a big push in 2007 / 2008 to leverage the content networks to provide new incremental sales opportunities for our clients. Essentially a new play on banner advertising, the content or contextual networks, allow you to go beyond traditional PPC text ads [...] more...
Funding Round-Up: Gigya, HealthiNation
ADOTAS – Gigya has raised $11 million in a third round of funding led by DAG Ventures along with existing investors Benchmark Capital, First Round Capital and Mayfield Fund. So far, Gigya has raised about $23.5 million since its launch in 2006. Gigya will use the capital to fund Wildfire and [...] more...
MOG Unveils Bloggy Ad Network
ADOTAS – MOG, a music-blogging platform, has launched the MOG Music Network – an ad network for indie music blogs and sites. The network already has more than 30 blogs and site affiliates in place, including Indie Music Filter, Punk Turns 30 and White Folks Get Crunk. Partners can embed widgets [...] more...
WidgetBucks Unveils New Skin Platform
ADOTAS EXCLUSIVE — WidgetBucks is on a mission to help publishers and bloggers enhance their ad inventory. The ad widget company has unveiled a new ad widget skin platform designed to provide bloggers and publishers with more flexibility within their ad inventory. WidgetBucks publishers and bloggers can pick from a catalog [...] more...
KickApps, Clearspring Help Widgets Grow Up
ADOTAS – Are widgets exiting their awkward teen years? The social app, often seen as a gimmicky fad for adolescents on social networking sites, is increasingly being seen as a viable method to get interactive ads to key demographic groups. The latest news from the sector: KickApps, a white-label widget [...] more...
What’s Next for RockYou?
ADOTAS – Is RockYou really rocking? Well, the social networking widget maker certainly isn’t dying, especially with a spanking new $35 mill in their coffers – the third round of funding was led by venture capitalists DCM, with a handful of private backers also throwing money into the pot. But they’re [...] more...
Hayden Panettiere Sells Shirt Off Her Back
ADOTAS – Creepy stalkers rejoice: Hayden Panettiere is selling off items in her wardrobe for charity. The star on NBC’s Heroes, has announced a partnership with social computing site Zude and peer-to-peer social commerce marketplace Shopit to sell some of her favorite clothes in a bid to raise money and [...] more...
Clearspring Jumps Into Pile of Cash
ADOTAS – Clearspring Technologies Inc., a widget syndication tracking service, just secured $18 million in a series C funding round that includes New Enterprise Associates, Novak Biddle Venture Partners and a roster of current investors. The influx will be used to expand Clearspring’s viral marketing network – which currently serves and [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
