widgetbucks



Verified: comScore Acquires AdXpose to Bolster Analytics Offering

Written on
August 4th 2011
Author
Gavin Dunaway

ADOTAS -To bolster its analytics offering, comScore has laid down $22 million primarily in stock for Seattle-based AdXpose and its ad verification and optimization technology. AdXpose had raised $22.8 million in venture capital. Offering advertisers increased transparency regarding where their ads appear, AdXpose technology will be integrated into comScore’s Campaign Essentials ... more...

Hiring Round-Up: Gigya, WidgetBucks, JumpTap, Asianada

Written on
October 27th 2008
Author
Kathleen

ADOTAS – Gigya has named David Yovanno, erstwhile media business head for ValueClick, as its CEO. Yovanno replaces Eyal Magen, Gigya’s co-founder and CEO. Magen will become Gigya’s chief strategy officer. WidgetBucks has brought Jeff Bergstrom on board as CFO. Bergstrom’s 18-year financial career includes extensive involvement with technology and Internet ... more...

Hires Round-Up: WidgetBucks, Federated, Glam, TMZ, Fanscape

Written on
August 19th 2008
Author
Kathleen

ADOTAS – WidgetBucks, a global ad network of shopping widgets, has brought Kirby Winfield on board as chief revenue officer. He will be responsible for running WidgetBucks’ ad sales and distribution strategy. Most recently, he was at Marchex, where he was general manager and vice president. Federated Media Publishing has welcomed ... more...

WidgetBucks Unveils New Skin Platform

Written on
July 30th 2008
Author
Kathleen

ADOTAS EXCLUSIVE — WidgetBucks is on a mission to help publishers and bloggers enhance their ad inventory. The ad widget company has unveiled a new ad widget skin platform designed to provide bloggers and publishers with more flexibility within their ad inventory. WidgetBucks publishers and bloggers can pick from a catalog ... more...

WidgetBucks Reels in 10 Million Bucks

Written on
June 12th 2008
Author
Kathleen

ADOTAS – The aptly named WidgetBucks just secured $10 million in funding for its online advertising network of retail and shopping widgets. The second round was led by VC firm Draper Fisher Jurvetson and joined by Ignition Partners, which supplied WidgetBucks with their first set of Benjamins. WidgetBucks said the new ... more...