widget
Bunchball Explores Elements and Applications of Gamification
ADOTAS – As Rajat Paharia, founder and chief product officer for gamification mainstay Bunchball, describes Nitro for Salesforce, I can’t help recalling Alec Baldwin’s legendary scene in the film version of “Glengarry Glen Ross,” in which he explains first prize for reaching a sales goal is a new car, second [...] more...
Jodange secures $1.2 million in funding
ADOTAS — Everyone loves analytic services nowadays as ROI becomes the most used phrase online. Jodange said it has raised $1.2 Million in early stage funding that, according to the company, will allow it to extend its reach in the media, legal, energy and technology sectors. Led by Big Red Ventures, [...] more...
Adgregate Markets’ ShopAds available on DoubleClick
ADOTAS — The transactional advertising company’s technology will now be available to Doubleclick’s advertisers. Adgregate Markets’ ShopAds widget enables DoubleClick and their clients to integrate e-commerce into any banner ad campaign to allow consumers to browse, interact, and purchase directly within an ad unit. ShopAds allow brands to build a network [...] more...
SodaHead redesign
ADOTAS — The guys and gals over at SodaHead unveiled a new design that is more user friendly and dynamic than an earlier version. The design makes it easier for members to locate topics of interest and offers better opportunities for content integration for partners. Known for a slick poll widget, [...] more...
SodaHead solution for social media marketing
ADOTAS EXCLUSIVE — If Jason Feffer was a preacher, the former MySpace executive would have a following as large as any evangelist out there. As it is, Feffer, along with childhood friend Michael Glazer, found his calling in the social media market. In 2007, they started SodaHead, an opinion-driven site where [...] more...
Funding Round-Up: RockYou, Earth Class Mail
ADOTAS – RockYou, a widget and social applications shop, raised $17 million to pad out its already generous $35 million third round. The company has raised a total of $67 million so far. Earth Class Mail has raised $5.1 million in funding through a convertible note. The company has also agreed [...] more...
CBS Launches Local Ad Network
ADOTAS – CBS today announced that it is launching its own ad network that will ultimately be a partnership between the company’s local television stations, local bloggers and social media Web sites. The stations are syndicating local news widgets to blogs and hyper-local sites; the widgets will feature the top local [...] more...
Mzinga Acquires Prospero to Strengthen Position in Business Social Media
ADOTAS — Mzinga will undoubtedly boost its marketplace zing with the round of funding and the acquisition it announced today. White-label social networker Mzinga has acquired Prospero Technologies to take advantage of its strong position and client base in the media, entertainment and publishing sectors. Prospero also owns online community properties [...] more...
iBloks Rolls Out New Ad Widget So Video, IM Enthusiasts Can Share in Real Time
ADOTAS — iBloks today announced that is launching iBloks Video Messenger so consumers can IM and watch videos together – while logged onto Microsoft’s Windows Live Messenger. iBloks designed the advertising and consumer widget to connect video enthusiasts and IM customers – it essentially eliminates the unbearable delay e-mail users [...] more...
Chitika Rolls Out Revenue-Pumping Online Ad Unit
ADOTAS — Online branding and ad company Chitika today unleashed its Related Product Unit, a new online ad unit placed on Web sites to monetize site space that isn’t generating revenue. The RPU recently went through beta testing – the feedback was positive with publishers especially ballyhooing its revenue-boosting potential. Chitika [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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