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Hollywood.com Gets Facelift

Written on
September 29th 2008
Author
Kathleen

ADOTAS – Hollywood.com has signed itself up for a bit of a nip and tuck. The entertainment news company recently rolled out its redesigned site – and so far, the makeover is a success. The official launch is slated for Sept. 30. The site, which already boasts 23 million page views [...] more...

CBS Launches Local Ad Network

Written on
March 17th 2008
Author
Editor

ADOTAS – CBS today announced that it is launching its own ad network that will ultimately be a partnership between the company’s local television stations, local bloggers and social media Web sites. The stations are syndicating local news widgets to blogs and hyper-local sites; the widgets will feature the top local [...] more...

Mzinga Acquires Prospero to Strengthen Position in Business Social Media

Written on
March 3rd 2008
Author
Editor

ADOTAS — Mzinga will undoubtedly boost its marketplace zing with the round of funding and the acquisition it announced today. White-label social networker Mzinga has acquired Prospero Technologies to take advantage of its strong position and client base in the media, entertainment and publishing sectors. Prospero also owns online community properties [...] more...

iBloks Rolls Out New Ad Widget So Video, IM Enthusiasts Can Share in Real Time

Written on
February 28th 2008
Author
Editor

ADOTAS — iBloks today announced that is launching iBloks Video Messenger so consumers can IM and watch videos together – while logged onto Microsoft’s Windows Live Messenger. iBloks designed the advertising and consumer widget to connect video enthusiasts and IM customers – it essentially eliminates the unbearable delay e-mail users [...] more...

Chitika Rolls Out Revenue-Pumping Online Ad Unit

Written on
February 28th 2008
Author
Editor

ADOTAS — Online branding and ad company Chitika today unleashed its Related Product Unit, a new online ad unit placed on Web sites to monetize site space that isn’t generating revenue. The RPU recently went through beta testing – the feedback was positive with publishers especially ballyhooing its revenue-boosting potential. Chitika [...] more...



Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...


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