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whyville



Fulfilling the Promise Made by the Internet

Written on
December 13th 2006
Author
Jay Goss

Nearly all media supported by advertising has typically been characterized by limited supply. One can only cram so many ads into the television program, magazine, newspaper or radio program. In fact, this is true for “ordinary” websites too. Right about now, many of the most popular websites [...] more...

From CPM to CPM(2): Moving Beyond the First Impression into a Second Life

Written on
October 27th 2006
Author
Jay Goss

For most of its existence, advertising has been priced around the notion of X dollars per 1,000 impressions (CPM). Considering the relative consistency of the media landscape over the past 100 years (or so), this has worked well and generally been appropriate. We adjust up/down based on the [...] more...

Marketing’s New Manifestation: Why Avatars Best Represent Online User Engagement, Part II

Written on
July 18th 2006
Author
Jesse Shannon

In part 1 of this series, we looked at the value of marketing to avatars in a general sense. Generalities are great, but for something as strange and new as marketing to an artificial entity, real world examples can be extremely valuable in making something so conceptually indistinct a [...] more...

Online Community, Minus Smut: Whyville Aims to Make the Virtual Streets Safe for Kids

Written on
June 7th 2006
Author
Jesse Shannon

All it takes is a quick glance at ADOTAS’s “Most Popular” and “Most Commented” sections to see that the conversation regarding the major online social networks’ deficient safety standards and advertising’s relationship to this problem remains a serious, unsolved issue. Everyone seems to have an opinion about how MySpace [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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