whole-foods



Social Monitoring Company Brandwatch Snags a Cool $22 Million

Written on
May 28th 2014
Author
Richard L. Tso

ADOTAS – With so much noise and activity happening on social channels, it’s no wonder that brands want to know what’s being said about them. Not only for reputation management, social media monitoring technologies allow companies to measure the impact and viral spread of social campaigns that make their way ... more...

Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to Sell Local Advertising

Written on
January 16th 2013
Author
Tim Sohn

Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on  Tuesday, Jan. 15, at Street Fight Summit, 82 Mercer in New York City. Street Fight’s deputy editor, Steven Jacobs, moderated the discussion. Above: Steven Jacobs, deputy ... more...

Search Marketers Can Cash In On Tomato Scare

Written on
June 11th 2008
Author
Kathleen

ADOTAS – What happens when you type “tomato scare” into Google? News items – from lurid tales of salmonella poisoning to dire predictions about tomato growers – but an absolute dearth of ads. (Well, there’s actually one sponsored link to The New York Times titled “Tomato Sales Halted.” So someone’s paying ... more...

Rules for the Road in Social Space

Written on
June 9th 2008
Author
Kai MacMahon

ADOTAS EXCLUSIVE — Whole Food’s CEO John Mackey has returned to blogging after a long hiatus following the exposure of his anonymous posting about a rival company that Whole Foods later acquired. Over a period of years, Mackey posted on Yahoo finance boards under a pseudonym, at times discrediting the ... more...