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Whitepages.com Mobile Advertising Open For Business

Written on: October 10th 2006
Author: Editor

Online directory Whitepages.com has taken the mobile version of its site out of beta, and is now accepting advertisers. Whitepages.com mobile launched in beta last month, and lets users search for people and businesses by area code and zip code. It can also do reverse searches, so users can enter [...] more...

Whitepages.com Targeting Listings by Centers

Written on: August 17th 2006
Author: Editor

Online directory Whitepages.com has announced the launch of a new category designation dubbed Centers. Centers are content areas within the Whitepages.com site that cater to a particular task like wedding planning, buying a car, moving, or putting together a home improvement project. Each Center contains articles and special features and will [...] more...

Whitepages.com Introduces In-Market Targeting

Written on: April 17th 2006
Author: Editor

Whitepages.com, the leading provider of online directory assistance services, today introduced an In-Market Targeting tool to advertisers looking for a different way to reach consumers with an active interest in a specific local business category. WhitePages.com’s In-Market Targeting aims to tweak the standard behavioral targeting model by enabling advertisers to target [...] more...

Whitepages.com Targets Revenue Science

Written on: April 7th 2006
Author: Editor

Behavioral targeting leader Revenue Science announced today that WhitePages.com has selected the company to provide behavioral targeting capabilities that will enable advertisers to utilize high-impact display ads, reaching people who are actively searching for local and national businesses, both during initial searches and subsequent visits. According to the release, the [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...