white-paper



TubeMogul Launches Comprehensive Video Ad Viewability Reporting, Issues White Paper

Written on
January 23rd 2014
Author
AdotasWire

EMERYVILLE, Calif., January 23, 2014 (ADOTAS) – TubeMogul announced the global rollout of viewability reporting integrated within the TubeMogul dashboard today, empowering marketers with data on where their video ads are seen and the tools needed to reduce the number of ads that are never seen by a viewer. TubeMogul ... more...

White Paper: Data Co-op Participants Identify More New Customers, Run More Efficient Ad Campaigns

Written on
June 13th 2013
Author
Adotas

NEW YORK, June 13, 2013 (ADOTAS) – Adroit Digital, operator of the leading online advertising data cooperative, today announced the release of “Power in the Collective,” a guide to help brands leverage an online data co-op to fuel their marketing efforts. Among the findings: Advertisers that participate in a co-op are often ... more...

Blogshare: The Sell-Side Perspective With CBS Interactive

Written on
April 4th 2013
Author
Adotas

ADOTAS – David Chiang (pictured), VP of Monetization at CBS Interactive, sits down with LiveRail for an interview on private exchange for video. David discusses his sell-side perspective on the value of a video private exchange strategy, including key learnings and the importance of controls in supporting a successful video ... more...

Study: Programmatic Trading of Premium Inventory is Accelerating Swiftly

Written on
March 28th 2013
Author
AdotasWire

LOS ANGELES & NEW YORK, March 27, 2013 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the release of an important new white paper: Programmatic + Premium: ... more...

The Key Ingredient to Successful Engagement Campaigns

Written on
November 16th 2012
Author
Jay Acunzo

Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the need for engagement by offering tools to structure a campaign, market to an audience, and measure results. Campaigns like video upload contests ... more...

Report: In Search of a True Bounce Rate

Written on
October 26th 2012
Author
AdotasWire

A recent study by Covario‘s Marcos Richardson has found that actually the current way analytics software vendors are measuring bounce rate potentially has an inaccuracy at the heart of it. Richardson has lobbied key players in the industry to concede there is potentially an issue and accept the proposal for ... more...

WHITE PAPER: A Sobering Look at the State of Mobile Marketing

Written on
September 28th 2012
Author
Mike Daly

AdTruth has issued a while paper on “Improving the Economics of Mobile Marketing.” The study highlights the substantial gap between where things are and where they need to be to capitalize on the $15 billion opportunity suggested in Mary Meeker’s Internet Trends report last May. Along with the relative doom and ... more...

The Cookie Bomb Time Bomb: Finding Fault With the Last-Click Attribution Model

Written on
September 26th 2012
Author
Richard L. Tso

It’s a common trend among affiliate marketing companies and those who provide services to help drive online conversions: Cookie-bombing is on the rise. It has several permutations and manifestations, but all scenarios point to the concept of gaming the ad delivery system by driving up the number of ad impressions ... more...

“Kill Your Television:” A Video Advertising White Paper from Specific Media

Written on
March 14th 2012
Author
Brian LaRue

ADOTAS – With online video viewing exploding internationally and across multiple demographics, advertisers and brands are looking for ways to reach this growing, eager audience. But the lingering question is: What actually works? How do you speak to the user experience — and how is the online user experience different ... more...

Rosy Future Predicted for Small Ad Networks

Written on
March 14th 2008
Author
Sarah Novotny

ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips ... more...