white-paper
Rosy Future Predicted for Small Ad Networks
ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips [...] more...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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