white-paper
Blogshare: The Sell-Side Perspective With CBS Interactive
ADOTAS – David Chiang (pictured), VP of Monetization at CBS Interactive, sits down with LiveRail for an interview on private exchange for video. David discusses his sell-side perspective on the value of a video private exchange strategy, including key learnings and the importance of controls in supporting a successful video [...] more...
Study: Programmatic Trading of Premium Inventory is Accelerating Swiftly
LOS ANGELES & NEW YORK, March 27, 2013 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the release of an important new white paper: Programmatic + Premium: [...] more...
The Key Ingredient to Successful Engagement Campaigns
Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the need for engagement by offering tools to structure a campaign, market to an audience, and measure results. Campaigns like video upload contests [...] more...
Report: In Search of a True Bounce Rate
A recent study by Covario‘s Marcos Richardson has found that actually the current way analytics software vendors are measuring bounce rate potentially has an inaccuracy at the heart of it. Richardson has lobbied key players in the industry to concede there is potentially an issue and accept the proposal for [...] more...
WHITE PAPER: A Sobering Look at the State of Mobile Marketing
AdTruth has issued a while paper on “Improving the Economics of Mobile Marketing.” The study highlights the substantial gap between where things are and where they need to be to capitalize on the $15 billion opportunity suggested in Mary Meeker’s Internet Trends report last May. Along with the relative doom and [...] more...
The Cookie Bomb Time Bomb: Finding Fault With the Last-Click Attribution Model
It’s a common trend among affiliate marketing companies and those who provide services to help drive online conversions: Cookie-bombing is on the rise. It has several permutations and manifestations, but all scenarios point to the concept of gaming the ad delivery system by driving up the number of ad impressions [...] more...
“Kill Your Television:” A Video Advertising White Paper from Specific Media
ADOTAS – With online video viewing exploding internationally and across multiple demographics, advertisers and brands are looking for ways to reach this growing, eager audience. But the lingering question is: What actually works? How do you speak to the user experience — and how is the online user experience different [...] more...
Rosy Future Predicted for Small Ad Networks
ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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- Pinterest Roundup — May 2013 | Technology for Publishing LLC: [...] Early Pinterest Analytics Show Brand Potential [...]
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- MobiKeith: Well done. Gr8 read. Concepts can b used in general sales/marketing environment. Tx.
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