whatrunswhere



Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 1)

Written on
February 15th 2013
Author
Mike Daly

Here’s the latest burning question we posed to our readership of  industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? “Technology is slowly reducing the workforce. More jobs are being eliminated because of automation. Businesses ... more...

WhatRunsWhere Launches Stand-Alone Competitive Ad Tracking Tool For Google Display Network

Written on
October 22nd 2012
Author
Mike Daly

SAN DIEGO (October 22,2012) – WhatRunsWhere, the year-old service that enables advertisers and ad agencies to track competitors’ online and mobile ad campaigns, has launched WhatRunsWhere Advantage, a stand-alone service dedicated to tracking ads across the Google Display Network, which allows smaller businesses to create and place ads across thousands of ... more...