webtrends
Quick Hits: Zynga Users Decline, NuCaptcha Goes Mobile, AdoTube Opens Production Arm
ADOTAS – The figure making headlines from Zynga’s amended S-1 filing is the 90% drop in profit year-over-year in the second quarter, but apparently the social gaming mainstay was hit by some one-time items. As Business Insider explains, the damning evidence comes in the form of declining monthly user rates [...] more...
Hiring Round-Up: eXelate, FatTail, WebTrends
ADOTAS – Nancy Rampulla has joined targeting data exchange eXelate as its director of network development. Rampulla will be responsible for growing the “buy” side of eXelate’s eXchange. She will work with eXelate’s network customers, which include 10 of comScore’s top-25 ad networks, as well as advertising optimization engines and [...] more...
WebTrends Takes Aim at $4.5B in Paid Search Waste
ADOTAS – Online advertisers will throw away $4.5 billion on paid search advertising this year alone, according to WebTrends, a Web analytics service. WebTrends has unveiled a new service called the WebTrends Ad Director (set to formally debut today at the Search Engines Strategies conference in San Jose, Calif.) to [...] more...
Pull, Don’t Push: WebTrends New Ad Suite
WebTrends has unveiled their new, patented second generation ad suite additions that will show calculated engagement scores for every user and allows marketers to set precise value for every one of their web pages. The two new products, WebTrends 4 and Score will be included in WebTrends Marketing Lab 2. This [...] more...
WebTrends Acquires ClickShift
ClickShift has a new home as of today. The online ad optimization firm announced on the opening day of SES Chicago that it has been acquired by web analytics and performance management consultant WebTrends, Inc. With the acquisition, ClickShift will transfer its technology and industry savvy over to WebTrends, with [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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