webtrends
WebTrends Takes Aim at $4.5B in Paid Search Waste
ADOTAS – Online advertisers will throw away $4.5 billion on paid search advertising this year alone, according to WebTrends, a Web analytics service. WebTrends has unveiled a new service called the WebTrends Ad Director (set to formally debut today at the Search Engines Strategies conference in San Jose, Calif.) to [...] more...
Pull, Don’t Push: WebTrends New Ad Suite
WebTrends has unveiled their new, patented second generation ad suite additions that will show calculated engagement scores for every user and allows marketers to set precise value for every one of their web pages. The two new products, WebTrends 4 and Score will be included in WebTrends Marketing Lab 2. This [...] more...
WebTrends Acquires ClickShift
ClickShift has a new home as of today. The online ad optimization firm announced on the opening day of SES Chicago that it has been acquired by web analytics and performance management consultant WebTrends, Inc. With the acquisition, ClickShift will transfer its technology and industry savvy over to WebTrends, with [...] more...
Features
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Spotlight
AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...
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