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Moboom Launches Site-Building Tool Aimed At Fixing Over 800 Million Mistakes Currently on Web

Written on
February 11th 2014
Author
AdotasWire

SAN FRANCISCO, February 11, 2014 (ADOTAS) – According to a recent survey, there are more than 920 million* websites on the Internet. More than 95% of these sites fail to follow Google’s recommendation to build and maintain one website that works across all devices, including desktop, tablets and smartphones. Moboom today announced ... more...

Study Reveals Moms’ Top Grocery Destinations and Smartphone Activities Before and During Store Visit

Written on
January 8th 2014
Author
AdotasWire

SEATTLE, January 8, 2014 (ADOTAS) —  Placed, released a new study that found just 5% of smartphone couponing moms prefer to access CPG sites while in stores, with coupon and grocer websites preferences 5 times larger. Additionally, Placed found that specialty grocers like Whole Foods and Trader Joe’s somewhat surprisingly ... more...

Amazon Announces ‘Login with Amazon’ to Reduce Sign-In Friction and Drive Higher Customer Engagement

Written on
May 29th 2013
Author
AdotasWire

SEATTLE, May 29, 2013, (ADOTAS) — Today, Amazon launched Login with Amazon, a new service that will enable the over 200 million active Amazon customers to securely and simply login to apps, games, and websites.  Login with Amazon allows developers to easily reduce sign-in friction for their customers, leading to ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
AdotasWire

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates ... more...

Super Bowl XLVII in the Age of Big Data-Powered Advertising

Written on
January 29th 2013
Author
Rick Farnell

Super Bowl Sunday is coming up, and while it’s always a time for advertisers to flex their creative muscles, this year we can expect brands to take their creativity a step further with targeted messages and ads. The real game changer this year will be how advertisers use Big ... more...

AvatarLabs Builts Robust Digital Marketing Campaign for ‘Resident Evil: Retribution’

Written on
September 20th 2012
Author
AdotasWire

LOS ANGELES (September 20, 2012) – AvatarLabs, an award-winning, full-service digital agency that leads in innovative design and marketing, today announced its involvement in creating the robust digital marketing campaign for the latest installment of Screen Gems’ (a Sony Pictures Entertainment Company – SPE) most successful movie franchise, “Resident Evil.” ... more...

B2B Plan Ads For Next Year

Written on
December 19th 2008
Author
Edward Barrera

ADOTAS — Business-to-business marketers are the bright spots in bleak landscape. Six out of ten, surveyed by BtoB Magazine, said that they planned to launch new ad campaigns next year. This is only slightly down from 2007 when seven out of ten said they planned new campaigns. A quarter said they planned ... more...

YouTube Presents A Wizzard Channel

Written on
March 25th 2008
Author
Sarah Novotny

ADOTAS – Wizzard Software Corp., owner of Wizzard Media, a large podcasting network, announced today it has signed a content licensing and advertising agreement with YouTube. Wizzard’s new YouTube channel will showcase the best videos from the Wizzard Media Network. Wizzard will have its own brand channel that will enable users ... more...

M6 To Acquire Cyrealis

Written on
March 10th 2008
Author
Sarah Novotny

ADOTAS – M6, a French commercial television broadcaster announced today that it has begun talks to buy Cyrealis, a web publisher. The potential payment amount has not been released. The publisher’s main focus is three editorial sites on video games, high tech and e-business, reports Reuters. M6 chairman Nicolas de Tavernost ... more...